Digital Rhetoric and Writing: September 4, 2014
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Transcript of Digital Rhetoric and Writing: September 4, 2014
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September 4, 2014
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Today:1)Icebreaker2)Logo Assignment3)Logo readings4)First Photoshop Activity5)Homework
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Icebreaker:
Going with today’s theme, please give your name and your favorite logo.
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Just a quick blog reminder:1)Your first reading response is due tonight. It’s over the readings from last week.2)You have one research blog post due this week, and 2 every week from here on.
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The point of rhetorical analysis
is merely to read with understanding.
(p. 320)
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The Logo Redesign:For the final submission, you should upload
a completed, colored logo with a written memo of approximately 500 words explaining your
choices. You will also submit with this project a shorter, 200 word or less, cover letter to the
team “selling” your new logo and mascot.
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…you really want to think about is why the current logo is problematic. Remember those elements of rhetorical analysis we talked about last class.So here are a few looks at the main logo, the logo in action, and some of the Redskins secondary logos.
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Logo: a distinctive symbol of a company,
object, publication, person, service or idea.
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And a reminder…
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ethos.
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pathos.
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logos.
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kairos.
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style.
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audience.
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purpose.
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context.
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metaphor.
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story.
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delivery.
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culture.
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transition. Logo readings!The 10 rules…
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1) Answer who, what and why.
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2) Identify, don’t explain.
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3) Understand limitations.
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4) Be seductive.
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5) Make mnemonic value
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6) Pose a question.
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7) Design for longevity.
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8) Make the logo the foundation of a system.
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9) Design for a variety of media.
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10) Be strong.
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Transition: Photoshop Activity
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You should have:1)A movie poster
2)Your photo
Watch my example, then try it!
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For Tuesday: Read: Wysocki (x2), Benjamin and Kress.
Remember your memes are due Tuesday!!