Digitalizaon, Model-based x, PLM and the Product Innovaon ... domains, especially for globally...
Transcript of Digitalizaon, Model-based x, PLM and the Product Innovaon ... domains, especially for globally...
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Global Leaders in PLM Consulting
Digitaliza(on,Model-basedx,PLMandtheProductInnova(onPla<orm:Wheredowegofromhere?
DonTolleDirector,Simula(on-DrivenSystemsDevelopmentPrac(ceEmail:[email protected]:+1.513.295.3641
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CIMdataServices...Crea%ng,dissemina%ng,andapplyingourintellectualcapitalforPLM
Deliveringstrategicadviceandcounselthroughacomprehensive,integratedsetofresearch,educa%on,andconsul%ngservices
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l Radicaladvancesindigitaliza(onareunderwayallaroundus§ Anobviousexampleistheintelligent,connectedthermostatsthatmindourhomeswhenwe’reaway
l Digitaliza(onitselfasbeendefinedinmanyways,butthemostsuccinctisthebusinessstrategybestgearedtoextractreal-worldvaluefromdigitaldata(e.g.,Airbnb,Amazon,etc.)
l TheInternetofThings(IoT)withitsbillionsofconnecteddevicesisandwillplayamajorrole§ Asourceof“bigdata”andenablingclosedlooplifecyclemanagement
§ Makingthedigitalthreadanddigitaltwinmoreachievable
Digitaliza(on:TransformingEnterprisesDigitaliza%onrequiresrethinkingthebusiness,product,anddata(1of2)
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l DrivenbythephenomenonofBigData,informa(onmanagementasweknowitisbeingre-engineeredtoptobo^om
l BigDatathreatenstooverwhelmlong-establishedworkflowsandprocessesandmakethemobsolete§ Thisisespeciallytrueinthelesscomputerizedsegmentsofthelifecyclesuchasmarke(ng,regulatorycompliance,andfieldservice
Digitaliza(on:TransformingEnterprisesOnecannotescapetheoncomingdatatsunami(2of2)
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“Digitaliza(on”accelerateschange&innova(on
“Digitaliza%onisthemainreasonjustoverhalfofthecompaniesintheFortune500havedisappearedfromthelistsince2000.”
PierreNanterme,CEOAccenture,WorldEconomicForum
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l Significantelectronics&sodwarecontentl Newprocesses&materials-lighter,stronger,greenl Consumersdemand“masscustomized”productswithallthelatesttechnologicalfeatures…Now!
l Shorterlifecycles=con(nuousproductinnova(on
l “IoT”environment=constantmarketfeedback
NewProductsBringMoreComplexity&RiskInnova)onwillrequireaSimula)on-DrivenSystemsEngineeringapproach
Complexmarketrequirementsdemandmoreupfrontcross-domainengineering
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l Mustdesign,buildandoperate“systemsofsystems”
l ShrinkingDoDR&D&procurementbudgets
l Rapidlychangingthreats&opera(onalrequirements
l Rapidlychangingelectronics&S/Wtechnologies
l Extremelylonglifecyclesrequiringcon(nuoussystem&subsystemupgrades(LOTAR)
l Cybersecuritythreatstosensi(veIP
DefenseSystemsHaveUniqueRequirementsReliability&SustainabilityrequireaModel-BasedSystemsEngineeringapproach
DigitalthreadisenabledandsupportedbyarobustsystemsmodelandMBEprocesses
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l Model-BasedEngineeringisasystemsdevelopmentparadigm
l MBEsupportstheapplica(onofmodelingprinciplesandbestprac(cesthatenabletruesystemsengineering
l Thedigitalmodeliskeytoenablecollabora(onacrossdomainsanddatare-usethroughthesystem’slife
MBEenablesSystemsEngineeringMBEprovideshigh-valueknowledgecon%nuityacrosslifecycleprocesses
RealworldfeedbackMarket
Assessment
Feasibility / Concept
Exploration
System Concept of
Operations
System Requirements
Implementation
High-Level Design
Detailed Design
Software, MCAD, EDA Definition,
Component Procurement
Unit / Device Testing
Subsystem Verification
System Verification
System Validation
Deployment and
Operations
Service and
Maintenance
End of Lifecycle Disposition
Time Line
Level of Detail Stage Gates / Approvals
System Validation Plan
System Verification Plan
Subsystem Verification Plan
Unit Test Plan
Higherfidelity3Dvirtualprototypesforfunc(onalverifica(on
Lowerfidelitysystemconceptsimula(ons
0D,1D
Adaptedfrom:USFederalHighwayAdministra(on:h^p://ops.lwa.dot.gov/publica(ons/seitsguide/“SystemsEngineeringforIntelligentTransporta(onSystems”
3DModels
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MBE-WhatistheBusinessChallenge?Disciplinesareapproachingproductdesignfromdifferentperspec%ves
All areas are supported by a number of overlapping solutions
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So,WhichModelisCorrect?
Some… and
none…all…
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TheEmergenceoftheDigitalPla<ormPlaTormiza%on,thenextevolu%onofPLM,requiredtosupportdigitaliza%on
Proliferating digital platforms will be at the heart of tomorrow’s economy,
and even government...
The Economist, January 18th, 2014
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CIMdata’sProductInnova(onPla<ormModelAkeyelementoftheDigitalEnterpriseInnova%onModel
Requirementsinterfacelayer
Data&ProcessManagementBackbone
Modeling & Simulation Platform
Modeling & Simulation Platform
Data&ProcessManagementBackbone
Quality(&(Compliance(
Data(&(Process(Management(Backbone(
Service(Management(
(System((Idea>on(
System(Realiza>on((
PorAolio(&(Program((
Management(
Profitability(Management(
A set of evolving Functional Domains orchestrated by an enterprise level “systems of systems” approach
Mul5-DisciplinaryLifecycle
Op5miza5on
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PLM:TheRequiredEnd-to-EndConnec(vityPLMtouchesallphasesofaproduct’slife—digitaliza%ondemandsit
Requirements
Planning
ConceptualDesign
ProductEngineering Manufacturing
Engineering
Simula5on&Valida5on
BuildandProduce
Sales&Distribu5on
Maintenance&Repair
Disposal&Recycling
Test&Quality
PLM Solutions—Information Management across Media, Process, Time, Geography, & Enterprise
In-serviceOpera5on
PorIolioManagement
Re-useRe-purposeRe-mfg.Re-coverRe-cycleRe-(re
Knowledge
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Rela(onshipofModel-BasedIni(a(vestoPLMMBSE,MBD&PLMsupportalldomainsinvolvedinModel-BasedEngineering(MBE)
SupplyChainMgmt.
MBD ERP
PLMProductDesign
MfgPlan
TechDocs
BOMs,Reqs,Configura(ons,Por<olio,ChangeMgmt…
HumanRes.
Finance
Inven-tory
Procure-ment
Cos(ng
Others…
ProductReqs.
MBESystemDesign&Architecture
(RFLP) Modeling&Simula(on
SPDM
SodwareEngineering
ALMDesignForMfg
PDM
IoT/DigitalTwins
Customers(CRM)
InService(SLM)
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l MBEfocustodayisodenlimitedtodeveloping&managing3Ddesignsandelectronicworkpackages(3Dviewabledata+somePMI)fordownstreammanufacturingandin-serviceuse
l MBEtooodenisnotsupportedbyanenterpriseproductinnova(onpla<ormstrategyandrelatedITenvironment§ Lackofasingle(logical),consistentproductdatarepositoryacrossthelifecycleandacrossdomains(i.e.,hw/sw/electricalmul(-BOMinPLMspeak)l Typicallyseehugenumberofdisconnectedandinconsistentdatarepositoriesl Inefficientandcostlydataduplica(on,mastermodeldifficulttofind(ifitcanbeiden(fiedatall);SystemsmodelsdisconnectedfromdesignBOMs
§ Strategiesforlongtermdatasupportarenotinplace(i.,e.,LOTAR)
l Organiza(onsandpeoplearenotwellprepared(educated,trained)toadoptasystems-drivenMBEapproach
MBEImplementa(onIssuesMissingstrategies&capabili%es
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l Inprac(ce,the‘systemmodels’usedinmodel-basedSEtodaydonotreadilysupportknowledgesharingandcollabora5onacrossdomains,especiallyforgloballydistributedproduct/projectteams
l Systemrequirementsdefini5onandfunc5onalflow-downtokeysub-systems&componentsprovidingdesigntraceabilitytoperformanceverifica(onandvalida(onisextremelylackingorsome(mesevennon-existenttoday
l Datamanagementwithversionandconfigura5oncontrolisamajorissue—virtuallynon-existenttodayattheconceptualstage
l Dataexchange&interoperabilityacrossengineeringfunc(onaldomains,tools&applica(onsisverydifficult—butpromisingstandardsareemerging(FMI,OSLC,AP2xx,SysML2,MoSSEC,etc.)
MBSEImplementa(onIssueswithPLMBarrierstomorewidespreadadop%on
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l Itisaboutpeople&process—notjusttechnology
BarriersToIndustryImplementa(onWhatpeoplecitedasproblemstoovercomeinadop%ng&usingMBE/MBSE
0%# 20%# 40%# 60%# 80%# 100%#
Data#transla0on#Licensing#restric0ons#Data#management#IT#/#infrastructure#
Price#/#cost#Complexity#of#tools#
Management#support#Tool#fragmenta0on#Talent#availability#
Organiza0onal#structure#/#boundaries#Educa0on#&#training#
Culture#
People
ProcessTechnology
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l MBEneedstobedevelopedandsupportedinthecontextofanenterprise“pla<ormofpla<orms”solu(onbut…….
l ImplementedandpromotedbasedonspecificMBEbusinessusecasesuccessandmeasurableROICrawl….Walk…..Run!§ Defineandpilotwell-definedMBEprocessesinspecificbusinessfocusareas—Mustaccountforculturalchangeandthepeoplebuy-in/trainingrequired
l OEMsneedtounderstandwhattheyareaskingsupplierstodo—theparadigmshid,benefits,andissuesofMBE
l Industry&DoDneedtosupportnewcontractualconceptsANDacceptelectronicprojectdeliverables/signoffs/TDPs
LessonsLearned-KeyFactorsforMBESuccessDrivingthestrategytorealiza%on
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MBEValueComesOverTimeIttakes%me,commitment,andchange
MBE
Val
ue
MBE Maturity
Institutionalization
Adoption
Trial Use
Understanding
Awareness
Contact
Weareintheearlystagesofthisjourney
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l Theemergenceoftheproductinnova(onpla<ormconcepthasthepoten(altonotonlyenabletheend-to-enddigitaliza(onrequiredtobesuccessful,buttothrive
l Needtocon(nuallyrethinkPLM/MBE/MBSEtoenableourabilitytodesignanddeliverinnova(veproductsandservices§ Businessmodels(e.g.,thedigitalenterprise,IoT,etc.),pla<ormstrategies,solu(on/servicesofferings,delivery&pricingmodels…allmayhavetochange
l Themarchoftechnology,digitaliza(onincluded,iswidelyrecognizedasbothunstoppableandincomprehensible
l It’snotaboutwhatwecallit;It’saboutdeliveringvaluetocustomersandallotherstakeholdersoftheenterprise
FinalThoughtsDigitaliza%on,MBE,PLMandProductInnova%onPlaTorm:Whatdoesitallmean?
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