Digital Unite The Challenge to Include. What is the challenge? (c) Digital Unite Ltd 2 1.The...

Digital Unite The Challenge to Include

What is the challenge?

(c) Digital Unite Ltd 2

1. The percentage of households and individuals still not accessing the internet in 2011?

2. In the last 2 years how much has it changed?3. What % increase in the number of new people accessing

government information online has there been in the last 2 years?

4. What percentage of non users are likely to try the internet in the next 12 months?

5. What is the main reason that people donot use the internet?

This is the challenge...

1. 27% of households and individuals are still not accessing the internet

2. In the last 2 years there has only been a 3% increase in the number of people accessing the internet

3. Almost zero, a 60% increase in services accessed but no new people.

4. Only 35 % of non users are likely to try the internet in the future (as opposed to 54% in 2007)

5. Main reason given is no interest and not useful


The digital divide is narrower but deeper

Who are the most excluded?

• People over 65• People with incomes of less than £13,000pa• People with little formal educational

qualifications• This means that many of those not yet online

live in social housing (around 4 million adults)


Does it matter?

• “Digital by default” is moving closer• More and more information is ONLY available

online• Selective healthcare and independent living

support will be online• Those who get online all report improved lives• It is a reminder of many other inequalities that

need addressing


The example of Universal Credit

“Universal Credit claims will be made on the basis of households rather than individuals and both members of a couple will be required to claim Universal Credit. Claims for Universal Credit will normally be made through the internet and we expect that most subsequent contact between recipients and the delivery agency will also be conducted online.”

DWP


Universal Credit Claims

Early estimates are that it will take 40 minutes for a person with competent IT skills to fill out the on-line application


What is being done by Government

• Government is investing £530m with LAs who can show how a strategic infrastructure improvement will transform public services, economic development this needs link to corporate plans, social inclusion and existing broadband initiatives.

• To stimulate broadband demand for: businesses, users of public services and citizens (public).


Great Aspirations

• Government wants the UK to have the best superfast broadband network in Europe by 2015, with a minimum 2Mbps broadband for virtually every community in the UK.

• But the stumbling block could be the engagement and demand, DU is working with BT to ensure success at the local level


Introducing Digital Unite

• Campaigning at government level• National Digital Inclusion Campaign• Delivering national projects• Trained tutor network covering the UK• Website full of free resources for

intermediaries and learners• Social Housing Forums• Digital Champions Academy

(c) Digital Unite Ltd digitalunite.com 11

Complex problems require complete solutions


Digital Unite provides solutions


Campaigning and Influencing Policy

• Social Housing National Strategy Group– UK Online centres– Race Online– BIS– CLG– Digital Deal

• Lead DWP Age Action Alliance solving digital inclusion


DI projects in sheltered schemes

• Programmes like Get Digital work

• Digital learning activities bring numerous and wide-reaching benefits for providers, staff and residents

• Support to develop and sustain the learning still needed


Social Housing Forums

• SHPs meeting suppliers of kit, connectivity, training, online community development and independent living platforms (basically anything that removes a barrier from residents to digital activity or encourages residents get online )

• Very interactive event with fantastic feedback from both SHPs and suppliers


An opportunity to develop solutions for hard to reach groups


Our Next Social Housing Forums;

• September 20th 2012 London• November 2012 in the North East• February 2013 in the South West


Forums focussed on training

• Learn about a range of affordable or free resources and courses for staff and residents

• Other ideas/ products for supporting residents on-line

• Workshops to support making the case for training in your organisation

• Ideas for activities and events and to kick start a strategy at all levels in the organisation


Spring Online with Silver Surfers’ Day

• Run from The Digital Unite Trust• Largest UK wide campaign• 2000 events in every location imaginable• Working with UK Online centres, Age UK,

libraries to name but a few• Winner of the Nominet Trust Award “Building a Networked Nation”


A great opportunity to get involved


Digital Champion ITQThe Digital Champion ITQ is a syllabus developed by experts and delivered

online or face to face, leading to an accredited qualification with widespread appeal for staff in sheltered housing and a range of other intermediaries.

The ITQ is both inspirational and highly practical.

22

How to use and employ a wide range

of digital technologies

How to inspire and engage others to do the same, from very beginners upwards How to work with

individuals and communities to sustain, renew and extend digital

skills and learning opportunities

Benefits of completing the Digital Champion ITQ

• For Digital Champions– Achieves comprehensive knowledge of current digital

technologies and how to teach others to get online in a sustainable way

– Online learning is flexible to fit with work and other commitments

– Achieve a widely-recognised, meaningful, high-quality accreditation

– Access to online community for knowledge-sharing

23

Benefits of completing the Digital Champion ITQ

• For employers– Upskill the workforce, also in use of e-learning– Improve the quality of delivery and more effective use of resource– Ensure consistency of approach across workplaces e.g. housing

schemes– Better offer for service users, e.g. residents / more attractive

organisation– Leads to cost savings where service users ultimately use more online

rather than offline channels e.g. fewer phone calls for maintenance requests

24

“It has given me so many tools to reach

hard-to-reach groups, particularly the over 65s but also younger people and those who are unemployed who

don’t have computers”

25

“The tuition was excellent, the course well designed, there

was lots of useful material and although it was challenging it

was fun too”

26

“I feel much more confident in my

skills...it (the DC ITQ) is really improving my

effectiveness at work”

27www.digitalunite.com

DC ITQ Key facts

• 16 units around 6-8 hours of study per week• Tutor support averages at 2 hours per unit• Level 2 qualification (similar to a GCSE)• Covers digital skills, engagement with the

community and how to pass your skills on• Learn on-line as part of a group• Underpins the national drive for digital literacy


Digital Champions Quick Start

• 10 hour online pure e-learning• Everything you need to help someone get

started on-line• Not an ITQ but still very cool• Launched in May 2012


Digital Unite Web Site

• Information for intermediaries• Free learning guides, lesson plans and more• Independent product reviews• Offers for housing and other groups• Links from many LAs to DU• Rapidly growing on-line community

digitalunite.com


Useful links/contacts

• www.digitalunite.com for learning guides that are free to download, for information and support to get people on-line

• http://digitalunite.com/academy for information on the Digital Champions ITQ and a great video about it!

• [email protected] for any information about digital inclusion or to receive our news letter with all the latest news, information and ideas


http://www.digitalunite.com/

http://digitalunite.com/academy



mailto:[email protected]

More useful sites

• http://www.getonlineathome.org/special-offer.aspx for low cost computers and broad band

• http://digitalhousinghub.ning.com/ for a community of housing providers passionate about digital inclusion and run by UK online centres

• http://www.speedie.co.uk/ low cost computers with 12 months support and guarantee (c) Digital Unite Ltd 32

http://www.getonlineathome.org/special-offer.aspx

http://www.getonlineathome.org/special-offer.aspx

http://digitalhousinghub.ning.com/



http://www.speedie.co.uk/



GO ON Birmingham• Digital Champions programme launched at Carer’s Conference

21st June 2012• Aim to create 2012 Birmingham Digital Champions to help

people get online to include Birmingham Council Employees, Citizens and Businesses

• Working in partnership with DU to make its partners and agencies aware of Digital Champion ITQ

• Provision of Digital Home Log Books to Birmingham Tenants to get them ready for Universal Credit

• More information on these projects and to join GO On Birmingham go to www.digitalbirmingham.co.uk/digitalchampions

• Or contact [email protected]

http://www.digitalbirmingham.co.uk/digitalchampions

Digital Unite The Challenge to Include. What is the challenge? (c) Digital Unite Ltd 2 1.The...

Documents

Transcript of Digital Unite The Challenge to Include. What is the challenge? (c) Digital Unite Ltd 2 1.The...