Digital Workshop
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Transcript of Digital Workshop
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Digital Media Workshop.
Digital Market Landscape, Reasons for Digital Media, Digital Opportunities & Digital Media Work-flow.Presented by Pug Life Ad Solutions, Damus Chu | Director.Follow me on:
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Workshop Endorsements.
Damus is well connected with the information that really matters in the digital
advertising field, and he conveyed some really astounding data and information to us. - Peter Mead - WordPress SEO Consultant
Excellent coverage of the very fast-moving digital landscape. - Chris Burgess – Web & Technology Enthusiast
The workshop provided some great insights into digital advertising. - Ben Oliver – Buchan Consulting.
Your presentation was engaging and insightful- David Reid – Lecturer, Advertising. Swinburne University of Technology
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Professional Experience.
2007-20102010-201320132014 onwards
A wealth of experience managing over $20m of digital media investment
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Digital Landscape.
We explore the rapid growth in digital media investment, staying up to date with top online environments, the imminent digital media “big bang”, a snapshot on mobile, tablet, video and social environments.
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Reasons for Digital Advertising.
Accepting economical reasons, business insights and industry trends that create a compelling case for businesses to invest in digital media to connect with their customers.
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Digital Opportunities.
We cover in detail over a dozen of fundamental digital media opportunities in the Australian market place. These are organised by purchase funnel tactics; Awareness, Involvement & Advocacy, Consideration and Purchase.
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Digital Media Work-flow.
A recommended approach to managing digital media investments in 6 phases; Briefing, Planning, Buying, Production, Implementation and Campaign Maintenance.
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Workshop Outline.
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Photo Gallery.
Swinburne University of Technology
SEO Meetup Hyland Media Communications Group
Recommended duration of the Digital Media Workshop is 2-3 hours.