Digital Travel Post Show Report_LR
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Transcript of Digital Travel Post Show Report_LR
www.digitaltravelapac.com
1st Annual
12th to 14th April 2016Singapore
Save the Date for 2017 - 16th to 18th May 2017, Singapore
POST-SHOW REPORT
Digital Travel Summit APAC
www.digitaltravelapac.com 2
Competition amongst travel companies is hotter than ever, and in the digital age the most successful companies will be the ones who use a data-driven mindset to build a relationship with their customer which ensures a return trip! The 1st annual Digital Travel Summit APAC provided 330 attendees with over 60 interactive sessions and 12 hours of structured networking.
Digital Travel APAC 2016 featured:• A mobile and multi-device focus day which gathered over 140 attendees• Keynotes from Expedia, Saatchi & Saatchi, Tuniu.com, Google, Skyscanner and Yatra• Dedicated streams focusing on driving revenue and growth, customer experience and loyalty, powering digital marketing, analytics and user behavior, ignite country clinics and our super interactive creative boardrooms• 90 speakers from companies such as Scoot, Cebu Pacific Air, Air Mauritius, Philippines Airlines , FRHI - Fairmont Raffles Hotels and Resorts, Resorts World Sentosa, Cassia Phuket, Marriott, Kayak, Zuji, Agoda, Wego.com and TripAdvisor to name a few• 26 partners ready to help you with your perfect customer acquisition and retention strategy
We are already gearing up for 2017 and would love to have you involved in the event!
Our Commitment for 2017:• 100+ speakers representing Asia’s top airlines, hotels, OTAs and metasearch• 300+ VPs and Directors from Asia’s leading airlines, hotels, OTAs and metasearch 400+ overall audience• To deliver big name keynote and controversial ‘out-of-the-box’ speakers• To maintain a high ratio of senior travel executives to solution providers -to maximize your networking experience onsite• To build an even more interactive agenda - to give you valuable face time with the contacts you want to network with
I hope you enjoy the Post Show Report for the 1st annual Digital Travel APAC Summit and I look forward to seeing you on the 16th – 18th May 2017 in Singapore once again!
Thank You for Supporting Digital Travel Summit APAC 2016! 90
Warm regards, Prachi PandaConference Director, Digital Travel Summit APAC
Speakers
Attendees330
Partners
26
VPs and Directors from airlines, hotels, OTAs
and metasearch
200
www.digitaltravelapac.com 3
About Our Attendees
Singapore 57.85United States 7.28Malaysia 5.75Hong Kong 4.21Thailand 3.83United Kingdom 3.45Australia 3.45India 2.68Indonesia 2.30Philippines 1.92United Arab Emirates 1.15Taiwan 1.15China 1.15Japan 0.77New Zealand 0.77Canada 0.38Israel 0.38Poland 0.38Germany 0.38Nigeria 0.38Mauritius 0.38
Learning best practices to implement the perfect e-commerce strategy
Finding new & proven technology providers in the field to support new business models
A Comprehensive e-commerce Strategy in Place
Coming From
Their objectives in attending Digital Travel APAC 2016
Hotels 28%
OTAs 24%
Solution provider 18%
Metasearch 16%
Airlines 14%
Industry Breakdown
56%
44%
YES NO
26% 74%
Senior level marketing 28%
VP/Director 22%
CEO/MD/Founder 16%
Mid level marketing 11%
Business Development 8%
Mobile 6%
Customer Experience/
Loyalty 5%
Other 4%
Job Function
www.digitaltravelapac.com 4
Best digital marketing event I have been to in the past 5 years. The networking events were fantastic as well, dynamic and full of energy. Met some very interesting people and caught up with old associates during the three days. Excellent work and an outstanding event.”
“I was very impressed by the list of attendees who were all senior decision makers in travel. And the quality of discussion was as good as I have seen at any travel event. Looking forward to coming back next year!”
“For me the Digital Travel Summit was one of the best conferences this year in Singapore. The Summit scored highly in three areas: Quality Speakers, Quality Attendees and Quality Networking. I look forward to next year’s event!”
“Great inaugural event for the APAC region, with some insightful keynote presentations and well facilitated networking!”
We were impressed by the depth of delegates with senior representation from a large number of regional and global brands. Sojern will be looking to continue it’s partnership with Digital Travel in APAC in 2016 and beyond.”
“I found that the event was very well organized and managed. As a speaker, I was well informed and well taken care of. The sessions were relevant and added value to my role. In addition, the meetings that were set up for me were very relevant and interesting.”
“It was very enriching and was one of the best conferences I have attended - Amazing content and speakers!”
Digital Travel Summit is a great forum for high quality conversations with decision makers and leading industry thought leaders. Everything from the facilitated meetings to the exhibition hall and speakers, content were top notch.
“The content covered was the real day to day issues I face. So it was the ideal platform to share experiences and find the latest solutions.”
“It has been a wonderful experience for me both in terms of presenting and meeting other delegates which helped me gain immense knowledge about the APAC region. I must say that the conference was extremely well organized.”
Digital Travel APAC 2016 was a huge success and we’ve received such wonderful feedback from our attendees:
Michael Nurbatlian, Director of Marketing, Infinite Luxury
Kiren Tanna, Co-Founder and Managing Director, ZenRooms
“As the Lead Partner for the first Digital Travel Summit in the region, we were very pleased with how the event turned out. The intimate setting allowed us to engage in quality conversations with other digital travel industry leaders.”Ingenico ePayments
Hans Nugroho, Chief Commercial Officer, Citilink
Rajat Suri, General Manager – Mobile Growth, Yatra
John Sinke, Assistant Vice President e-Commerce, Resorts World Sentosa
Hichame Assi, Chief Operating Officer, HotelsCombined
Russell Young, Managing Director APAC, Sojern
Caroline Leong, Director, Digital Marketing Asia Pacific, FRHI – Fairmont Raffles Hotels and Resorts
Youvraj Seeam, ESales and Product Manager, Air Mauritius
Kenny Lee, Vice President of Marketing, Revinate
Exceeding Expectations
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The State of the Digital Travel Industry
Competition amongst travel companies online is hotter than ever. As a result, they are paying close attention to how to sell more online, and how digital communications can help them to win, and retain, new customers. In this new digital environment the most successful retailers will be the ones who leverage their business intelligence to build long-lasting relationships with their customers.
Your Biggest Focus for the Next 12 Months
That 82% of Asian travel executives are prioritising mobile
optimization over the next 24 months.
As customers spend more time on mobile devices, and move seamlessly across all their devices the travel industry needs to develop strategies that prioritize mobile. The winners in the future will be the brands that adapt best to this new customer paradigm and take bold steps forward.
DID YOU KNOW?
TOP TREND
14% 12% 8%
26% 23% 18%
Customer acquisition
Mobile app marketing
Determining new KPIs
Re-platforming your eCommerce
sites
Reducing online basket abandonment
Implementing data analytics
The Top Seven eCommerce Priorities for Travel Companies
Reducing online shopping basket abandonment
Increasing bookings on smartphones/tablets
Sending newsletters segmented by traveller type
Increasing ancillary sales
Post purchase cross-sell/upsell
Investing/optimising personalisation strategies
Creating bi-directional engagements via social media
Having unfettered access to some of the most respected and experienced travel professionals in an open, collegiate environment has gained us priceless knowledge and insights to help drive our business forward.”Ashish Sahasrabuddhe, Co-Founder/Sales & Marketing Director, Flexitech
www.digitaltravelapac.com 6
Who Attended
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With Thanks to Our Speakers
Mieke De SchepperVice President, APACExpedia
Conor YangCFO and Head of eCommerceTuniu.com
Jeroen VaassenSenior Director, Revenue Management, Asia PacificStarwood Hotels & Resorts Worldwide
Steve WallsExecutive Planning DirectorSaatchi & Saatchi
Rajat SuriGeneral Manager – Mobile GrowthYatra
Jhorna RinconDirector of Digital Services, APACMarriott International
John SinkeAssistant Vice President Digital Marketing, e-Commerce & Social MediaResorts World Sentosa, Singapore
Paul WhitewayCommercial Director Asia PacificSkyscanner
Wilfred FanVice President and Managing DirectorAgoda
Paul Van AlfenGlobal Head of Airlines and TravelIngenico ePayments
Nik LamingGeneral Manager – LoyaltyCebu Pacific Air
Steven GreenwayHead of CommercialScoot, Singapore
Imbert FungDirector, South East AsiaKAYAK
Ross VeitchCo-Founder & CEOWego.com
C.S. SoongGeneral Manager, SingaporeKlook Travel
Candy SinghakowinSenior Manager of Partnerships, SEATripAdvisor
Nick BartonChief Commercial Officer, Asia, Middle East & AfricaIHG - InterContinental Hotels Group
Benito E. Gliponeo IIIManager - Project and Application Management - CommercialPhilippine Airlines
Jaideep JhangianiHead of Industry – Travel APACGoogle
Russell YoungManaging Director, APACSojern
www.digitaltravelapac.com 8
With Thanks to Our Partners
Lead Partner
Attribution Partner Focus Day Sponsor
Associate Partners
Principal Partners
Data & Analytics Partner
Strategic Partners
GET INVOLVED NOW!
Call Ross James now at +65 6722 9499 or email [email protected] to discuss how we can tailor a partnership package to suit your objectives
Contact us today about partnering or exhibiting at the Digital Travel Summit APAC and benefit from early, targeted marketing to our end user database, a full blown email strategy, online presence across all social media platforms, our connections within press and media, expert content and wishlists – so we can invite the people you want to meet!
www.digitaltravelapac.com 9
Creating Unbeatable Interactive Experiences!
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INTERACTIVE FIGURES:
Case Study Revolutions
Mobile and Multi Device Drill-Down Round-Tables
APAC country clinics
boardrooms for travel executives
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What can you expect in 2016 and beyond?
After this year’s runaway success, we are looking to build on this hot topic and bring you the latest reports, case studies and leaders, alongside pioneering technology, for the Digital Travel space in 2016 and beyond.
Digital Travel APAC
@digitaltravelap
+65 6722 9455
Contact the eTail Asia team today!
Prachi PandaConference DirectorTel: +65 6722 9455Email: [email protected]
Ross JamesSponsorship DirectorTel: +65 6722 9499 [email protected]
Dhiraj BhanushaliMarketing Director Tel: +65 6722 9443Email: [email protected]
Danny LevyGeneral Manager, AsiaTel: +65 6722 9456Email: [email protected]
HOW TO GET INVOLVEDHow To Get In Touch
Plan your 2017 schedule accordingly and make sure you put these dates in your calendar now:
100+ speakers representing APAC’s top travel companies
300+ VPs and Directors from airlines, hotels, OTAs and metasearch, 400+ overall audience
Digital Travel Summit APAC 2017
16 - 18 MAY 2017, SINGAPORE