Digital transformation in the ad blocking era
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Transcript of Digital transformation in the ad blocking era
![Page 1: Digital transformation in the ad blocking era](https://reader036.fdocuments.in/reader036/viewer/2022062412/58f9c08b760da32f4b8b538d/html5/thumbnails/1.jpg)
MORE SAND
DIGITAL TRANSFORMATIONIN THE AD-BLOCKING ERA
Harry Kontonikas – Martech 2017
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THE KEY FORCESDRIVING THE EVOLUTION
OF MARKETINGGardner’s Hype Cycle of Digital Marketing & Advertising 2016
CONVERGENCE OF MARTECH & ADTECH
EVENT-TRIGGERED & REAL-TIME TECHNIQUES
PERSONALIZATION
USE OF CONTEXTUAL CLUES
data-driven strategies & tacticsmobile marketing & predictive analytics
one-to-one marketing
proximity marketing, IoT and wearables
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HOT TECH TRENDS FOR MARKETERSEconomist Intelligence Unit Survey 2016
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HOT TECH TRENDS FOR MARKETERSEconomist Intelligence Unit Survey 2016
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HOT TECH TRENDS FOR MARKETERSEconomist Intelligence Unit Survey 2016
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ULTIMATE OBJECTIVE
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BUTHOW ?
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SAME OLD PROBLEMS
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WHAT VS WHY
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ATTENTION SPAN HAS NOT CHANGED
EXPOSURE TO ADS HAS
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EXPOSURE MULTIPLIE
D
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MANAGE
REACH?
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RELEVANCE
INFLUENCE
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RELEVANCE
INFLUENCE
CONTENT MARKETING
PROXIMITY MARKETING
INFLUENCE MARKETING
SOCIAL ADVOCACY
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RELEVANCE
INFLUENCE
CONTENT MARKETING
PROXIMITY MARKETING
INFLUENCE MARKETING
SOCIAL ADVOCACY
ANALYTICS
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MARTECH IS A WAVE COMING
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RIDE OR HIDE
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THANK YOU
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