SEMPO

Digital analytics trends

Digital Analytics Trends

Digital Analytics Maturity

LOG FILES

BASIC METRICS

REPORTS

ENTERPRISE ANALYTICS

ACTIONABLE ANALYTICS

Digital Analytics Trends• Measuring Online and Offline data together• Multi touch points – mobile, website, kiosk

Multi-Channel Analytics

• Reduces IT dependency, results in saving time and money• Page loads reduce• Future of Tags

Tag Management

• Processing rules• Data Sources• Classification

Data Processing

• Social Media marketing• Sentimental AnalysisSocial Listening

• Apps as Revenue Generators• IOS Apps

Mobile App Measurement

Digital Analytics Job Trends

Hot Job Titles: Web Analyst, Senior Web Analyst, Web Analytics Consultant

The Candidate with minimum 2- 5 years of experience in any Web analytics tools with simple HTML, JavaScript Programming and exposure to Tag Management tools are High in Demand !!

Big Shouttttttt

• The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020

• Social, Mobile and Big data are the big drivers for analytics adoption in the enterprise over the coming years• Only 30 percent of the

potential users in enterprises are using analytics tools

• Commerce Everywhere Needs Analytics Everywhere

Digital Analytics Trends – Mobile App Users Worldwide

Digital Analytics Trends – Digital Ad Spend

Digital Analytics Trends & its Application - App Measurement

• Today, Apps use Analytics to measure its performance and improve itself.

• Primarily in Entertainment & growing in other industries

The Apple App Store and Google Play have over 40 billion cumulative apps downloaded. - Forrester

Digital Analytics Trends & its Application -App Measurement – Case Study

ELearning AppQuiz Questions and

answersTime Spent playingLevelsTop 10 ScoresEngagement Tracking

(Spots personas. E.g. users who are not really learning but just spends time in the learning app!)

Digital Analytics Opportunities Trends

The most important opportunity is content as this pervades all the digital media that we are using to reach our audiences.”

Leveraging big data to generate revenue – use only 5% of data we collect - Survey respondents

Digital Analytics Trends & its Application App Measurement – HOW?

Design

Build

Digital Analytics Trends & its Application – How?(cont)

Objective Mapping

Industry, Function

Target Audience

Metrics & Dimensions

BasicContentCustom

Engagement Metrics

Gold, Silver, Bronze

Implementation

App Measurement

Library, Beacon Tools*

Analytics Tool

*iphone configuration utility, bloodhound

Any Questions? !

Anand.kalaimamani@cognizant.comImmanuelgodwin.amalraj@cognizant.com

Thank you