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Digital Transformation - SIFM · with NO human touch points Modernize your classical web solutions...
Transcript of Digital Transformation - SIFM · with NO human touch points Modernize your classical web solutions...
Digital Transformation
Insurance Industry 2.0
“We have reached an inflection point where
digital transformation has become a strategic business imperative”
IDC
▶ Disruptive business models (Amazon, Uber, Netflix)
▶ The Internet Of Things creating Big Data (data from inexpensive sensors, wearables, medical, cell phones, connected devices/automobiles)
▶ Changes in how identities are managed (Blockchain)
▶ Changes in how payments are made (Apple Pay, BitCoin)
▶ The ability to perform real-time advanced analytics (Artificial Intelligence, Cognitive Computing, Machine Learning)
▶ The use of tools to deploy application changes at will (DevOps, Continuous Integration, Continuous Development)
Digital Trends Around Us…
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Digital transformation – across lines of business
Select Examples
• Decreased car ownership & high ride sharing – US private car ownership to drop by 80% by 2030
• Autonomous vehicles will shift risks from individual to fleet managers?
• Smart home devices will provide real time data for accurate risk assessment; better loss prevention
• In commercial business, smart sensors will protect against a range of threats
• Wearable technology will track consumer behavior
• AI & Robo-advisors to change the game for Annuities & Pensions
• When cars don’t need drivers who-or what- will insurers insure?
• If homes are smart can they buy their own insurance?
• How do insurers accurately track & proactively manage risks?
• How do insurers reposition themselves to become partners for health, safety & financial security?
Shape New Customer Experiences | Acquire Customers through New Products & Channels | Revisit Business Models
Answers lie in Digital…
Digital transformation – new business models
Peer to Peer Insurance• Peer-to-Peer (P2P) insurance is a risk
sharing network where a group of individuals pool their premiums together to insure against a risk. If no claims are made by the customer or any of their connections, the customer receives a pre-agreed maximum cashback
Personalized pricing• Telematics collect real-time driving
habits for the pricing of auto cover, data from wearable devices (fitness bands) and apps can inform life cover
• Some carriers have experimented with using social media data as a basis for underwriting and pricing decisions
Strategic partnerships
• A leading insurer has set up a joint venture with internet giant to use data on consumers’ online behavior to create customized offers
• Leading Commercial Insurer has formed strategic partnerships with IBM and other technology vendors to boost its expertise in risk analytics and cybersecurity
• Autonomous vehicles and advanced driver assistance systems help reduce premiums and shift liability from car driver to car manufacturer or its software vendor.
• A Mutual Insurer, is collaborating with a manufacturer of smoke detectors and other connected home products, to reduce homeowner risk
Investing in start-ups• A Commercial Insurer has invested in
Human Condition Safety, a provider of wearable devices aimed at maintaining workplace safety
• A Reinsurer has partnered with company that uses sensors, analytics to monitor heating, ventilation, cooling systems, improving maintenance and prevent break-downs
In-house Innovation Factories
• Insurers have launched labs in Singapore, where the government has backed the development of an insurtech industry and companies have access to the growing Asian market
New Business Models Product InnovationNew Value Propositions
Digital transformation– how is it impacting organizations
Digital Customer Experience Solutions that engage customers in new ways to deliver
a transformed sales and service experience
Digital FactoriesNew delivery models that incubate and accelerate digital
business outcomes for clients
Automation and Intelligence Automation of processes increases customer satisfaction
while reducing operating costs; Robotics with artificial
intelligence and analytics help make better decisions, faster
Connected DevicesGive insurers the opportunity to interact more often
with their customers and to offer new services on
the basis of data collected
App & Cloud TransformationSolutions that provide consumable technology upon
which other digital technology services are built
Digital WorkplacesSolutions that provide employees with better ways to
connect, communicate and collaborate to accelerate
business performance
Business OperationsHarness digital to make insurance operations
more efficient, aggressively lowering costs; improve
accuracy of pricing and underwriting
Digital disruption is challenging organisations to re-think how they consume and deliver technology…
How Digital Technology is changing the Insurance business?
1. Customer experience
2. Internal Efficiencies
3. Product innovations
4. Business models
ExperienceDesign
1. Improve Customer Experience
Advanced UX
Conversational AI Driven Chatbots
Portal Modernization
Mobility
Deliver a best-in-class user experience by utilizing User Centric Design (UCD) and Design Thinking to ensure consistent design and user experience across all channels
Implement Chatbots to integrate customer’s pleasure (e.g. Facebook) with his need (e.g. Insurance Claims tracking) with NO human touch points
Modernize your classical web solutions to break out of legacy limitations and make touch-points more user friendly and multi-device compatible
Develop native mobile applications, with rich user experience, to enable customer journeys on Mobile…from Quotes to Policy Issuance to MTA to ClaimsLeverage Microservices
2. Improve Efficiency
Automation How we can help Insurers? Solutions we can build
Robotics
• Automate Processes, DevOps, IT Operations
• Modernization – Rules Extraction, Cloud Enablement, Language Transcoding (e.g. Mainframes / VB to Java / Dot Net)
Automation of business processes like:
• Enrollment
• Midterm Changes; Renewals & Payments
• Multiple Channels Management processes
Machine
Learning /
NLP /
OCR• Data Management (Modeling &
Analytics; Visualization)
• Machine learning algorithms
• Chat Bots
• Deep Learning networks for text mining and contextual understanding
• Fraud Detection; Claims Leakage
• Customer Service & Support
• Automated Data Capture
• Claims Processing
AI & Deep
Learning
• Customer Discovery & Acquisition
• Personalized Underwriting
• Sales & Support
• Claims Management
Business Benefits
Cost of Operations
Claims Fraud
Underwriting Efficiency
Time to Market
Claims Processing
▶ New products for new risks—protection against cyber risk
▶ Low-cost, micro-crop insurance for farmers that does not require claims adjusters to trek to remote locations to settle claims
▶ Insurance to owners of vacation rental properties, are adding cover for short-term rentals
▶ Short-term insurance on demand against loss or damage for items such as sports equipment and computers
▶ Enable customers to “name their price” and choose elements of a policy that fit their budget—the level of deductibles
3. Product Innovation
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Insurers have a choice: be disrupted or be the disruptor with new products, services,
and business models.
How can we help you?
Insurance Domain Expertise
Digital Technology Experts
Program Management
Strategy Partner to Insurers
▶ High time to market for new products
▶ Not capable to write cover for new types of risk that are emerging in a digital age
▶ Low customer satisfaction due to poorly designed, less responsive systems
▶ Low cross/up sell of products due to lack of Customer 360-degree view
▶ High costs and low scalability
Innovative Product ExamplesChallenges due to Legacy Systems
▶ InsurTechs are disrupting the landscape. Some examples:
– Lemonade: Claim settled in 3 seconds
– Cuvva: Sign up, get a quote and buy car insurance in minutes
– Friendsurance: Peer-to-peer insurance
– Bestow: Direct online term life insurance
– Extraordinary Re: Platform for trading insurance-linked securities. Enables market liquidity via “liquid insurance contracts,” allows investors to buy and sell shares of liability or risk on an exchange
– Jointly: Peer-to-peer auto insurance
– Jumpstart: Direct online disaster insurance that pays out claims as soon as a disaster occurs
– Neptune Flood Insurance: Flood insurance priced using data collected via aerial mapping and sensing. Guaranteed claims resolution within 10 days of FNOL, payments within 48 hours of settlement
– Pie: Direct online workers’ compensation insurance
– Slice Labs: Pay-per-use on-demand commercial insurance policies
4. Disruptive Business Models
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Case Studies
Redesign existing web portal to make it Responsive and have enhanced user experience
Enhance the Search functionality
Build web analytics and SEO (Search Engine Optimization)
Case Study 1: Portal Redesign@ Insurance and Financial Services Firm
Website Redesign
User Experience
RESULTS
Unified
Designed and developed Responsive web portal which can be accessed for optimal viewing across multiple browsers, platforms, devices and screen sizes using a single code base
+
Implemented content scheduling features controls; Removed manual intervention of content update
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Liaised with business to identify Title, Description and Keywords for each page that is used to develop Search Engine friendly portal
+Brand Awareness
Increased
Performance of website
Improved
SOLUTION
Customer Experience
Case Study 2: Integrated Claims Analytics @ Fortune 100 Insurer
BUSINESS CHALLENGES
SOLUTION
BENEFITS/RESULTS
▶ Insurer experienced high claims losses, but lacked holistic understanding of factors driving claims
▶ Claims assessment solution was required to lower the financial risk owing to risky claims
▶ Integrated HDFS platform by combined raw data from source systems
▶ Stratified the property and vehicle portfolio into low to high risk claims
▶ Root cause identification of risky property, vehicle insurance claims
▶Machine learning model to predict probability of getting high risk claim
Reduction in risk by focusing on low-risk
enrollments
Annual claims losses saved through proactive identification of
high claims loss pockets
Reduction in claims ending up
in litigation
Unsupervised and Supervised Machine Learning
70% $25M 30%
Case Study 3: Leading Insurer – Contact Centre Automation
Self ServiceAutomation
Agent Self Service
Customer Self Service
Plug and Play
Robotic Automation
No change to systems and processes
Integrated Digital Platforms
Agile Transformation
25%
TCO Reduction
2X Faster
Customer Service
25%
Digital Self Service
Improved
CSAT
Zero
Errors
Contact Center Operations: From 8 Applications, 55 Fields, 15 Minutes Per call
TO 1 Screen, 5 fields, 8 minutes per call
Modernization
Process Automation
Case Study 4: Virtual Insurance Agent leveraging Amazon Alexa @ Leading Insurer
John: Hey Alexa, please check the status of my claim with ABC Insurance.Alexa: Sure John. Please tell me your claim number……Alexa to ABC Insurance Bot: What is the status of my Claim No: 73600530?ABC Insurance Chatbot: The claim no: 73600530 for Mr. John has been approved and payment will be effected on May 20th.…
Alexa: John, the claim has been approved and the payment will arrive by 20th
May.
BUSINESS SCENARIO
The ultimate frontier of customer centricity is the ability to connect with
your Insurance company as you would with a friend – i.e. “talk to your
Insurer,” without the hold time and tedium of dialing a call center.
Alexa – Voice based status updates on policy and claims
Facebook Messenger – Policy endorsements directly from an SM
platform
Seamless Experience Hassle-free & quick Anytime response
OBJECTIVE AND BENEFITS
AI Chatbot
Thank You