Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ......

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Digital (Social) Influencers

Transcript of Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ......

Page 1: Digital (Social) Influencers · Digital (Social) Influencers. INFLUENCIADOR DIGITAL (SOCIAL) : ... ENGAGE IN A HEALTHY If you compete with them, engage in a healthy debate but ...

Digital (Social) Influencers

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INFLUENCIADOR DIGITAL (SOCIAL) :

É ALGUÉM QUE TEM A CAPACIDADE DE

INFLUENCIAR E AMPLIFICAR CONTEÚDOS NA SUA

ESFERA SOCIAL.

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TIPOS DE INFLUENCIADORES DIGITAIS

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FACEBOOK

ORGANIC REACH2007 -2013

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QUAL O SEU PAPEL?

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CONTÉUDO NATIVO

PUBLICIDADE

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RELAÇÃOALCANCE

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FAKE

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CASE STUDY

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OBJETIVOEnvolver 2 youtubers com a viagem de finalistas mais épica de sempre SumolSnowtrip

DESAFIO:Criar conteúdos nativos e orgânicos sobre o antes, durante e depois

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638k Views Orgânicos

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DADOS TOTAIS:

ALCANCE:1,6M

REAÇÕES:238K

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RELEVANTE PARA O TARGET?

FAZ FIT COM A MARCA?

QUALIDADE DO CONTEÚDO

FILTRAR POR LOCALIZAÇÃO, ALCANCE E ENGAGEMENT.

QUAIS AS REDES SOCIAIS QUE QUEREMOS IMPACTAR

CRIAR BASE DE DADOS DE INFLUENCIADORES

CRIAR RELAÇÃO AO LONGO DO TEMPO


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