Cultural Services Digital Team Proposal

November 18, 2015Creator: Leona Davis-Brown

OverviewOur mission is to provide public access to information that helps build pride in Albuquerque and drives up the local economy. We will promote all regular occurrences and special events on the various social profiles as well as build lasting relationships with local business and influencers.

ABQtodo is an arts and culture event site that strives to post every event in the city relating to art, culture, sports, and entertainment. This proposal will outline the structure of each role needed to continue to run and expand the reach of ABQtodo and CSD social media platforms.

Cultural Services Social Media Management

ABQtodo’s ContributionWebsite● Provides event

information and works as a guide to cultural centers w/in the city

● Promotes a positive digital community dialogue for engagement with the public

● Potential to stand as the “go-to” site for all things Albuquerque through social media post, 3rd-party cross-promotions and popular blog entries

Social MediaBrand recognition to gain a loyal following

First line of engagement to gain public attention

Real-time coverage of participation in local events

Giveaways, Contests, Sweepstakes and Quizzes for an interactive experience

Connect with influencers for larger audience reach

Blog● Profiles artists,

restaurants, authors and other local venues & talent

● Offers a forum for communication through news, reviews, previews, and interest articles

● Increases local awareness for higher participation of city events

Proposal objective:Continue the great work produced by ABQtodo by utilizing and merging the roles of current CSD staff members.

Implementing innovative promotional ideas that will enhance audience engagement.

Partner with businesses to incorporate a community-based website that improves local economic value.

CSD Digital Team

Digital Promotions Manager

Business Development Manager

Content Development Intern

Social Media Intern

Digital Team Roles

Leona Davis-Brown Digital Promotions

ManagerHandles online promotions for ABQtodo and CSD venues. Manages ABQtodo.com content distribution. Resolves website issues and blogs for city/CSD events.

TBD Business Development

ManagerBuilds and sustains networking and outreach opportunities. Develop proposals/presentations for potential funders. Project management lead on current initiatives.

TBDSocial Media Intern

Day-to-day and event posts for ABQtodo. Image/content curation or creation. Digital customer service representative and strategic planner for online promotions. 2KASA guest commentator.

TBDContent Development

InternCity/CSD events blogger. Handles daily data import. Day-to-day and event posts for ABQtodo.com. 2KASA guest commentator. Key contributor on creative engagement for online promotions.

Digital Promotions ManagerCSD Social MediaStrategic planning and execution of all social media publications. Implementation of online engagement tactics. Research and application of all relevant online distribution channels.

Other duties:Regularly meets with department leads to

maintain a consistent theme on individual social profiles

Survey analysis, demographic overview and online metrics monitoring for target audience evaluation

ABQtodoData import management, website management, blog development, social media publishing, analytic summaries and budget review.

Other duties:Brand ManagementLead and oversee ABQtodo staffEstablish and retain business relationships

Attend city/special events, alternate representative on 2KASA

Business Development ManagerBusiness DevelopmentLead funding outreach

opportunities

Build stronger connections with current ABQtodo budget supporters

Thought-leader in establishing creative marketing concepts to reach a larger online audience

In-person promotion of ABQtodo and CSD venues for maximum support and publicity

Relationship BuildingNetwork and outreach for sustained

communications on all CSD/ABQtodo projects and programs

Partner with local organizations in need of online promotions

Search out opportunities that would benefit ABQtodo and CSD venues

Establish a roster of influential connections to help with brand management

InternshipsContent Development

Primary blogger of city events

Daily data imports to ABQtodo

Social media scheduler for ABQtodo & CSD venues

2KASA guest commentator

Build audience interest through reviews and previews

Set-up meetings for business development with online connections

Social MediaDay-to-day management of

ABQtodo & CSD social media profiles

Innovative thinker in creating engaging and thought provoking content

2KASA guest commentator

Image curator/creator

Digital customer service representative

Real-time events social media publisher

Free Up Budgetary Issues with Integration

Future ideas for ABQtodo and CSD Social Media

❖ Add a Picture Gallery to the website❖ Update to a more interactive mobile application❖ Weekly spotlight blogs on ABQtodo

➢ Feature Friday Blog➢ ThrowBack Thursday Blog➢ Best Places Blog➢ Best Hidden Treasure Blog➢ Embed a “Call-to-Action” pop-up for web visitors (email capture)

■ Want to always stay connected with what’s going on in ABQ? Enter your email address now.

❖ Compile photo database of CSD venue images❖ Weekly contests, sweepstakes, quizzes or giveaways❖ Incorporate a CSD brand across all profiles (We Are ABQ)

➢ What does city culture mean to you?

CSD IncentivesThe inclusion of ABQtodo staff with regular CSD marketing initiatives will allow for a more cohesive approach in growing an online audience.

● Consolidate expertise across all platforms

● Broadening the CSD presence by adding content crucial for expansion (more blogging about the various venues)

● Implementation of stronger engagement with games & prizes

● Per the government social media summit a realistic benchmark goal for growing social media pages is 11%

ABQtodo Incentives

The merging and future plans for ABQtodo will increase visibility which will measure success.

After a SMART (Specific, Measurable, Attainable, Realistic, Timeframe) analysis a benchmark percentage will be set for growth

Identify brand management through retweets, favorites, shares and hashtag usage (#ABQtodo, #WeAreABQ, etc.)

Track email acquisition through Constant Contact

Gain a larger audience through 3rd party promotions