Digitizing product companies

through IoT Per Simonsen, Telenor Connexion

2014-10-06

2014-10-25

IoT - new services

By 2020 there

will be 50 billion

During 2008, the number of

things connected to the internet

exceeded the number of

people on earth.

2005 2015

WHY?

2014-10-25

Improve

current

business Reduce

cost

Enable

new

revenue

Traditional

basketball

Connected

basketball

Connectivity changes the game…

Purchase

occasion

Reactive support

in case of problems with the product

Initial

Purchase Exercise

download

Interactive

coaching

Increasing loyalty

Exercise

download

Share

results

Source: Market Survey Norstat 2014

Source: Market Survey Norstat 2014

25/10/2014

Connectivity enabling new business models

Source: Enlighted; Global Focus

25/10/2014

Connectivity changing the overall proposition

Source: Volvo Trucks; Global Focus

25/10/2014

Connectivity redefines business

Source: Global Focus

Marriott wants to add

30,000 rooms in 2014.

We will add that in the

next two weeks.

– Brian Chesky, CEO Airbnb

Källa: @bchesky, Twitter 2014; Global Focus

HOW?

25/10/2014

Digital is a mindset – not a technology

Source: Market Survey Norstat 2014

Source: Market Survey Norstat 2014

Source: Market Survey Norstat 2014

25/10/2014

1.Vision, mindset, guts

2.Redefine business

model & processes

3.New collaboration

models

Before, the product

was the end of the

user experience. Now

it is the starting point.

– Stefan Olander, VP at Nike

Källa: nike; Global Focus

Källa: Investor’s Business Daily, 2012; Global Focus

Yearly Monthly Daily

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25/10/2014

Thank You!