Digital strategy and IPR questions
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Transcript of Digital strategy and IPR questions
INFLUENCE OF INTELLECTUAL PROPERTY
ON DIGITAL STRATEGYJacquesFolonwww.folon.com
PartnerEdgeConsulting
MaîtredeconférencesUniversitédeLiègeChargédecoursICHECBrusselsProfesseurinvité
UniversitédeLorraineESCRennes
Some IPR Criticisms
3http://pyersedandridge.com/wp-content/uploads/2013/06/website-home-page-critique-550x322.jpg
80% of the French Internet Users do consider that Pyracy is not
theft
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COPYRIGHT LENGHT INCREASES
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IPR is outdatedBeaumarchais created
the first copyright society in 1777
FRANCE IS THE
« DROIT D’AUTEUR» COUNTRY
IS IPR a property like any other one?
• No, it is limited in time
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• No, it creates a temporary monopoly position
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IS IPR a property like any other one?
IPR limits research
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IPR limits art
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ILLEGAL ARTWORK
What is the purpose of IPR?
• It allows the possibility for an author to live
• It gives various type of protection
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Février 2008
IDEAS
Ideas are not protected works. They are not
subject to property and are free as far as they are not proposed in an
external way (CA Paris 12 sept
1989)
IPR
• Inventions – Patents – GMO – IT Chips
• Signs – Trade mark – Names – Geographical protection
• Esthetical objects & design – Design
• Copyright, droit d’auteur & neighboring rights
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« Droit d’auteur »
Original • « shows the personality of the author » • Plagiarism is not original
Concretization • Ideas are not protected • A minimum of concretization is enough
• two criteria needed
Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
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Questions to raise before using protected works
• Are these protected works? • Are we authorized to use them? • Do we have a written agreement?
=> what are the basic principles?
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Basic principles
•Exclusive right •70 Years after author’s death •Preliminary authorization • transfer of rights • forbidden by law !!
Crédit image: http://www.tetedequenelle.fr/2010/03/droit-dauteur-mal-tourne/
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Categories
« Droit d’auteur » « copyright system » creative commons assignment of rights Public domain
What is protected ?
TextConferences
theatrechoreography
circusmovie
paintingsmusicphotomaps
architecturesoftwaredesignfashion
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Membership of collective societies • SACD - SACEM - SAIF • SGAE - GEMA…
Authors assign their rights to • Publishers (books, press, etc.) • Producteurs (musique, cinéma)
Author’s keep some rights • Reproduction (xerox copy) • Representation
Contract
Trough mandate
they keep moral right
Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
Various assignments or representation
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Protection of the work
•Official declaration in the copyright system
•Nothing for « droit d’auteur »
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The Author Copyright system the producer
Droit d’auteur: the individual
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• The author has the exclusive right – to make a copy or accept reproduction – communication to the public – translation – adaptation – sales
• Duration in EU: 70 years after the author’s death
Crédit image: http://www.rtbf.be/culture/wp-content/uploads/2010/11/AFPgoncourt1.jpg
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Patrimonial rights Patrimonial rights could be assigned to a third party trout a contract, against payment or for free
reproduction
adaptation communication to the public
translation representation
Crédit image: http://www.moneyandfinanceblog.com/wp-content/uploads/2010/07/Money-transfer-sending-money.jpg
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reproduction right
•A copy of the work •Xerox copy •3D printing •Recording •copy of a film •etc.
• IFFRO and copy
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Contracts the author is the weak partystrict interpretationassignment of right clause
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The fact that one buys an object does not means that he/she automatically owns the copyrights
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Copyright protection does not vary following
•the nature of the work (music, sculpture, etc.)
•its form (digital, 3D or 2D, etc.) •Its beauty or its price
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Moral rightOnly in some countries end of the work could not be seazed Paternity respect destruction honor & reputation
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Exceptions
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Quotations legal licences reprography family news communication as minor element fair use public domain
Triple test
• Exceptions may apply: – only for limited cases – if they do not limit exploitation – if not against rightsowners
FAIR USE
– the usage of the work may be accepted depending on • the usage (education • the type of work • size and quantities of use • consequences on the market share
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PUBLIC DOMAIN
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Neighboring rights
categories that help the author or created specific rights
!performing artists !producers !broadcasters !database producers
!duration 70 years
Various type of remuneration • Proportionnal • Assignment of rights • Collective organisations • individual negociations • Employee • Legal licence
Which authorization for internet use?
• Reproduction rights
• Communication to the public • ! each use s/b authorized
• Do not forget moral right
• assignment of right s/b in writing
To whom may we ask the authorization?
• Author • Performing artists • Neighboring rights • Broadcasters • Rightsowners
• Collective organizations may help
Collective organizations
• Contracts with rights owners • Reciprocal agreements • Contracts with users
– internet – TV
• Documentation • Distribution
Assignment of rights (Droit d’auteur)
• in writing • Strict interpretation • S/B precise
– which right – remuneration – how long – for which territory
• Difference with the copyright system
Sub contractors (droit d’auteur)
• in writing • Strict interpretation • S:B precise
– which right – remuneration – how long – for which territory
• Difference with the copyright system
What if no assignment?
• The author keeps his rights • Negociation at the end of the contract • legal action from the author possible
What is not protected ?
• laws • political speeches (with exceptions) • some public documents
IPR and ICT
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Open source software
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Other licences
«What»
Noauthoriza.onneededasfarasyourespectthelicence
Acontractisneededforanaddi.onaluse(commercialbyinstance)
Example Creative Commons
4 criteria 6 liences
« free » licences
• origin; open source world • « copyleft »
• Philosophy : positive exploitation in order to authorize copy, distribution, re-use, modification, in order to increase share, creation and the creation of common goods
What is new
• individual rights management • Preliminary authorization • usage pre-defined
the most popular is CC invented by Lawrence Lessig philosophy oh the library of Alexandria Free as a free speech not as a free
beer
• 4 criteria : – atribute)
– no derivative
– Share-alike
– Non commercial (nc)
• Six licences : – By
– By-nd
– By-nc-nd
– By-nc
– By-nc-sa
– By-sa
• The licence follow the work
Now you know how to handle droit d’auteur, copyright &
neighboring rights
don’t forget it !
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TRADEMARKS
An image, a graphic design
a word, an image
useful to recognize products
forbid confusion with other products
Duration 10 years renewable
by country and for EU
CONDITIONSnot forbid by law
no confusion
new means nothing similar already protected
DISTINCTIVE <> GENERIC, USUAL OU DESCRIPTIVE
Third party could refuse (ex:Apple)
http://www.tuxboard.com/classement-des-marques-les-plus-puissantes-2013/
Trademarks, domain names & user names in social media
200 millions domain names 2 billions user names google search identifies user names
crédit image: http://www.them.pro/files/images/domain-names-extensions.jpg
No coordination =
CONFLIT source FREDERIC BOURGUET
http://www.slideshare.net/search/slideshow?searchfrom=header&q=noms+de+domaine
trademarks usernames
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Some conflicts
• pre-existing trademark (Milka)
• idem but reasons (armani)
• trademark created after a domain name
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Usernameseasy to obtain
no control
used by search engines
crédit image: http://www.saadkamal.com/social-media/change-facebook-username/
Trademark is important
• important since the beginning !
• Part of the e-reputation
• Allows to refuse other trademarks requests
• need to follow what happens on line
Design & models
Protects appearance if
it is new it is specific Duration 25 years
http://lyc-stpaulnotredame-72.ac-nantes.fr/IMG/jpg/Philippe_Starck_1949-_-_Presse-Agrume_1_.jpg
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRLU6-6-PHFcb9sXL9Vmx10ANW5L_gBg2a6RL2f79VbD5dxkQFlMg
Patents
Promotes research by giving during a limited time (20 years) a monopoly to a person or a company who invent a product a process that is new
In order to receive a patent 4 conditions :
– new technical effect
– industrial consequences
–new (unknow by the public) –Innovative (as expert decide)
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Why did Google bought Motorola ?
Right on his/her image
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Basic principles
• International treaties • privacy means also right to his image • principally no need for a damage • Preliminary authorization needed • duration 20 years after the individual’s death
How ?Prior authorization requested Exceptions: – person with a public status - even temporary (only during
public life) – consent for a shooting does not mean consent for usage the person needs be identified (>< crowd)
Remember authorization is also needed for
• Artwork • Buildings and monument (Eiffel tower) • Houses
• trademarks
• design • For pictures two authorizations needed
– photographer – subject (individual or not)
• discussion for journalists: right of information >< right of image
Internet: digital far west ?
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First court case
Legal questions on Internet ?
OPTE Project Map of the Internet – CC-BY
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•Peer to peer •drugs •counterfeits products •Diffamation
Virtual world– real world National law - internet
INTERNET LAW ?
•There is no internet law •digital is not different •new usages & international level •Digital influence the legal framework
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Digitalinfluence
82Source: http://www.slideshare.net/calimaq/ecriture-web-et-dimension-juridique
•Cut & paste •multimedia (voice, music, video, ) •co-working •immediate publication •re-use, re-create, re-publish •a work has an independent life
We are in a cut & paste civilisation
Will Lion. Copy Culture. CC-BY-NC-NC
Each use of a digital work implies a copy
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Big change
•Collaborative creation •Collective intelligence •Use of hyperlinks
Digital and the law
Laws do exist but are not respected New problems that are not covered by existing laws Who is responsible? (creator, hosted, telecom operator,…) Applicable law ?
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Google Book Search
•US law vs. French law • French stops Google •Finally agreements
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• more & more influence of the terms & conditions
Applicable law is a complex matter
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Did you read them ?
89http://static.freepik.com/free-photo/psd-social-icon-social-media-social-media-icons_29-30000199.jpg
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Is it legal ???
Is a tweet a protected work?
some examples
3D Printers
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Myth of 30 seconds
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Another myth
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How to suppress copyrights
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It’s quite confusing
• wording not really understood (copyright, free, free for use,…)
• many new laws and regulations
• and everything could be copied in one clic
Where is the limit?
• What happens after your death?
"emails
"social media ?
"virtual goods
"e-reputation
CC-BY-NC-ND Henning
99Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
Where is the limit ?
100Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
Theft in videogames ?
WHERE IS THE LIMIT?
ARE AVATARS BECOMING LEGAL ENTITIES ?
Sur Second Life
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CURATION : ILLEGAL ?
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http://www.scoop.it/t/any-need-for-reinventing-copyright-droit-d-auteur-intellectual-property-news
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AUTHOR ?
A few lines
Photo Share… legally?
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Jacques Folon [email protected]
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Q & A
Crédit image: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/