Digital ReputationAn introduction.

What is “digital reputation”? Why is it important?

Some key facts and figures Some examples Going viral Strategies to maintain your reputation

Plan

Write down your thoughts on what you think digital reputation is. Share with your neighbour. We will share these as a class.

What is Digital Reputation?

Cybersmart.gov.au defines digital reputation as: “…your behaviours in the online environment

and by the content that you post about yourself and others.”

This can include pages you like, pins you pin, comments on friends’ pages, and photos you upload.

Definition – Digital Reputation

On the butchers paper provided, in a group of 4, write down as many types of social media you use, and any other online interactions.

Where does yours come from

According to a CareerBuilder survey 37% of employers use social media to screen applicants

Of those, about half of employers found something in a candidate’s profile that caused them not to hire an applicant Some reasons given included:

Evidence of poor communication skills Posts dissing previous employers Racist or otherwise discriminatory posts

Why is your digital reputation important?

Something to think about

http://www.youtube.com/watch?v=8SuUghBAC7o

A man was fired from a Taco Bell in America for licking taco shells and posting on his facebook.

A woman in New Zealand was fired from her administration job after describing herself as a “very expensive paperweight”

Some Australian examples

Examples

Think about what it means to “go viral” http://www.diyphotography.net/photo-used-

5th-grade-social-experiment-goes-viral-showing-how-viral-facebook-photos-can-get/ What are some unexpected outcomes from

this experiment? Name 3 things you might consider with regard

to viral pics and videos

Going Viral

Let’s brainstorm some strategies together! Think about:

How do I find out about how I’m perceived online?

What steps could I take to limit who can view my stuff?

How do I protect my accounts? How can I create a positive digital reputation?

Strategies