Digital Relationship Therapy
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23/02/2016 @danielsytsma Digital relationship therapy
Transcript of Digital Relationship Therapy
23/02/2016 @danielsytsma
Digital relationship therapy
23/02/2016 @danielsytsma
Creative Director Achtung! & Kraftwerk
Daniël Sytsma
Agency for the digital age
Who we are
Communication agency
for branded stories
Design agency
for engaging services
40 curious minds from around the globe
The team
Clients
What digital designers can learn
from relationship counselors.
Today
Disclaimer: Not based on personal relationship experience or expertise
The old days are
over
There’s more
cheating
There’s always a younger and more attractive option
Built loyalty Personal service,
community, experience
Bought loyalty Discount, perks, rewards, product
benefits
Built loyalty Personal service,
community, experience
Bought loyalty Discount, perks, rewards, product
benefits
3 tips for a great
relationship(through better user experience)
1. Keep it fresh 2. Be thoughtful 3. Don’t be so
f*cking complicated
3 tips for a great relationship
Keep it fresh
1/3
Routine kills everything
Live reply Lost & Found
Meet & Seat
24/7 social service
#happytohelp Must see map
The social airline
70% of KLM travellers have a transfer in Amsterdam (on their way to somewhere else)
9% of them have a transfer time of more than 6 hours (boooooooooooooooring)
15 minute train ride
Airport
Amsterdam
“The Netherlands has been rated among the most unfriendliest countries
in the world for expatriates.”
Forbes Magazine
Extrinsic motivation
Badges, Competition,
Fear of failure, Money,
Airmiles, Rewards…
Intrinsic motivation
Autonomy, Belonging,
Curiosity, Love, Learning,
Mastery, Meaning…
Expats 90.000 in Amsterdam
Connection with country of origin
Language students 1.873 in Amsterdam
Practice a language with a native speaker
General 800.000 in Amsterdam
Meet someone new without leaving the city
Social match making
Languages Interests Availability
Guiseppe traveller
Joost local
3 locals
Guiseppe traveller
Joost local
A stress-less experience
Airport Security
Meeting point
Bar
Train stationAirport
Train station
Personal layover guide
Personal layover guide
Personal layover guide
Personal layover guide
All inclusive experience
Personal layover guide
Personal layover guide
Personal layover guide
Feedback
Art direction
1. Keep it fresh 2. Be thoughtful 3. Don’t be so
f*cking complicated
3 tips for a great relationship
