Digital Word of Mouth Marketing: Have You Heard?
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Digital Word of Mouth Marke2ng: Have you heard?
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Transcript of Digital Word of Mouth Marketing: Have You Heard?
On or offline, honest consumer recommenda2on is a high acclaim.
Today, with opinions just a tweet away, protec2ng your brand with a D-‐WoM strategy (Digital Word of Mouth marke2ng) must be a priority.
When customers receive service beyond
expecta2ons they share it; making word of mouth
a powerful and trusted form of adver2sing.
Word of mouth is not the same as a viral strategy, which deliberately encourages audiences to share par2cular campaign content.
The Power of Trusted Recommenda2on
Digital Word of Mouth strategies are a posi2ve ‘side effect’ of effec2ve digital marke2ng strategies; crea2ng brand evangelists who recommend and promote brands to others across touchpoints.
The Power of Trusted Recommenda2on
Consumers trust other people more than they trust brands. So brands need to ensure that what’s shared
about them is posi2vely informed.
The Power of Trusted Recommenda2on
According to Social Media Today, 78% of consumers say they share posi2ve product/service experiences, while 47% will share nega2ve reviews. 40% of people say their greatest purchase influencer is other’s experiences with products/ services.
The Power of Trusted Recommenda2on
To encourage posi2ve D-‐WoM conversa2ons in the right places, brands need to know what data insight, tac2cs, tools and channels to focus on.
Data: the Key to Influencing Posi2ve Sharing
There are three strategic steps to enhancing your D-‐WoM:
Data: the Key to Influencing Posi2ve Sharing
1. Smarter targe2ng
Effec2vely target consumers by providing the personalised content and services they expect.
Data: the Key to Influencing Posi2ve Sharing
1. Smarter targe2ng
Effec2vely target consumers by providing the personalised content and services they expect.
Seamlessly integrate on and offline ac2vity across mul2ple channels and devices.
Data: the Key to Influencing Posi2ve Sharing
1. Smarter targe2ng
Effec2vely target consumers by providing the personalised content and services they expect.
Seamlessly integrate on and offline ac2vity across mul2ple channels and devices.
Measure conversa2on with social analy2cs, engage and use data from all sources to shape your marke2ng strategy.
Data: the Key to Influencing Posi2ve Sharing
1. Smarter targe2ng
Effec2vely target consumers by providing the personalised content and services they expect.
Seamlessly integrate on and offline ac2vity across mul2ple channels and devices.
Measure conversa2on with social analy2cs, engage and use data from all sources to shape your marke2ng strategy.
Iden2fy individuals likely to become brand advocates, then engage to provide them with the right word-‐of-‐mouth-‐inducing material at the right 2me.
Data: the Key to Influencing Posi2ve Sharing
2. Be more personal
Smarter, seamless targe2ng and insight should be used to enhance the customer experience and create personalised conversa2ons.
Data: the Key to Influencing Posi2ve Sharing
2. Be more personal
Smarter, seamless targe2ng and insight should be used to enhance the customer experience and create personalised conversa2ons.
Enhance long-‐term customer rela2onships; make people feel unique, and reward them to increase the likelihood of posi2ve reviews.
Data: the Key to Influencing Posi2ve Sharing
3. Be more interes2ng
Interest your audience to maintain engagement, be a thought leader and engage with topics of concern.
Data: the Key to Influencing Posi2ve Sharing
3. Be more interes2ng
Interest your audience to maintain engagement, be a thought leader and engage with topics of concern.
Use insight to know what consumers want. Use content to be relevant, engage and solve problems.
Data: the Key to Influencing Posi2ve Sharing
3. Be more interes2ng
Interest your audience to maintain engagement, be a thought leader and engage with topics of concern.
Use insight to know what consumers want. Use content to be relevant, engage and solve problems.
Find unique angles of interest, create catchy concepts that encourage sharing. If someone thinks you’ll solve their problem, they’ll likely tell others with similar problems.
Data: the Key to Influencing Posi2ve Sharing
Spread the Word
Ul2mately using intelligent data insight to understand audiences at an individual level allows marketers to place them at the centre of ac2vity.
By offering the best personalised services in real-‐2me; marketers can secure posi2ve consumer opinion and build effec2ve Digital WoM strategies.
Click here to learn more… about the technologies that can help you achieve success in your digital word of mouth strategy
