Digital Publishing in West Africa: Cassava Republic case study
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S
Cassava RepublicCASE STUDY
11th May, 2011
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BACKSTORY
The genesis of an idea Unilag bookshop, 2000
Moved to Nigeria 2003
Support the Chimamanda Ngozi Adichie tour of Purple Hibiscus 2004
Set up Cassava Republic in 2006
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VISION/MISSION
High quality affordable books for Africa
A focus on new talent and reconfiguring African literature
Adult fiction & non-fiction
Children’s fiction
Cassava Ideas
Popular fiction/romance
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ADULT FICTION LIST
Currently 18 authors. Some of the leading Nigerian/African writers including Helon Habila, Teju Cole & Lola Shoneyin
Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners
Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK
Print run between 3-5,000 copies
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CHILDREN’S BOOKS
MDG’s
Eno’s Story
Birds of our Land
Many more in the pipeline
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CASSAVA IDEAS
An initial focus on history books
Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins
Academic journals in planning
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POPULAR FICTION
Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011
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BUSINESS MODEL
Sponsorship: In-book sponsorship
Sales: Sales to bookshops & individuals Event-based sales Online Bulk-buying from universities
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THANK YOU