Digital Proposal for Qatar Magazine
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Health N Life Magazine www.qdigitals.com Taking Creativity To The Next Level
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Transcript of Digital Proposal for Qatar Magazine
Health N Life
Magazine
www.qdigitals.com
Taking Creativity To The Next Level
1. Introduction
2. The Proposal
3. About US
Our Agenda
Why do you need Digital Marketing?
Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar
Digital Media Usage in Qatar
Digital Media Usage in Qatar
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums0%
20%
40%
60%
80%
100%
120%
97%
44% 46% 48%39%
65%
7%17%
92%
78%
38%26%
13%
34%
1%11%
82%89%
30% 27%
10%
33%
10%0%
Qataris Arab Expats Non-Arab Expats
Digital Media Usage in Qatar
The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males
1. Introduction
2. The Proposal
3. About US
Our Agenda
Understanding the Brand – Health-N-Life
HEALTH N
LIFE
What makes HEALTH-N-LIFE special?
- ComprehensiveExtensive research results and useful health related contentExpert advice in health information and diseasesActively helping people by promoting better health and wellbeing.
- ModernTips on food, diet and better hygieneEarly prevention of disease and cure formula
- SupportiveDedicated social media supportRemedies and advice
- UniqueHealth Test Events promotion
Prominent source of health information in Qatar, the GCC and the Arab world
Dedicated to provide high quality information and advice, to make it
available and easily accessible to people in the Arab World.
Google search results in Qatar.
Health N Life is not in the 1st page of search
results
Google search results in Qatar.
Meta descriptions confusing and capital letters- A Big NO!
Meta descriptions simple, clear and options.
Missing elements on website optimization
No Optimization on the website, hence website fails on search engines like
Full Optimization on the website, hence website Ranks on search
engines like Google
Social objectives for Health N Life
• Social needs to become a place of conversations around healthy lifestyle
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate customers on healthy lifestyle and hygiene
– Spread awareness about the magazine
– Engage the audience with remedies and easy cure for diseases.
Communication Approach
Building brand awareness about Health N Life Magazine
Building visibility for different segments across web
Increase eyeballs , queries & website visits
Engagement with existing customers
Establish market leader in Health and Lifestyle related information.
Social Media Approach
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand
Leveraging web categories, launching the “Engagement Channel” preaching opportunities, communicating whilebranding magazine highlights !
Communication Approach
Primary channels - FB, Twitter and Instagram
Aesthetic planning & design with interactive graphics
User-base building in GCC region
Focus content & information seed on different health sections
Create thought / knowledge leadership position in health related information
Propagate marketing communication on optimized social channels
Showcasing user experience through multimedia content
Activity management and monitoring
Activity promotion via social ads (Fb and Instagram)
Content Strategy- Social Media Networks
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them
Facebook advertising and sponsored stories
Facebook Ads
Instagram advertising and sponsored stories
1. Introduction
2. The Proposal
3. About Us
Our Agenda
What do we do?
We do Digital Marketing for m e d i u m to l a rge s ized bu s ine ss e s in Qatar.Founded in 2 0 1 1 by an Ind ian , and backed by J a id a h Gro u p . Our co m p any i s based in Doha, Qatar, so that we ca n provide a h igh quality service an d more value for money in the region.
About Us
We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer Experience
Connected EnterpriseCommunity Engagement
We provide services related to:
Digital Media Marketing | Website & Mobile Apps | Augmented Reality
| so·cial force |[ attrib. ] your social business accelerator
QDigitals 4CE
Like any partnership we will take time to learn your b u s i n e s s an d test what will work for you.
Kick-Off Schedule
Phase 3:Live Service / Ongoing Engagement
1 - 2 weeks
Phase 0:Mobilization
1 m onth
Phase 1:Testing /Optimization
2 - 3 m onths
Phase 2:Content & Community Building andEngagement
3 m onths
0. We need 1 - 2 weeks to ensure we have the st ructure in p lace an d all your assets setup.
1. During this time we will setup accounts with various strategies to see what works
2. Focus on bui ld ing a large commu n ity ready to activate
3. After we have normalized we formalize the digital branding strategy an d continue our delivery as partners.
AccountManager
SEO Special ist Community Special ist
Content Manager
Artist/Designers Application Developers
Reporting Special ist
You.
Us.
Our relationship doesn’t need to be complicated.Let’s meet weekly
Via Skype or GoToMeeting
Our Team
Social Media Report
Includes:• Impressions, Interactions
an d Followers• Follower dem ographics and
locations• Performance of socia l
advertising c a m p a i g ns• Advertising spend
report
Social L istening ReportIncludes:• Brand m entions• Competitor
m entions• Crisis an d brand
sentiment monitoring
• Industry ins ights
Website Report
Includes:• Traffic an d Convers ions per
Channel• SEO an d CRO I s sue s and
Actions• Heatmap Report to identify
usabil ity opportunities
There i s a lot to keep track of in onl ine marketing.
Client Dashboard
Includes:• Work tracking• Editorial Calendar• Website metrics & KPIs• Social m etrics & KPIs• Contacts & Leads• C am pa ig n Approvals
Reporting
Our Secret Sauce
Our Clients
WE HELP BRANDS SUCCEED IN THE “SOCIAL” WORLD
