Digital Transformation in Media
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Transcript of Digital Transformation in Media
M A S T E R I N G
D i g i t a l
Transformation
I N M E D I A
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who Are You?
Sold in 40 countries!
Expect a smack in the face…Digital Disruption is real
What is your
What do These 4 have in common?
You have a C H O I C E
Disruption
Modeling
Transformation
You have a C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction
1995+MusicPhotographyVideo Rental…
2005+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2025All Safe havens will be subject to digital disruption…
WAVES OF Disruption
What can we learn?
What can we learn?
Digital Disruption is a story of…
%
This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
This IS our storyYOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMBut your
app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a week
NEW
The Tipping Point
YOU THEM
The Digital Office is TransversalSa
les
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
DIG
ITA
L LA
B
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
DIGITAL OFFICE
THE IMPACT OF D I G I T A L
Slicing the Elephant
creates Insight
@jcaudron
THE MODEL
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF CHANGE
New experts and our peers decide what matters
People participate,
share and co-create
their future
Technology becomes part of
everything we do
The relationship with the market
changes
New experiences in product, service & packaging
The position in the value chain changes
Mobile gives access to everything,
everywhere, every time
versus
Retail
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Food
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Banking
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Health
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Auto-motive
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
T H E I M PA C T O F D I G I T A L
ON MEDIA
The relationship is changing between the organization and the outside world.
The Glass House
The relationship is changing between the organization and the outside world.
The Glass House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency
The evolution of unbundling and how this changes your products, services and go-to-market.
The Package
The evolution of unbundling and how this changes your products, services and go-to-market.
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
The position in the value chain is challenged. You can bypass, or be bypassed.
The Frog
The Frog Bypassing Virtualization Fragmentation of touchpoints
Opinion making is challenged. New players can dominate the attention of people.
The Gatekeeper
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Primary location and place of consumption are changing. There is a need to merge offline and online
The Traveller
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
US consumers now spend more time in apps than watching TV
Consumers are uniting. The power of the crowd can be good or bad for your organization.
The Participant
The Participant Community Power of the crowd Sharing economyCollaboration
Watching 40 Years Of Video Per Day
Technology keeps progressing. We are only at the beginning of the digital revolution.
The Cyborg
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring
Are you
Scared or
Inspired?
@jcaudron
Don’t worry, we’ve got a PLAN
@jcaudron
Digital Transformation is a complex and never-ending
journey
@jcaudron
YOU NEED TO Scan YOUR
ENVIRONMENT @jcaudron
DETERMINE THE IMPACT
@jcaudron
CREATE A North Star VISION
@jcaudron
DEFINE A Transformation STRATEGY
@jcaudron
DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
@jcaudron
KNOW
YOUR
AUDIENCE@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
UNDERSTAND
TRANSFORMATION
@jcaudron
@jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION
ORGANIZATION
CUSTOMER RELATIONS
PRODUCTBUSINESS MODELS
DIGITIZATION Everything you do in your channel
TRANSFORMATION Existing product - old business models Old products - new business models New products - new business models
BUILD a new ORGANIZATION
@jcaudron
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron
The BusinessDigital (at the
sideline)
The Business
Digital (at the sideline)
From ... ... to@jcaudron
The BusinessDigital (at the
sideline)
Digital in the coreThe Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ... ... to@jcaudron
From an outdated M OTHER SHIP
@jcaudron
From an outdated M o t h e r s h i pTO A modern
F L E E T@jcaudron
Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE
YOU NEED DIGITAL Leadership
@jcaudron
The Digital Office is TransversalSa
les
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
DIG
ITA
L LA
B
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
DIGITAL OFFICE
@jcaudron
TO PULL THIS OFF YOU WILL NEED…
@jcaudron
M I N D S E T@jcaudron
M E A N S@jcaudron
M A N D AT E@jcaudron
Digital Transformation is a complex and never-ending
journey
@jcaudron
TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
@jcaudron
Thank You!
DOWNLOAD THE SLIDES www.speakersbase.com/JO