Digital Professionalism

Jessica Gramp Nataša Perović

Domi SinclairMira Vogel

E-Learning Environmentsele@ucl.ac.uk

While you are waiting please install the responseware app (iOS and android) or go to responseware.com

What information about me is out there?

Who is looking to find me online?

How can they find me?

What can I hope to control?

How can I contribute?

Understanding and managing your digital persona

• addresses (192.com)• photos, videos• thoughts• activities (blogs, wikis, reviews, discussion forums, communities

of practice, comments on other people’s blogs, reviews)• tweets• portfolio, CV, referees (LinkedIn)• the thoughts of others

• are you a website owner? Whois• open access online papers

Understanding and managing your digital persona

What information is out there?

• potential employer

• friends of friends

• customers / clients

• family

• head hunters

• people you don't know

Understanding and managing your digital persona

Who is looking to find me online?

Understanding and managing your digital persona

How can people find me?

• other people mentioning you - don't be scared to ask them to take it off line

• FB settings (these change and are opt out, rather than opt in)- lock down to just friends - manually approve anything your friends mention you in - consider whether to accept work colleagues- others can share your material

• Twitter - multiple accounts (private, professional presence) - you can use a pseudonym for personal

• YouTube

• LinkedIn

A. TrueB. False

A. B.

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Understanding and managing your digital persona

Have you searched yourself?

Yes

No

• *My address!• *My age :o• *Who I’ve lived with in the UK

But also:• Blog posts• My public Google+ & Facebook profiles• Academia.edu papers• Conference presentations

*On www.192.com – you can request this information is removed

Understanding and managing your digital persona

What did I find when I did this?

http://www.barbarapachtersblog.com/2013/11/on-job-search-avoid-these-6-social_20.html

Understanding and managing your digital personaWhat do you think you’ll find?

Understanding and managing your digital persona

Search for yourself (also check images and videos)

Understanding and managing your digital persona

What can I control (or not)?

http://www.theguardian.com/commentisfree/2014/may/13/omission-of-search-results-no-right-to-be-forgotten

“Such a deletion right has existed for 20 years, and very few of us have used it. There is little reason to believe that will change. Moreover, search engines don't have to redesign themselves to comply. Google is already handling millions of deletion requests for copyright violations every month, so even a couple of hundred insisting individuals won't make much of a difference.”

Viktor Mayer-Schönberger, professor of internet governance and regulation at the University of Oxford's Internet Institute and author of Delete: The Virtue of Forgetting in the Digital Age

Google privacy law

People have the “right to be forgotten”“500 million internet users across Europe had the right to request that Google remove from its search results information that they believed to be damaging or a breach of privacy”1

Google’s Search removal request form allows people to apply for personal data to be removed from search results

1. http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-privacy-law-means-total-rethink-of-basic-freedoms-9463694.html

• A Whois Lookup shows your address• You can buy whoisguard (an address hiding service) with

your domain hosting

Understanding and managing your digital personaAre you a website owner?

Understanding and managing your digital persona

What information is in archives?

http://archive.org

As professionals you may be asked to manage or engage with the company/ brands online presence. Consider how this varies from your own and how they might be linked. How?

• ‘search yourself‘

• searching specific platforms e.g. Linkedin, Facebook, Twitter

• looking through related friends or groups

Understanding and managing your digital persona

Professional and private presence

Understanding and managing your digital persona

• Networking power• Create your “online brand”• Show off your social media and other skills

What can I use social media for?

Understanding and managing your digital personaHow can social media help you find a job?

Employers are increasingly realising the benefits of utilising social media in the workplace.1

BUT

“Many job seekers are device savvy - but not in a business context!”

– IT employer, 2014

1. Jue, A.L. (2010) Social media at work: how networking tools propel organizational performance. 1st ed. San Francisco, CA, Jossey-Bass.

Understanding and managing your digital personaWhat are employers looking for?

Reppler conducted a study on social media screening during the application stages of recruitment:• Over 90% of recruiters are screening candidates through or

using social media• 47% of employers look at social media profiles• 69% rejected a candidate based on their social media activity• Facebook and Twitter are being used to screen candidates at a

very early stage of the process for personality profiling

“Recruitment and Human Resources are using social media in deeper ways than before. It’s given rise to third party agencies who perform these background checks as a speciality.”1

1 Reppler: http://www.reppler.comImage: http://bpmredux.wordpress.com/2013/04/13/you-are-what-you-tweet-why-recruitment-now-peers-into-your-social-media-history/

Understanding and managing your digital persona

• Having a LinkedIn profile means employers can find you

• Add a professional looking photo (not a selfie)

• Get references from colleagues & peers

• Update your keywords & skills so you can be found easily

Find a job through LinkedIn

Understanding and managing your digital personaFind a job through LinkedIn

• Connect with people you know

• Search for jobs

• Respond to questions in the Answers section to raise your profile

• See who’s viewed your profile to see which marketing techniques are working

Understanding and managing your digital personaFind a job through facebook

• Make sure your settings are locked down so employers see limited ‘professional’ information

• Ensure your profile pic is employer friendly

• Check ‘Who can see my stuff?’by clicking ‘View As’

Understanding and managing your digital personaFind a job through facebook

• Update your status so your friends know you are job hunting

• Get active in Facebook groups to raise your profile

• Search Facebook for– “job search”– “careers”– “jobs”

Of 220 surveyed doctors who had Facebook accounts*:– 63% had activated their privacy options– 37% had publicly available accounts. Of these:• 46% showed photos of the users drinking alcohol• 43% indicated their relationship status• 37% revealed users’ sexual orientation• 16% revealed their religious views• 10% showed photos of the users intoxicated

*MacDonald, Joanna, Sangsu Sohn and Pete Ellis. 2010. "Privacy, professionalism and Facebook: a dilemma for young doctors." Medical Education 44(8):805-813.

http://equilibriumnetwork.co.uk/facebook-should-you-lead-a-double-life/facebook-logo/

Understanding and managing your digital personaCheck your facebook profile

A. TrueB. False

A. B.

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Understanding and managing your digital persona

Have you locked down your Facebook account?

Yes

No

Understanding and managing your digital personaControlling facebook settings

• Lock down your profile to just friends – manually approve anything your friends mention you

in– Consider whether to accept work colleagues– Remember, others can share your material

Note: Privacy setting changes are opt out, rather than opt in

A. NoB. Yes, I use my real

nameC. Yes, I use a

pseudo-name

A. B. C.

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Understanding and managing your digital persona

Do you post personal tweets to Twitter?

http://kiradavis.net/tweet-mozilla-today-dont-censor-the-web/

Understanding and managing your digital personaShould you use a pseudonym for personal tweets?

• Remember, once a tweet has been retweeted it’s probably online for good!

• Here’s a pseudo name generator you could use:http://www.spinxo.com/twitter-names

Youth Police Commissioner resigns…

Understanding and managing your digital personaConsider what’s ok to post publicly online

http://mashable.com/2011/06/16/weinergate-social-media-job-loss/ http://www.bbc.co.uk/news/uk-england-22083032

Understanding and managing your digital personaSocial media blunders can ruin reputation and cost jobs

• Blogs Inside the life of a UCL medical student: http://uclmedic.blogspot.co.uk/

• TwitterClaire Warwick – UCL Professor of Digital Humanities:https://twitter.com/clhw1

• VideosMatt Jenner – UCL Distance Learning Facilitator:http://www.youtube.com/user/shangrulawhatnow/videos

• MyPortfolio Domi Sinclair – UCL Learning Technologist: https://myportfolio.ucl.ac.uk/user/view.php?id=5094

• Pinterest

Understanding and managing your digital personaSocial Media Examples

A. YesB. NoC. No, I don’t know

what it is

A. B. C.

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Understanding and managing your digital personaHave you used Creative Commons to license your own work?

http://creativecommons.org/

Understanding and managing your digital personaCopyright: Creative Commons Licenses

Creative Commons helps you share your knowledge and creativity with the world.

Interested in using digital tools ?

Contact E-Learning Environments

ele@ucl.ac.uk

Questions?