Digital River presentation at Alteryx event April 30, 2014
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Transcript of Digital River presentation at Alteryx event April 30, 2014
![Page 1: Digital River presentation at Alteryx event April 30, 2014](https://reader033.fdocuments.in/reader033/viewer/2022052301/54628d2eb1af9f936c8b5060/html5/thumbnails/1.jpg)
DIGITAL RIVER AND ALTERYX
Eric Lanser - Senior Manager, Analytics
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DIGITAL RIVER OVERVIEW
• Global eCommerce Solutions
• Payments Solutions
• MarketForce: Services Agency• Analytics
• Web Analytics• Business Intelligence• Marketing Analytics• Predictive Analytics
![Page 3: Digital River presentation at Alteryx event April 30, 2014](https://reader033.fdocuments.in/reader033/viewer/2022052301/54628d2eb1af9f936c8b5060/html5/thumbnails/3.jpg)
HOW WE USE ALTERYX
• Data Transformation• Reporting• Model building• Model testing• Other Analytic output (clustering, etc)
![Page 4: Digital River presentation at Alteryx event April 30, 2014](https://reader033.fdocuments.in/reader033/viewer/2022052301/54628d2eb1af9f936c8b5060/html5/thumbnails/4.jpg)
ADVANTAGES
• More Repeatable• More Self-Documenting• Easier to Modify, Troubleshoot, Maintain• Prebuilt report outputs from R• Implicit Statistical Knowledge
• Ease of execution• Built & Test many alternative models (etc.)
![Page 5: Digital River presentation at Alteryx event April 30, 2014](https://reader033.fdocuments.in/reader033/viewer/2022052301/54628d2eb1af9f936c8b5060/html5/thumbnails/5.jpg)
PROJECT, APPLICATIONS
• BI Dashboard business logic• Integrate multiple data sources and incorporate business logic and calcs
• Matching users across interactions with large data sets• Identify potential upper-funnel impact across time
• Statistical/Econometric Analytic creation• Lifetime value based on several dimensions• Revo / Scale-R Beta – 10M+rows
• Technology Partner Collaboration• Test simplified, proposed model changes in hours