Digital Signage Presentation · Presentation Rho, 23 January 2020. 1. FIERA MILANO DIGITAL SIGNAGE:...

Digital Signage

Presentation

Rho, 23 January 2020

1. FIERA MILANO DIGITAL SIGNAGE: OVERVIEW

2. PLANT SCHEDULES

Contents

Fiera Milano Digital Signage:

Overview

01

Fiera Milano is the leading trade fair operator in

Italy and one of the most important in the world: it

hosts (between its Rho and Milan exhibition

districts) more than 60 trade fairs per year while, at

the same time, being a formidable industrial policy

tool and the most important showcase for Made in

Italy.

Fiera Milano is therefore the preferred context for

B2B relations and, as such, offers an extraordinary

opportunity to come into contact with the Italian

business community.

Thanks to the specialisation of the events hosted,

Fiera Milano makes it possible to meet with a highly

profiled audience, made up of a high spending

target that includes

professionals, decision-makers, and those who

influence purchases.

01. Publishing Fiera Milano Digital Signage: Overview

The opportunities provided by the

"medium"

Fiera Milano

Within this highly profiled environment, one real

new feature takes the form of the brand new Digital

Signage systems at the Rho showgrounds.

These includes 63 digital advertising billboards - a

latest-generation LEDwall - located at the most

strategic points on the Showgrounds, on which

dynamic multimedia content is run.

This type of communication is able to involve

passers-by with a receptivity on average 2.5 times

higher than a traditional static billboard.

In fact, by their very nature, video images are more

able to capture the attention of any passer-by.


Digital Signage

in the context of Fiera Milano


The exhibition district’s figures

24%

76%

B2C

B2B

9%

91%

Italy

Abroad

TYPE OF EVENT ORIGIN OF OPERATORS

27%

COMMERCIAL


The exhibition district’s figuresBreakdown by function

21% 21% 16% 11% 4%

MARKETING TECHNICIANS EXPORT MANAGERS MANAGERS OTHER


The exhibition district's figuresBreakdown by sector

25%Furniture

23%Food / Horeca

16%Fabrics / Fashion

12%Construction

Plants

11%Household items

4%Mechanical

4%Communications

3%Tourism

1%Electronics

1%Other


Fiera Milano's LEDwall circuit

CORSO ITALIA

Ground Floor

PONTE DEI MARI

1st Floor

EAST ENTRANCEPONTE DEI MARI

1st Floor

PONTE DEI MARI

1st Floor

WEST ENTRANCE

SERVICES

CENTRE

PONTE DEI MARI

1st Floor

CORSO ITALIA

Ground Floor

SOUTH

ENTRANCE

SERVICES

CENTRE

CORSO ITALIA

Ground Floor

63LEDwalls

Plant Schedules02.

The Porta Est [East] (Underground), Porta Sud

[South], and Porta Ovest [West] entrance gates,

with their turnstiles and police control stations, are

the best areas for advertisers who want to show off

their videos and creativity to the public, who

normally spend an average of 5-7 minutes in the

area.

02. Plant Schedules

The Entrances - Gates

02. Plant Schedules

Porta Est (East Entrance)– Outdoor Wall

Type of content: static images or video

Period: trade show days

Display hours: as per event timetable

Maximum of 6 advertisers

Spots lasting 15 or 30 seconds, repeated every 3 minutes

160 guaranteed passages per day per customer

Availability: 1 LEDwall (EE001)

Full screen

Dimensions: 12000x3500 mm

Resolution: 3072x896 px

€ 4,000

Screen section

Dimensions: 6000 x 3500 mm


€ 2,100

“Gate”, “Leading”

02. Plant Schedules

Porta Sud (South Entrance) – Outdoor LED







Availability: 1 LEDwall (SE001)

Full screen



€ 5,000

“Gate”

02. Plant Schedules

Porta Ovest - West Entrance Banner







Availability: 1 LEDwall (WE)

Full screen



€ 1,800


The Services Centre is the main entrance to the

exhibition district, near the parking area most used

by visitors.

The spacious lobby houses ticket offices and

shops, and hosts events, conventions, exhibition

openings, and temporary exhibitions.

There is a constant, numerous flow of people on

event days.

02. Plant Schedules

Services Centre

02. Plant Schedules

Services Centre – Indoor Wall Banner








Full screen



€ 1,200


02. Plant Schedules

Services Centre Stairway – Led Indoor Banner

Type of content: static images




Spots lasting 15 seconds, repeated every 3 minutes



Full screen

Dimensions: 971 x 1703 mm


€ 800

This attractive walkway, under the large glass sail,

runs the entire length of the showgrounds.

From it escalators take visitors to the ground floor

of pavilions and the upper floor of two-storied

buildings.

High volumes of people use it to get to exhibitions

held on the Porta Ovest side, that occupy the entire

exhibition district, or the pavilions with access from

the Ponte dei Mari.

02. Plant Schedules

Ponte dei Mari

02. Plant Schedules

Ponte dei Mari - Double sided outdoor banner

Type of content: static images






Availability: 16 two-sided LEDwalls (MB002)

Full screen - two-sided



€ 600

02. Plant Schedules

Ponte dei Mari – LEDwall Rec. 1/3 and 9/11







Availability: 2 LEDwalls (FM003)

Full screen



€ 1,700

“Renewal”, “First”

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Digital Signage Presentation · Presentation Rho, 23 January 2020. 1. FIERA MILANO DIGITAL SIGNAGE:...

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