Digitalization in the Building Material Industry...Industry 4.0 Integration models along the value...
Transcript of Digitalization in the Building Material Industry...Industry 4.0 Integration models along the value...
MARIUS WUNDER
IV. Deutsches BIM-Forum 16.05.19
Digitalization in the Building Material Industry
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Investments in digital Building Material Startups increase
123
223
181
0
100
200
300
800 786
20152012 2013 2014 2016 2017
131
274
+43%
Materials
marketplaces
Connecting homeowners
to professionals
Connected building
materials
Product
innovation
Global investments in digital building
material Startups1 ($M)
Main focus area of
Venture Capital
28%
35%
17%
20%
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collaborated with
XtreeE and Vinci
for 3D printing
Strong digital activities to capture the opportunity
500+
$200
M
Source: Press research, BCG analysis
New
Concept
takes
lifecycle approach
to information
management
using BIM
invested
in 4 new offsite
manufacturing
plants
experiments with
flying factories to
assemble parts
close to siteprojects New
concept
Investment
Tech giants
$7M
$30
M
~600Kaims to
boost it's smart
home business at
its roots Investment
plans to invest in
offsite produced
homes for
employees
provides building
material related
products online
invests in solar
roof which is
expected to last
at least 30 yearsInvestment
Products
Industry
~11K
Orders
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BIM will have an impact on Building Materials players
BIM will enable new
ways of production
and work
Industry players will
collaborate and
integrating along the
value chain
BIM will drive a
performance step-
change
Omni-channels, big
data and sales
effectiveness will
pose both threat and
opportunities on
margin
Source: BCG analysis
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Apis-CorConcrete HouseMoscow, Russia
2017
SOM/ONRLAMIE PavilionOak Ridge, USA2016
DUS architectsCanal House
Amsterdam, Netherlands2016/2017
Huashang TengdaTwo-storey villa
Beijing, China2016
IAAC & AccionaPrinted concrete bridgeBarcelona, Spain2016
MX3DPrinted Metal Bridge
Amsterdam, Netherlands2017
WinSunHouses, 6-storey, Mansion
Shanghai, China2014
Bouygues and Batiprint 3DSocial Housing
Nantes, France2017
LoughboroughUniversity & Skanskabuilding componentsLeicestershire, UK2016
Vinci & XTreeE & LHLoad-bearing structure
Paris, France2016
MITPrinted Dome
Mountainview, USA2017
D-ShapeCasa Ferreri
Italy2010
Ruijssenaar (with D-Shape)Bench for landscape house
Amsterdam, Netherlands2016
TU EindhovenROHACO & BAM
Pavilion and BicycleBridge
Eindhoven,Netherlands
2016/17
Dubai Future Foundation(Winsun, Gensler)
Printed officeDubai, UAE
2016
WASPEco-village
Massa Lomarda, Italy2016
WATG withBranch Technology
Freeform homeChattanooga, USA
2017
Alex LeRouxTiny House
Houston, USA2016
Laboratory for Creative DesignVulcan PavilionBeijing, China
2015
Andrey RudenkoCastle
Minnesota, USA 2014
Emerging ObjectsCement Pavilion
Berkeley ,USA2015
Smith Allen StudioArchitectural SculptureMendocino , USA2013
Freefab (Laing O’Rourke)FreeFAB Wax molds
Chippendale, Australia2017
CazzaOffices, skyscrapers
Dubai, UAEFuture
ETH ZurichDFAB House
Zurich, Switzerland2017
CYBE ConstructionR&Drone Laboratory
Dubai, UAE2017
PassivDomMobile House
Ukraine2017
Concr3deNew Palmyra
Rotterdam, Netherlands 2016
3D printing projects worldwide
This map
includes 3D
printing
activities
published to
2018
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Today, little integration across value chain steps…
Source: BCG analysis
InspirationDesign &
EngineeringConstruction
Material
SupplyDistribution Operations
Detail design
Develop
technical
drawings &
engineering
plans
Purchase
material
Coordinate
sub-
contractors &
manage site
Construct
buildings
Provide style
examples
Set design
trends
Produce &
supply
building
materials and
other parts
Store &
deliver
materials
Consult
Offer
financing
Run &
maintain
buildings
Advise on
required
repairs
Hamburg
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… But various disruptive integrated business models emerging, thanks to tech companies and startups
InspirationDesign &
EngineeringConstruction
Material
SupplyDistribution Operations
Software solutions for collaborative end-to-end construction
End-customer configurator
Modular standardized offsite construction
Automated on-site construction (3D printing)
E-
commerce
"Get the
style"Automated
design
Smart home
Remote
building
mgmt.
Industry 4.0
Integration models along the value chain
Source: BCG analysis
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Digitalization starts with BIM
Collaboration
Advanced dimensional
and technical properties
+ Facility management
Information on operability
and maintenance
+ Sustainability
Information on energy
usage, emissions,
recyclability
+ Costs
Information on costs for
each element in the
model
+ Scheduling
Information on
construction sequences
over time
• 2D CAD drafting only
• Paper or email
• Each publishes and
maintains its own data
• 3D CAD concept work 2D
statutory approval doc.
• Electronic (email)
• Each publishes and
maintains its own data
• 3D CAD by all parties
• Electronic (email, cloud)
• Exchange of information
with common file format
for consolidated BIM model
• 3D CAD by all parties
• Electronic (cloud)
• OpenBIM, i.e. one single
shared project model
Level 0 Level 1 Level 2 Level 3
xD
Sophistication
4D
5D
6D
3D
Design dimension
Data sharing
Collaboration
Majority of projects with
BIMCurrent shift
Few projects today
Future moves expected
Source: BCG analysis
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Online platforms for interaction are growing rapidly
1
2
3
5
4
6
1
2
3
6
Marketplaces and
online platforms
Real estate and
property development
Home improvement
products
4Lumber and wood
products
5 Millworks
Chemicals and
specialty coatings
Platforms and BIM
Collaboration tools
1
2
3
5
4
6
2008 2018
Clusters of Building Material companies(Assignment of companies via unique key words)
Sources: Quid-Analysis, BCG analysis
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Building Materials @ BCG
1. Western Europe, South America and Africa 2. Central and Eastern Europe, Middle East and Affiliates Note: Active defined as min. 3 cases within past 5 years; professionals include all team members involved with min. 3 cases within past 5 years (consulting and non-consulting staff) Source: BCG
Cases in North
America
57
Cases in WESA1
75
of BCG's revenues in IG
~ 8%Active
partners
~ 55Core
professionals
~ 200OPS
Centers
11
150 44
Cases in CEMA2Cases in Asia
Pacific
Sales & Marketing
Market Insights
Operations
5
Last
years
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BCG is thought leaders in both digital and building materials and digital construction
Shaping the Future of
Construction — Inspiring
innovators redefine the
industry
Digital in E&C:
The Transformative
Power of BIM
The BIM Revolution
Comes to Building
Materials
Shaping the Future of
Construction — A
Breakthrough in Mindset and
Technology
A Guide to the
Revolution
in Smart Buildings
Building Materials Makers
Forge a Digital Path to
Homeowners
Will 3D Printing Remodel
the Construction
Industry
Bringing Digital
Disruption
To Building Materials
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DigitalBCG is a significant part of our business today
9Incubation hubs and
labs
3K+Digital experts
>30%Revenue share
of digital
500+Data
scientists
6Innovation centers for operations
>2KDigital
projects since 2017
300+Digital thought
leadership publications
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BCG creates top thought leadership contend in Germany
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