Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference...
Transcript of Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference...
Stefanos KiposisLG Electronics Hellas S.A
Digital Signage Store Transformation
The Future of Retail is Personal
Showrooming
Analytics Sensory technology
e-Commerce In-store experience
Interactivity
“The way we shop is changing fast as lines blur between offline and online”
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Market Trends in Retail Vertical
Source: Studies by Markets and Markets, IDC Forecasts
Emerging tech (AR, Voice, IoT, 3D Print, etc.)
0 5 10 15 20 25
Buy Online Pickup In-store (BOPI)
Would you find an in-store visit more exciting if the retailer used technology?
Millennials
Generation X
Boomer
Millennials
Generation X
Boomer
0 15 30 45 60%
0 15 30 45 60%
13%
30%
47%
23%
38%
51%
Number of predictionsRetail predictions for 2018
Improved in-store experiences
Personalization & CRM
Brick and mortar evolution
E-commerce, Mobile POS & Payment options
Faster product development & Fulfillment
AI, ML & Big data
Omni-channel usage & experiences
Ethical shopping (environment & supply chain issues)
New consumer groups, kinds of shopping
Evolution & Influence of Amazon
Security & Data governance
Job losses & changes
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Digital Signage Trends in Retail Vertical
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Customer Journey in Retail Space
Efficiency
Savings
Engagement
Shows location of a product in the store and best route to get there
In-store maps (digital signage)
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Customer Journey in Retail Space
Efficiency
Savings
Engagement
Helps locate items on a consumer's shopping list in the store
In-store guidance (AR)
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Shows location of a product in the store and best route to get there
In-store maps (digital signage)
Customer Journey in Retail Space
Efficiency
Savings
Engagement
Provides estimated wait time for each checkout line
Checkout optimization
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Helps locate items on a consumer's shopping list in the store
In-store guidance (AR)
Shows location of a product in the store and best route to get there
In-store maps (digital signage)
Customer Journey in Retail Space
Efficiency
Savings
Engagement
Display offers on digital signage tailored to a consumer’s interest and preferences.
Targeted offers (digital signage)
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Provides estimated wait time for each checkout line
Checkout optimization
Helps locate items on a consumer's shopping list in the store
In-store guidance (AR)
Shows location of a product in the store and best route to get there
In-store maps (digital signage)
Customer Journey in Retail Space
Efficiency
Savings
Engagement
Display special promotions available to everyone in the store
In-store offers (digital signage)
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Shows customized in-store offers available for product being scanned
Special offers (AR)
Display offers on digital signage tailored to a consumer’s interest and preferences.
Targeted offers (digital signage)
Provides estimated wait time for each checkout line
Checkout optimization
Helps locate items on a consumer's shopping list in the store
In-store guidance (AR)
Shows location of a product in the store and best route to get there
In-store maps (digital signage)
Customer Journey in Retail Space
Efficiency
Savings
Engagement
Provides reviews and other information about the products being viewed
Augmented reality reviews
Displays advertising and information about products in the store
In-store ads (digital signage)
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Recommends items to complement product being scanned, such as food and wine pairings
Product recommender (AR)
Display offers on digital signage tailored to a consumer’s interest and preferences.
Targeted offers (digital signage)
Provides estimated wait time for each checkout line
Checkout optimization
Helps locate items on a consumer's shopping list in the store
In-store guidance (AR)
Shows location of a product in the store and best route to get there
In-store maps (digital signage)
Display special promotions available to everyone in the store
In-store offers (digital signage)
Shows customized in-store offers available for product being scanned
Special offers (AR)
LG’s Retail Innovations
LG Value Proposition
Effective Management First Class Service
Remote Management
webOS Signage Platform
Design Consultancy
Product Superiority
IPS Technology
Dust & Humidity Resistant
Innovative display form factors
Unique Products Color Transparent LED Film
86”/88” Ultra Stretch
UHD High Brightness
OLED Signage
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Unique Products for Retail
Unique Solutions
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LG Transparent LED Film
73% transparency
Self-adhesive
Customizable size and layout
Curvature up to 1,100R concave
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LG Ultra Stretch
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88’’ & 86’’ Ultra Stretched Monitors
Resolution: 3,840 x 1,080 & 3,840 x 600
Aspect ratio: 32:9 & 58:9
Brightness: 700 cd/m2 & 500 cd/m2
LG UHD High Brightness
Window-facing & open frame
2,500 / 3,000 nit
Sunglasses viewable
Fanless design
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LG OLED Signage
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Design Consultancy for Retail
Design Consultancy
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LG Design Concept Consultancy
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Design Proposal for Shopping Mall by LG
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Design Proposal for Sportswear by LG
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Design Proposal for Cosmetics by LG
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Design Proposal for Cinema by LG
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Reference Sites with LG Monitor Signage
La Vaguada Mall in Madrid Jaguar Land Rover Worldwide
Mercedes me in China N Seoul Tower
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Reference Sites with LG Monitor Signage
River West Mall
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Intersport The Mall
Duty Free Rhodes Airport
Attica Stores
Be with us, LG Information Display
Source: LG Information Display, https://www.youtube.com/watch?v=ylstRb3cdvM
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Thank you!