Digital Startup (Seminar JBC 2013)
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Transcript of Digital Startup (Seminar JBC 2013)
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DIGITAL STARTUP
Gentra Aditya Putra
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INTRODUCTION
Gentra Aditya Putra
Co-Founder of Vocalita
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Digital Music World
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AN IDEA STARTEDFROM USUAL FACEBOOK CHAT
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First AppearanceBANDUNG TECHNO PARK
May 30th 2012
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Finalis Rock Star Developer 2013
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Pusat Kreatif ParekrafInkubasi
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Juara 2 (Merit) INAICTA 2013Digital Interactive Media (Perguruan Tinggi)
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Social Music Discovery
Discovering new music... The social way!
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Status Update
Music Identification
Comment & Like
Mention
Hashtag
Facebook & Twitter sharing
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Coming soon on the webstore.vocalita.com
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WHAT IS STARTUP?
A startup is a human institution designed to create a new product or service under
conditions of extreme uncertainty
Eric Ries
Startup is a company, a partnership or temporary organization designed to search for
a repeatable and scalable business model.
Wikipedia
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TECH/DIGITAL STARTUP (PAST)
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THE PEOPLE
Mark Zuckerberg$19 billion
Larry Page$24.9 billion
Jeff Bezos$27.2 billion
Larry Ellison$41 billion
Bill Gates$72 billion
You??
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What about
Indonesia?
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Funded est. around $100 millions by GDP Ventures
Andrew DarwisFounder & CTO Kaskus
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LIFE IS NOT A FAIRY TALE
It’s not like in the movie
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90% ofTech StartupsFAIL
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WHY?
Too product-centric
Unfitted Problem-Solution
Unfitted Product-Market
Bad Scaling
Etc.
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LEAN STARTUP
Build Fast. Fail Fast. Learn Fast.
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THE PRINCIPLES
1. Entrepreneurs Are Everywhere
2. Entrepreneurship Is Management
3. Validated Learning
4. Innovation Accounting
5. Build – Measure – Learn
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“Successful startup is not necessarily starting with a better initial plan (Plan A), but finding a plan that works before running out of resources.”
- Paul Graham (Founder Y Combinator)
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Started as a Location-based social network called ‘Burbn’
‘Burbn’ didn’t work out well
Kevin Systrom (CEO) saw that photo-sharing is the most used feature
Pivot: Cut all features except Photo-sharing
Instagram was born
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SPLIT TESTING
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VALIDATION BOARD
Make faster decisions
Improve team accountability
Build better products
“The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.”
Eric Ries, Author of The Lean Startup
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HOW TO TEST?
1. Exploration -> reproduce problem
2. Pitch -> collect currency
3. Concierge -> deliver customer expectation
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Find a
Business Modelthat works!
RememberTHE MAIN PURPOSE
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Apple iPod / iTunes Business Model
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FUNDING?
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LEARN MORE