Digital TV Promotion: Communication Tools and...
Transcript of Digital TV Promotion: Communication Tools and...
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Digital TV Promotion:
Communication Tools and Best Practices in Preparation for ASO 2023
#DigitalTVph#DigitalTVph1
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RECAP: DIGITAL TV SUMMIT
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Portable TV Set(12 inches and below) Regular/Traditional
(Cathode-Ray Tube)
Flat TV (LCD / LED / PLASMA)
TYPE OF TV SET
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SET TOP BOXSET TOP BOX DIGITAL TVDIGITAL TV
In order to continue receiving TV broadcast during transition and for the household/family to be digitally-ready, they can either
SUBSCRIBE TO PAY TV SERVICE
SUBSCRIBE TO PAY TV SERVICE
PUBLIC COMMUNICATIONS STRATEGY
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Migration to digital broadcast makes possible…
• High quality video and audio
• New services• Free To Air• Help Scheme for the
Needy• Timeline for DSO and
ASO
For Consumers
• New opportunity for new services
• Generate sales of receivers
• Public Awareness• Collaboration between
broadcasters, manufacturers, NGAs, regulators
For Broadcasters
• Lower operational cost compared to analog
• Capacity for new programming / channels
• Better coverage and viewership
• Competition Policy• Public Awareness
For Government
COMMUNICATIONS TOOLS
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CEREMONIAL DIGITAL SWITCH ON
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MANUFACTURING INDUSTRY UPDATES
Manufacturing Industry
Immersion
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REGIONAL INFORMATION SESSION
COLLABORATION WITH IECEP AND
PAGE
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REGIONAL INFORMATION SESSION
DIGITAL TV AWARENESS SEMINARS
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REGIONAL INFORMATION SESSION
STAKEHOLDERS TECHNICAL AWARENESS REACH-OUT
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REGIONAL INFORMATION SESSION
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PUBLIC COMMUNICATIONS STRATEGY
Creation of a
CONSUMER AWARENESS CAMPAIGNand can be achieved through the joint effort of the government, broadcasters and the manufacturing
industry.
Digital Switch On Simulcast Period Analog Switch Off
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COMMUNICATIONS TOOLS
WEBSITE MASCOT ROADSHOWSLOGO &
LABELING
Establishment of SMS, Hotlines and
Call Centers
SUPPORT CENTERS
Analog Switch-Off (ASO)
countdown and commercials
BROADCAST ADVISORY
#DigitalTVph#DigitalTVReady
#ASO2023
SOCIAL MEDIA
Posters, stickers, billboards
PRINT MATTER
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COMMUNICATIONS TOOLS
LOGO AND LABELING
The use of logo is important for consumers to relate easily to the digital migration process. • Combining a check mark with the mascot guarantees that the digital receiver to bearing
the logo will work with ISDB-T. • Digital receivers bearing such logos are compatible with digital terrestrial broadcasting.
LABELING FORMAT RECEIVER TYPE
Analog Labeling format for Analog TV
Digital Labeling format for ISDB-T TV / Set-Top-Box
EWBSLabeling format for ISDB-T Receivers with EWBScapability
BML Labeling format for ISDB-T Receivers with BML
Auto-OnLabeling format for ISDB-T Receivers with Auto Switch ON capability
MC 02-03-2016
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DIGITARChidejikaDoo DeeDigit Al
COMMUNICATIONS TOOLS
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#D
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lTVp
hLike and follow us at:
DigitalTVph
COMMUNICATIONS TOOLS
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COMMUNICATIONS TOOLS
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COMMUNICATIONS TOOLS
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COMMUNICATIONS TOOLS
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DIGITAL TV AWARENESS CARAVANS
2017 2018
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COMMUNICATION STRATEGY
AWARENESSTo gauge if the viewer has heard of DTV and digital migration.
UNDERSTANDINGTo determine if the viewer knows what migration is, what they need to do and when it will happen.
ATTITUDES To verify what the viewer thinks of switchover and how they feel about the migration process.
INTENTIONS TOCONVERT
To check if the viewer has a plan to convert by either buying a IDTV or STB for the analog TV.
CONVERSION To check if viewer already purchased IDTV or STBs for all analog TV sets in the household.
DTV
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INFO
-MER
CIA
L
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Launched 14 February 2017 at the Digital TV Summit 2017Emergency Warning Broadcast System
(Additional Information available thru Datacasting*)
Wider choice in TV channels
Higher quality video and audio
Better noise immunity
* Typhoon Signal Updates* Earthquake/Tsunami Warnings
* Evacuation Area* Traffic Information
Infrastructure sharing
Mobile / portable reception
Boost content production
Upgrade industry competency
Promotion of manufacturing
Realization of new services
Adoption of ISDB-T Technical Standard
Simulcast of Programs in Analog and Digital
Analog Switch Off (ASO) in 4-6 years (end of 2023)
Support Interventions for the Vulnerable Sector
Executive Order for Implementation Task Force
Standards Compliance Monitoring and Assessment
Conduct of Roadshows, Workshops, Trainings
TEST BROADCAST Framework of the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan
On-Going Comprehensive Nationwide Implementation of Public Awareness and Communications Strategies
*Datacasting enables Electronic Program Guide (EPG) and business opportunities for broadcasters such as Multi-channel Offering, CAS Facility, Home Shopping, etc
DTTB IMPLEMENTATION
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Suggestions? Inputs?
Thank you for your kind attention.
#DigitalTVph#DigitalTVReady#ASO2023