Digital Programs in Latin America - ITU: Committed to ... · Digital Programs in Latin America ITU...
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Digital Programs in Latin AmericaITU Regional Forum on Digital Transformation
Rabat-Morocco, 8-10 November 2016
Guillermo Duran, Costa Rica SMG Country Manager, Intel
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Common Challenges
Common Opportunities
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4.2 Billion People
The World’s
Offline Population
Source: The World Bank World Development Report 2016: Digital Dividends
http://www.worldbank.org/en/publication/wdr2016
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Growth, Jobs, Services,
Inclusion & Efficiency5
No InternetNo Digital Dividends
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Brazil: “Minha Casa Melhor” / My better home
Social program created to complement the
“My home, my life” program
Main goal: Provide accessible credit for
furniture and appliances – normal rates
might go above 50%
PC’s and broadband are covered up to
$350
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Colombia: Hogares Digitales / Digital Homes
Main objective: to increase the
broadband penetration in low income
households through investment in
infrastructure
Households can get broadband service
for three years for $6 a month
First stage targeted ~140.000
households
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Peru: Conectividad Integral para Desarrollo Social /
Complete Connectivity for Social Development
Combination of:
- Fiber Optic Network
- Broadband Connectivity for Public
Offices
- Broadband Connectivity for homes
$1.5B in USF funds for 21 provinces
including broadband and free PC’s / Tablets
10 year timeline
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What we have learned… so far!
Demand generation is a very good alternative to more “traditional” programs
Balance between broadband accesibility and device availability to achieve social
goals while minimizing idle infrastructure
It is not enough to have internet access; we must foster the right use of it
Self-sustainable programs, not reliant on loans or donations; subsidize instead of
giving away
Government, private sector and citizens must work together
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What we have learned… so far!
Ideal program duration is 2-3 years
Target audience must be segmented – don’t try to be everything to everybody at
once
A PC complemented with a Smartphone is the ideal combination, tablets are
losing ground
“Internet Cafes” and community centers seem like a good value proposition at
first but eventually represent high maintenance costs and lose their initial appeal
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No digital program is perfect but the human cost of not having one is too high
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Above All: