In The Age Of Consumer Empowerment

MIEL VAN OPSTAL | APR. 14, 2015 DIGITAL SOCIAL COMMERCE FORECAST

To date, NASA has documented roughly 1,800 "spinoff" technologies. Here's a short listof things they’ve invented.

“Interesting content is a top 3 reason people follow brands on social media.”

Content+

Interesting content should bea top 3 reason people want tosubscribe to your newsletteror join your community.

COLLECT DATA. MEASURE EVERYTHING.ANALYZE.

SPEND. MONEY.

WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW?

A FACEBOOK PAGE WITH 400,000+ LIKES

IS WORTH LESS THAN A(N E-MAIL) LIST OF

15,000 VERIFIED & COMMITTED PROFILES.

Generations X, Y and Z

SPECIAL MIX TAPE FOR A VERY VERY VERY SPECIAL GIRL

Source: http://www.gauc.be/news/detail/cross-device-tracking-with-a-user-id

Source: socialmarketingwriting

92.6% makes purchasing decisions based on visuals

We remember 20% of what we read, but 83% of what we see

Source: http://kwikturnmedia.com/2013/07/25/why--byourusiness-needs-to-hire-a-social-object-content-creator/#.UhNw25K1HfI

Trends: 1-on-1 instant messaging + the visual web

SOCIAL MEDIA IS THE

BETWEEN ZMOT & UMOT

The future of apps is in the communication dialog field on the locked screen window. That’s how little time you get.

SOCIAL MEDIA IS THE

IN A DIGITAL ECOSYSTEM

Source: Lee Odden

Source: GetVerde

the buyer process is changing faster than organizations are responding to it.

(Source)

Attract Convert Deliver Upsell ReferralEngage Nurture

Shift in consumer behavior

Problem? Options? Evaluate Choose/Buy Experience Complete Recommend

Attract Convert Deliver Upsell ReferralEngage Nurture

Shift in consumer behavior

Problem? Options? Evaluate Choose/Buy Experience Complete Recommend

“The Future Smart Home: Each household will contain 500 smart devices by 2022”- Gartner (09/2014)

B2B buyers complete up to 90% of the buying process before they contact a potential supplier.

On average, decision makers consume five pieces of content before being ready to speak to a sales rep.

The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.

Aberdeen Group

The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages.

Aberdeen Group

It can happen any moment.Be prepared.

If you always do what you’ve always done,

you will always get what you’ve always gotten.

linkedin.com/in/mielvo

@coolz0r

Much Obliged!