Personal data are the lifeblood of today's economy

But our privacy regulations date fromwhen they weren't

Structured data Scattered grains of information

Collected byvisible, identified sources

Ubiquitous sources(icl. things; others; ourselves…)

Produced in an organizedand conscious manner

Byproducts of almostall human activities

Stored in well-knownlocations Distributed and replicated

Yesterday Today

We should probably be worried stiff…

… But we don't really seem to be

It's called the "Privacy Paradox"

Google Trends:"Privacy"

… But a paradox in whose eyes?

In fact, people seem to know what they're doing…

DifferentiationShared "decency"

… It's just that they're motivated by several things

"Me"

Reaching out, connecting,showing off, marketing myself

Control over myvisibility,presence,

reputation…

Convenience, simplicity,savings, personalization…

Self-identitybuilding

* individuals,vendors,

institutions,communities…

Analysis,evaluationOthers*

Privacy as seclusion isn't that valuable…

… But privacy as autonomy is

Empower

Protect

Because protection and projection are inseparable,we need a new set of tools

Educate information

toolsskill

s

Some tools already exist, some need research

Let's think of how the Net could forget…

… (Forgetting is what memory does all the time)…

Transience: the fading or loss of details over timeAbsent-mindedness: distractedness built into the sensing technologiesBlocking: the random impossibility to answer specific queriesMisattribution: the specific misrecording of partof an event, but not the whole eventSuggestibility: the plausible rescripting certain events after a particular timeBias: re-writing all events based on pattern recognition to create a record that is consistentand plausible but subtly different

‘Outlines of a world coming into existence’: Pervasive computing and the ethics of forgettingMartin Dodge, Rob Kitchin

"Rather than focus on the prescriptive needs for privacy protections, we envisage necessary processes of forgetting (…) that should be in-built into the system

ensuring a sufficient degree of imperfection, loss and error"

Loss

-Bas

edEr

ror-

Base

d

… Turn uncertainty into a feature, not a bug?

Let's take heteronyms for serious

Let's use personal data for personal motives…

… And invent the Right to Data Return

Finally, let's turn digital identity into a skill