Digital Sunrise Introduction

© Copyright Digital Sunrise Europe

1XeeMe.com/DSEU#DSEU

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Update & Introduction



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Meeting Agenda

Quick Event Update

The Social Media Strategy (Goals, Mission, Actions, Resources...)

Next steps (What needs to be done, who is in, what can you expect...)

Next Countries

2012 / 13 Milestones



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Quick Event Update



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What happened in Brussels

June 20th Strategy Meeting – reviewing the research and formulating a raw draft of a strategy

June 21st DAA Keynote about the status of Social Media, sharing the project progress.Later on, 9 Workshops

June 22nd presentations and review from the Workshops. Mentions about the DA12social Strategy development



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Trends and monitoring



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The Social Media Strategy(from the team meeting June 20th)



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Strategic Decision Framework

Overarching Objective: Creating Jobs

Needs: Helping businesses to grow revenue

Problems: Economy constraints, investment limitations, disconnected from meta trends

Research Discovery: Most business owner not aware of social media potential, stagnating in local business, unable to invest, compete on price (lowering profitability), reduce ability to consume – economic death spiral

Solution: Finding growth opportunities that can be achieved within the constraints



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DA 12 Social Strategy

Initial Focus: Growth by ExportHelping the mid market to expand across Europe leveraging Social MediaHelping startups to gain attention across EuropeIntegrating the public sector in the very engagement

Fascino Group Guangzhou China



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Strategy

GoalMissionBenefitsProgramsResourcesReporting



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Strategy

Goal Win 5,000 businesses and startups to leverage social media for growing their business by exporting more products or services within the single digital market Europe by summer 2013.Expand the initiative to eventually grow 2 Million additional jobs by end of 2016.



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Strategy

MissionStimulate SMEs and innovative start-ups to leverage social media creating a sustainable growth, additional jobs and being able to compete in a global market. Integrate the public sector into that initiative to experience social media rather than enforcing itCollaborate with large European enterprises who have a vested interest in entering the mid market and winning them as sponsors to co-fund a pan European social media awareness initiative



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Strategy

BenefitsSponsor benefits to jointly get access and attractive reputation in the mid marketParticipating businesses receive smart support to grow into other markets and gain more revenueMacro economic benefits are more stable economies by strengthening the mid market Consumer benefits are primarily in better customer experienceEconomy benefits by keeping motivated buyer in the EU marketJob market benefits by creating more jobs to fulfill the needs of the growing businessesDSEU team benefits in incremental social media related revenue such as consulting, training, hosting, tech support, product sales etc.



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Strategy

Programs & Actions ICreating the foundation for an inspiring and engaging awareness campaignEducate approx. 100 consultants to be able to support several thousand businessesDevelop a public competition platform motivating participating businesses to compete harderExpand on the current Social Media directory and create one for European softwareCreate a program involving the public sector such as local government, chambers of commerce, Unions etc. to collaborate with us in this initiativeEstablish some benchmark data for network size, engagement levels etc.Program specifically on overcoming privacy and security issues



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Strategy

Programs & Actions IISocial Media starter pack to help small businesses get started and rapid initial business successStandardized social media training program for business leader and managers as well as team matesStandardized consulting services portfolio across Europe to be able to benchmark successes and progressCase studies for various industries how social media can make a difference



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Strategy

Resources & BudgetsMost of the resources are based on current and future supporter of the Digital Sunrise initiativeLarge corporations such as IBM, HP, Telekom…Local gov, Chambers of commerce, UnionsEU CommissionLarge platform vendors such as Facebook, Twitter, LinkedIn, and others

Our own respective businesses will need to sponsor the initial initiativeWe will need to get sponsorships ASAP

We will be able to continue regardless – our own businesses and skills will allow us to move forward what so ever



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Strategy

ReportingWe will need to conduct ongoing social media monitoring in all participating countries to watch growth opportunities, intruding foreign competition and obviously progress and success of participating businessesWe need to measure increase in mentions in foreign countries of participating businessWe need to measure customer sentiments for the participating businesses in their emerging marketsWe need to monitor new head counts engaging in social media of participating businesses We need to monitor the number of participating businesses and their level of engagement (the ultimate KPI)



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What started as a proposal for the DAAis now taking a life of its own

A pan European collaboration of independent businesses



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Next stepsWhat needs to be done

Who is inWhat can you expect



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Next Steps

Finishing the strategy documentLaunching other countriesDevelop a strategic awareness programDeveloping the corresponding programs

Sponsorship programsGetting collaboration partners i.e. Engagement programsConsulting education

Develop a more detailed task list with necessary skills and requirementsInvolving an ad agency for the campaignOffering a special program to the first 100 consultantsWinning industry sponsorsWinning 5,000 businesses to participate



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What needs to be done?

New group on Facebook for phase II

Get confirmation who is in for phase II

Knowing about skills and interests

Mapping skills with necessary tasks

Develop team leads for the various tasks

Work on the various details and programs

Get the buzz to the next level



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What can you expect?

Don’t expect anything

However - as a group and as an initiative we believe we are big enough to create some solid business

Expect people dropping off and others coming in – it will be fluent.

Experience and Reputationshould be the major driver to engage

We proactively seek funding from industry sponsors and EC but will need to support the start ourselves



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Next Countries

Spain (Josep)Sweden (Mette)

ItalyIrelandGreeceHungaryCyprus

FinlandDenmarkPortugalPolandAustria…



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Milestones Timeline

Finishing the strategy definition Aug 15Complete Sponsorship program Sept 1Programs draft by Sept 15Comments and details by Oct 15First sponsors by Dec 1Social Business Index Beta by Dec 1

Awareness campaign start January 1

First 100 business applicants by Sept 30500 businesses By Dec 312,000 businesses by April 15,000 businesses by June 1



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Summary

Growing consulting expertise in Europe

Encouraging businesses to join

Building a business competition platform

Identifying enterprise level sponsors

Going for a massive awareness campaign

Integrating the public sector in the initiative

Ensuring that all participating parties also have a business benefit



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Now what?

If you are IN, please join the new FB group “Digital Sunrise Europe Team”

Please review the two surveys in the group and share where you see your skills match best and where you see a potential contribution.

Presentation is on SlideSharehttp://www.slideshare.net/digitalsunrise

http://www.slideshare.net/digitalsunrise

http://www.slideshare.net/digitalsunrise



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Thank You

+1 (650) 384-0057+49 (30) 2023-8748

Digital Sunrise Europe

@DigiSunrise #DSEU

xeeme.com.DSEU

http://xeeme.com.dseu/



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About

Digital Sunrise Europe – Independent Pan European Social Media Initiative

More info on http://xeeme.com/DSEU or +49 (30) 20238748

© 2012 DSEU Group . All rights reserved.

Digital Sunrise Introduction

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