DEMOGRAPHICS VS PEOPLE REGISTERED WITH ONLINE OR

OFFLINE SOURCES

VS INTENT

PEOPLE WHO ARE ACTIVELY SEARCHING FOR A PRODUCT OR SERVICE

AWARENESS

OPINION

CONSIDERATION

PREFERENCE

PURCHASE

INTEREST FUELLED RECALL

INTEREST FUELLED

AFFINITY

AFFINITY REFLECTING IN

INTENT FULFILLMENT

USER JOURNEY FROM NTH TO ZEROTH MOMENT OF TRUTH

ONCE A FAN, ALWAYS A FAN

ESPN LEADS THE WAY IN CELEBRATING

THE FAN’S PASSION FOR THE GAME

WORLDS LEADING

MEDIA BRAND $16.2 BILLION WITH A BRAND VALUE OF

TO SERVE SPORTS FANS WHEREVER SPORTS IS WATCHED,

LISTENED TO, DISCUSSED, DEBATED, READ ABOUT OR PLAYED

.com

24X7 365 DAYS

TELEVISION GIVES YOU REACH

DIGITAL OFFERS YOU REACH & AN OPPORTUNITY TO BUILD

AFFINITY

ESPN INTERNATIONAL IS THE WORLDWIDE LEADER IN SPORTS.

ONLINE SPORTS NETWORK IN THE WORLD

#1

EVERY MINUTE

ESPN REACHES SPORTS FANS ON OVER 200 COUNTRIES

ACROSS ALL 7 CONTINENTS IN 5 LANGUAGES

PEOPLE ARE CONSUMING ESPN MEDIA WORLDWIDE

2.2M

AN UNPRECEDENTED PORTFOLIO OF SPORTS RIGHT

CONTAINING OVER 130 LEAGUES AND SPORTS

130+

UNMATCHED PRODUCTION EXPERTISE

STATE OF THE ART SETS AND EQUIPMENT

ABIITY TO LIAISE ACROSS TEAMS TO CREATE UNIQUE

SHOW STYLES AND SETS

ABILTY TO PROVIDE EDITORIAL DIRECTION AND

MENTORSHIP TO LOCAL HOSTS

PRODUCERS WITH OVER 50 YEARS OF COMBINED

EXPERIENCE AND EXPERTISE

SHOW ELEMENTS AND STYLE OF PROGRAMMING

SUPERIOR PRODUCTION

WITH OVER 35 YEARS OF EXPERIENCE IN SPORTS, ESPN’S EXPERTISE IN BROADCASTING AND PRODUCTION IS UNPARALLELED.

AUTHORITY ON SPORTS

ESPN IS DEDICATED TO SPORT AND TO PROVIDING FANS TRUSTED, AUTHENTIC AND ENTERTAINING SPORTS CONTENT

DAILY SPORTS COVERAGE

FROM THE BEST PLAYERS TO THE BIG EVENTS TO ALL THE BREAKING NEWS, ESPN DELIVERS A SURROUND COVERAGE OF THE SPORTS WORLD DAILY.

SPORTS COVERAGE

TENNIS RACING OLYMPICS

ENDURANCE NFL NBA

…and counting…

MARQUEE EVENTS CHOOSE ESPN’S WORLD CLASS COVERAGE

CONNECT WITH AN ENGAGING AUDIENCE

PREMIUM CONTENT ON ESPN

SOCIAL ECONOMIC

CLASS A+ | A | B

DOMINANT AGE GROUP

24 - 45

SEC

A-B

DOMINANT

AGE GROUP

18-45

PREMIUM

CONTENT ON

ESPN

OWN THE FAN