Digital Velocity Europe 2015 | Sapient Nitro Presentation


THEFRANKENSTEIN

EFFECT

@Si_James_ [email protected]


PLAYING GOD


“WITH GREAT POWER COMES GREAT

RESPONSIBILITY”

Voltaire /Uncle Ben

from Spiderman@Si_James_


A BRIEF HISTORYOF MARKETING

(1299 - 2015)

@Si_James_


BLACKSMITH


SOAP


BRANDS


EXPERIENCE


PRODUCTS

BRANDS

SERVICE

EXPERIENCE

INNOVATION

COMMODITISATION@Si_James_


CX LEADERS7-year Stock Performance S&P 500 (2007-2013)

CX Leaders S&P 500 Index CX Laggards-20%

0%

20%

40%

60%

80%

100%77.7%

51.5%

-2.5%Source: Watermark Consulting 2014


1.(DIS)

INTERMEDIATION@Si_James_


BUYERS SELLERS

@Si_James_


PLATFORMSBUYERS SELLERS

@Si_James_


DISRUPTION DEFINED

AirBnB

Hilton

Westin

Marriott

Source: Google Trends@Si_James_


HILTON $28BNMARRIOTT $23BN

AIRBNB $20BNSTARWOOD $14BN

Source: Yahoo Finance@Si_James_


SAN FRANCISCO TAXI USAGE

Source: SFMTA

-65%


MARKETMAKERS

BUYERS SELLERS

@Si_James_


BUYERS SELLERS

@Si_James_


“WIN BY CHANGING THE RULES”

@Si_James_


2.YOU ARE DATA

@Si_James_


HMRC 273 GATEWAYS


NHS 47M RECORDS


% THAT DISAGREE

0%

20%

40%

60%

80%

100% 91%71%

55%

Source: The Trade Off Fallacy. Turow, Hennessy & Draper


RICHARD PRINCE


“IF YOU ARE NOT PAYING FOR IT, YOU'RE NOT THE

CUSTOMER; YOU'RE THE PRODUCT BEING SOLD”

Andrew Lewis


“IN COMMERCIAL BROADCASTING THE VIEWER PAYS FOR THE

PRIVILEGE OF HAVING HIMSELF SOLD. IT IS THE CONSUMER WHO

IS CONSUMED.”

Richard Serra, 1973


3.TYRANNY OFALGORITHMS

@Si_James_


FACEBOOK YEAR IN REVIEW


http://how-old.net/@Si_James_


1988


A TOOL TO DECEIVE AND SLAUGHTER


THE RANDOM DARKNET SHOPPER


“ALGORITHMS ARE ONLY AS SMART AS

THEIR AUTHOR”

@Si_James_


DON’T BE A MONSTER


DISRUPTION >OPTIMISATION


DISRUPT >BEING DISRUPTED


YOU ARE THE SOAPNOT THE SOAP OPERA


THE EU DATA PROTECTION DIRECTIVE IS THE FLOOR NOT THE CEILING


DIGITALTRANSFORMATIONIS REALLY

DIGITAL MUTATION


THE END

@Si_James_

Digital Velocity Europe 2015 | Sapient Nitro Presentation

Technology

Transcript of Digital Velocity Europe 2015 | Sapient Nitro Presentation