Digital transformation Socius

Digital Transformation Socius Event - June 2016

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron [email protected]

We are business consultants for a digital

world.

Our mission is to help organization transform.

mailto:[email protected]





Are you an active social media user?

Do you embrace new technology?

Do you get your kicks from new business models?


@jcaudron

Co-autor of…

A story about Transformation

Sold in 40 countries!

I skipped 50 “disruptive slides” aboutUber, Airbnb, Tesla, …

Digital disruption is real. Expect a smack in the

face…

who is your…

Where did the money go?

@jcaudron

Disruption

Modeling

Transformation

You have a choice

@jcaudron

Disruption

Modeling

Transformation

Fear

Insight

Direction

You have a choice

1995+MusicPhotographyVideo Rental…

2010+Print MediaTVTravelHR…

2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…

2020All Safe havens will be subject to digital disruption…

WAVES OF DISRUPTION

@jcaudron

What can we learn?

Digital Disruption is a story of…

%

This is NOT our story

YOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THIS is our story: the substantial minority

YOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

But your app sucks

I want experience

Uhh..ok

Cheaper AND better service?

Hey this solves my problem!

I don’t want to wait a week

The Tipping Point

YOU THEM

Putting things in a frame creates insights

• What can we learn?

Signs of Disruption

Transparency Accountability

Proximity Responsiveness

Bi-directional Humanization Authenticity

The Glass House The relationship is changing.

This metaphor describes the changing relationship between the organization and the

outside world.




The Glass House




The Glass House Accountability




The Glass House




The Glass House The relationship is changing.

This metaphor describes the changing relationship between the organization and the

outside world.

Now think…

Do you see the change?

How does it impact you?

Do you have your vision of the future?

Do you have a roadmap to get

there?

Product, services and packages are changing. From bundling to unbundling.

This metaphor describes the evolution of unbundling and how this changes the

products and services you offer and your go-to market.

Monolithic vs. atomic

APPification Long Tail

Personalized Experience

Speed Price

(Self-)service Scalability

The Package




Speed Price


The Package




Speed Price


The Package

versus




Speed Price


The Package

Product, services and packages are changing. From bundling to unbundling.

This metaphor describes the evolution of unbundling and how this changes the products and services you

offer and your go-to market.




Speed Price


The Package

Now think…





there?

This metaphor describes the by-passing that you are subject to or that you can perform

yourself, leading to a change in the existing value chain.

The position in the value chain is challenged.

Bypassing Virtualization

Fragmentation of touchpoints

The Frog

VirtualizationThe Frog



The Frog



BypassingJ.K. Rowling eBooks zijn self published

The Frog



This metaphor describes the by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain.

The position in the value chain is challenged.



The Frog

Now think…





there?

This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the

people. New gatekeepers Recommendations

“Good is good enough”

Ambassadorship

The Gatekeeper Opinion making is challenged.

New gatekeepers Recommendations


Ambassadorship

The GatekeeperThe traditional gatekeeper Crowd-sourced opinions

Peers as news distributors

Automatic algorithms

New “experts” +



Ambassadorship

The Gatekeeper New gatekeepers

Wil je iets weten? …Google het

Wil je iets zien/horen? …YouTube het

Wil je iets lezen? …Bol het



Ambassadorship

The Gatekeeper

This metaphor describes the change of opinion making, of leadership, the entrance of new

players that dominate the attention of the people.



Ambassadorship

The Gatekeeper Opinion making is challenged.

Now think…





there?

This metaphor describes the change of location and place, the emergence of hybrid

models that merge online and offline, to create a consistent user experience and

customer journey.

The TravellerPrimary location and place of consumption

is changing

Place Utility

Empowered self Instant gratification New way of working

Contextual awareness

The Traveller

Place Utility



The Traveller Empowered self

Place Utility



Ruben’s House museum in Antwerp uses iBeacons for navigation, additional information and gamification.

The Traveller

Place Utility



This metaphor describes the change of location and place, the emergence of hybrid models that merge online and offline, to create a consistent

user experience and customer journey.

The TravellerPrimary location and place of consumption

is changing

Now think…





there?

Place Utility



This metaphor describes the importance of the crowd, the power that it represents for the

good or the bad of the organization.

The Participant

Community Gamification Collaboration

The power of the crowd

Sharing economy

Consumers are uniting and creating powerful communities

The Participant



Sharing economy

Sharing economy

From scarcity to abundance

The Participant



Sharing economy

Sharing economy

vs

The Participant



Sharing economy

Community

The Participant



Sharing economy


The Participant



Sharing economy

Community

The Participant



Sharing economy


This metaphor describes the importance of the crowd, the power that it represents for the good or

the bad of the organization.

The Participant



Sharing economy

Consumers are uniting and creating powerful communities

Now think…





there?

This metaphor describes the fact that we are just at the beginning of the digital revolution,

which means that all of the change that is already happening is probably just scratching

the surface.

The Cyborg

Internet of Things Wearables

Quantified self Robotics

Data Monitoring

Technology keeps progressing.

The Cyborg



Data Monitoring

Virtual Worlds

The Cyborg



Data Monitoring

The Cyborg



Data Monitoring

Data

The Cyborg



Data Monitoring

This metaphor describes the fact that we are just at the beginning of the digital revolution, which

means that all of the change that is already happening is probably just scratching the surface.

The Cyborg



Data Monitoring

Technology keeps progressing.

Now think…





there?

Stop talking, start doing!

You’ll need to understand the impact of disruption

You’ll need a strong vision on your

future

You’ll need a plan with real

actions, a Digital Agenda, a

roadmap for the future

You’ll need to evolve from a mothership…

…to a modern fleet

Discussion What will have most

impact on your activities?





there?

Glass House

Package

Frog

GatekeeperTraveller

Participant

CyborgTHE WHEEL OF

CHANGE

New experts and our peers decide what matters

People participate,

share and co-create

their future

Technology becomes part of

everything we do

The relationship with the market

changes

New experiences in product, service & packaging

The position in the value chain changes

Mobile gives access to everything, everywhere,

every time





We are business consultants for a digital

world.

Our mission is to help organization transform.


Digital Transformation Socius Event - June 2016

Digital transformation Socius

Business

Transcript of Digital transformation Socius