Digital Strategy for Microsoft
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Digital Strategy By Hao Wei ADV 892
Transcript of Digital Strategy for Microsoft
Digital StrategyBy Hao Wei
ADV 892
THE LARGEST SOFTWARE COMPANY IN THE WORLD
OPPORTUNITIES AND ALSO CHALLENGES
TARGET AUDIENCE
• Young Adults: age 18-34, 40% earn over 75K per year.
KEY PERFORMANCE INDICATORS
Social Media
Click Through Online Sale
BIG IDEA: TRY YOUR OWN SUCCESS
• Yes, PC is classical, and Office is everywhere.
• Uniqueness: Windows Phone v. iPhoneSurface Pro v. Android tablet and iPad
• Emphasize INDIVIDUALITY
TOOLS & TACTICS
• YouTube promotionWelcome pageBefore watching other videos
TOOLS & TACTICS
• Social media
• Paid online ads
1. an official page of the campaign on Facebook
2. Interactive social campaign3. Hashtags campaign
BUDGET PLAN
• Budget for digital agency
BUDGET PLAN
• Budget for YouTube
• Total Budget: $1,068,000
