Digital Reading: New Partners, New Opportunities
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THE SOUND HORIZON
BOOKS 2.0: NEW PARTNERS
NEW OPPORTUNITIES
Dominic PrideE-‐Media Forum 25 January 2011
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Some of our Clients:
March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
ABOUT THE SOUND HORIZON
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Where Insight Meets
Execution
Dominic Pride: Founder / Managing Director
•Strategic Change •Innovation Management•Mobile / converged service development•Service Marketing•Partnership Development
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
TODAY’S SESSION
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Making sense of the new digital order for publishers today and tomorrow
2. The digital ecosystem
3. Your new partners
5. Your change agenda
4. New world new models
@thesoundhorizon#EMForum
1.Getting to grips with
digital reading
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1. INSIGHTS: GETTING TO GRIPS WITH DIGITAL
READING
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
READERS ARE TAKING THE TABLETS..
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2010 saw significant adoption of standalone e-readers and multifunction tablets with almost 28m (1) units shipped worldwide
IDC:
10.8M e-‐Readers Shipped in 2010
IDC:
17M Tablets Shipped in 2010
The enabled base for digital reading is already spreading beyond early adopters
(1) Source: IDC Worldwide Quarterly Media Tablet and eReader Tracker. http://ow.ly/3IIqr
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
• While 100+ tablets prepare for launch in 2011(2) including:
..AND WILL SOON BE ADDICTED
• Forester: 1/3 of U.S. consumers will own a tablet by 2015 (1)
•
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Key analyst revises “conservative” forecast upwards as tablets become “must-have” CE devices
Moto XOOM
BlackBerry PlayBook
Tablet devices represent a significant opportunity for publishers
(1)Forrester Blogs http://ow.ly/3JX12(2)BBC News - CES 2011: Tablets do battle at Las Vegas show http://ow.ly/3IIe9
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
E-BOOKS: A KEY GROWTH AREA
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Publishers are already creating new structures to exploit this expansion
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1.0
2.0
3.0
2010 2015
$2.80Bn
$0.97Bn
Global E-Book Revenues 2010-2105 ($Bn)
Source: eBook Buying Is About To Spiral Upward - Forrester Research: http://ow.ly/3IH3T
AAGR 38%
While physical retail contracts, analysts agree on upswing in revenues from digital book sales
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
SO WHY IS THE SKY FALLING?
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
DIGITAL CHALLENGES LIE AHEAD
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Perpetual, accelerating pace of innovation Competition for
audience and revenue in “reading” category.
Growth potential for reading beyond e-readers
Digital behaviours established by other services
Pricing and margin in digital environments
VCs and disruptive startups targeting
reading
Competition for authors’ content from
other media.
Disintermediation by self-publishing platforms
Digital will not offset the decline in retail
DRM Consumer backlash
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2.TO THE DIGITAL ECOSYSTEM
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
UNPRECEDENTED CHANGES AHEAD
"The next decade of opportunity.. will be about …helping customers create an "intelligent economy" on top of this mobile, virtual, and social technology platform. In 2011 cloud-based solutions, mobile devices and apps, wireless broadband, virtualization and converged infrastructure, social networking, smart devices, and "big data" analytics — move from early-adopter status to the beginnings of mainstream adoption.”
“Welcome to the New Mainstream” : IDC Chief Analyst Frank Gens,
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Source: IDC: Welcome to the New Mainstream: http://ow.ly/3JnLP
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
FROM PHYSICAL VALUE CHAIN …
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Actor
Role
Activity
Create work
Maximise revenues
Manage riskMarket book
Sell bookDeliver book
•Wri8ng•Revising•Promo8on
•Finding / developing / placing talent•Royalty collec8on
•Edi8ng•Prin8ng / Binding•Product Marke8ng•Release management
•Store mgmt•Billing•Customer service
•Storage•Transport (incl. returns)•Account mgm.t
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
Authors
Agents
App Stores
Consumer Electronics
MobileNetworks
Auto-‐mo8ve
ISPs
Consumers
Analy8cs Providers
VCs
Portals
Agencies
Developers
Brands
Digital Retail
Social Networks
Content
…TO DIGITAL VALUE ECOSYSTEM
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
…TO DIGITAL VALUE ECOSYSTEM
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Authors
Agents
App Stores
Consumer Electronics
MobileNetworks
Auto-‐mo8ve
ISPs
Consumers
Analy8cs Providers
VCs
Portals
Agencies
Developers
Brands
Digital Retail
Social Networks
Revenue
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
Authors
Agents
App Stores
Consumer Electronics
MobileNetworks
Auto-‐mo8ve
ISPs
Consumers
Analy8cs Providers
VCs
Portals
Agencies
Developers
Brands
Digital Retail
Social Networks
Attention /Engagement
…TO DIGITAL VALUE ECOSYSTEM
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
WHAT IT MEANS FOR YOU
• You are connected to everything– You are exposed to disruptive innovation
• Control will be impossible– Finding niches, collaboration and symbiosis become important
• You will have different models for partners– Each channel has specific needs and drivers
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3. DIGITAL ECOSYSTEM PARTNERS
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
YOUR NEW ECOSYSTEM PARTNERS
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What do they need and what can you expect in return ?
Digital Retail Agencies and Brands
Access Partners
Consumer Electronics
•Volume•Margin
•Differentiation•Brand Loyalty•Support retail proposition
•Acquisition •Retention•ARPU
•Inventory•Audience•Engagement
They need
You need
Your business models and proposiMons will change depending on partner
•Volume•Margin
•Distribution•Placement•Activation
•Distribution•Activation•Billing
•Data share•Conversation•Feedback
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Your new partners are
selling
•hardware
•access
•inventory
They need services.
What’s the future of
your products in this
environment?
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THE SOUND HORIZONTHE SOUND HORIZONTHE SOUND HORIZON
4. NEW WORLD, NEW MODELS
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
BOOKS TO E-BOOKS: 1.0 to 1.1?
[publishers should] turn from the disruptive innovations of ebooks and ereaders to the creation of sustaining innovations that improve those technologies. Ania Wieckowski -‐Harvard Business Review Feb 2010
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“the ebook [doesn’t] really have that much to offer consumers over a physical book”
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Digital content is not a format or a replacement for a physical
product.
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SERVICES NEED MORE THAN CONTENT
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Community– Bonds with friends
– Social capital– Wisdom of crowds
Context– Time
– Device / Environment– Location
Content– Media
– User-‐generated– Metadata
Three “Cs” are needed to make compelling services and apps
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SOCIAL READING IN ACTION
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@Eleanorjb has just got to the wedding bit, but she’s reading a paper book. LOL!
Should be revising Bronte but halfway through #Eclipse instead. Just got to the bit where they kiss. hYp://bit.ly/df
•Content•Context•Community
•Audience•Awareness
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
CLOUD SERVICE – WHY NOT READING?
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• All my reading in the cloud
• Optimised for all of my devices and locations• and therefore
reading styles!• My reading comes
with me when I change devices
• Personal Investment rewarded by recommendations
Mobile / Handheld
E-reader
In-Car
Tablet
Shared
Syndicated
Netbook
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
API MODEL: LEARNING FROM TWITTER
• 60K+ applications / services use API
• “Firehose” now for commercial customers
• Usage enabled by open platform, not service
• Why not a books API?
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THE SOUND HORIZONTHE SOUND HORIZONTHE SOUND HORIZON
5. YOUR CHANGE AGENDA
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
PHYSICAL AND DIGITAL READING RISK
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Risk and credit management will be crucial as publishers engage new partners
Risk Physical Digital
Non Payment Y Y
Unsold Inventory Y
Bankruptcy Y Y
Physical Theb Y
Fraud Y Y
Data Theb / Breach Y Y
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
YOUR ROLE IN THIS TRANSFORMATION?
• C -‐ Collaborate– Enable and prepare for new partnerships
• Control and ownership will not be possible
• I -‐ Innovate– Recognise and enable “open” innovation
• Manage the associated risks
• A -‐ Anticipate– Plan for permanent change
• Plan to recognise new generatives
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March 19, 2010 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
Innovation will take place with or without you
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THE SOUND HORIZONTHE SOUND HORIZONTHE SOUND HORIZON
Thank You!
slideshare.net/thesoundhorizon@thesoundhorizon
#books20#EMformum
Books 2.0 Group
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25 January 2011 Dominic Pride. The Sound Horizon 2011. Some Rights Reserved.
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