Digital Winners 2014: Are Traasdahl, Tapad
-
Upload
digitalwinners -
Category
Marketing
-
view
193 -
download
1
Transcript of Digital Winners 2014: Are Traasdahl, Tapad
![Page 1: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/1.jpg)
© 2014 Tapad.
Telenor Expo
Unify Life Across Devices.
Drive Results.
Are Traasdahl
October 2014
![Page 2: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/2.jpg)
2
Today’s consumers move
seamlessly across devices.
2 © 2014 Tapad.
In fact, up to 27 times every hour.
![Page 3: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/3.jpg)
3
Purchasing
Across
Devices:
40% of
shoppers consult
3 or more
channels before
purchase4
Co-viewing:
40% of
tablet/smartphone
owners watch TV
with their mobile
device daily3
Device
Proliferation:
5.7 Internet-connected
devices per
household2
Let’s examine the data more closely:
© 2014 Tapad.
Sources: 1. NPD, March 2013; 2. Nielsen, “Cross Platform Report,” Q2 2012; 3. eMarketer, 2012; 4. Conlumino & Webloyalty, 2012.
Screen
Switching:
Digital Natives
switch screens
27x every
non-working
hour1
![Page 4: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/4.jpg)
4
Put Simply…
© 2014 Tapad.
![Page 5: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/5.jpg)
5
We are all
multi-tasking on
multiple devices
throughout
the day.
We are all
multi-tasking on
multiple devices
throughout
the day.
5 © 2014 Tapad.
![Page 6: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/6.jpg)
6
While all this cross-device
connectivity is great for
consumers, it poses new
challenges for marketers and
publishers.
© 2014 Tapad. 6
![Page 7: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/7.jpg)
7
Traditional marketing
technology depicts a
fractured view.
• Difficult to target users across devices
• Lack of cross-device analytics, attribution
• Broken content and commerce experience
for a consumer across screens
© 2014 Tapad.
Single-screen targeting solutions give a misleading,
incomplete view of consumer:
7
![Page 8: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/8.jpg)
8
So how does Tapad
solve this problem?
© 2014 Tapad. 8
![Page 9: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/9.jpg)
9 © 2014 Tapad.
![Page 10: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/10.jpg)
10
Do Advertisers and Publishers Want Cross Screen? We are trusted
by half of the Fortune 500 Marketers and Agency Trading Desks:
© 2014 Tapad.
FIN
AN
CIA
L
RE
TA
IL
TE
CH
NO
LO
GY
T
RA
VE
L
AU
TO
OT
HE
R
AGENCY TRADING DESKS
Strictly Confidential
![Page 11: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/11.jpg)
11 © 2014 Tapad.
![Page 12: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/12.jpg)
12 © 2014 Tapad.
![Page 13: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/13.jpg)
13 © 2014 Tapad.
![Page 14: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/14.jpg)
14 © 2014 Tapad.
![Page 15: Digital Winners 2014: Are Traasdahl, Tapad](https://reader031.fdocuments.in/reader031/viewer/2022020123/55a177ee1a28ab98468b475c/html5/thumbnails/15.jpg)
15 © 2014 Tapad.