Digital PowerPlay - YPGDMAP Base - Mediative

The Product: DMAP Base / Digital PowerPlay

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DMAP Search Engine Optimization

Repair Build Optimize

DMAP is a fully implemented SEO solution for small businesses. Powered by Mediative, one of Canada’s premiere

digital marketing agencies, this is a 12-month program that will

establish and optimize your business’ digital presence and

ensure you reach high potential traffic most likely to convert.

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Best-in class digital marketing expertise

• Better insight into your competitors online presence

• High rankings in the search engines

What Does This Mean For Client Name?

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3 Results = optimization for maximum targeted traffic

• Phone calls and leads

• Capture online visitors you are missing

• Better convince potential customers to contact you

• More traffic to your website and more customers

Simplicity of a single provider managing the entire digital marketing program

• Mediative will consult with you on the right approach

• We implement all the required changes so you don’t have to

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DMAP Base / Digital PowerPlay

DIGITAL MARKETING ACCELERATION PROGRAM

One of the challenges in launching an effective digital

marketing program is knowing where to begin. The

DMAP solution can:

• Quantify existing digital opportunities

• Identify current challenges facing the marketer

• Develop an understanding of customer buying

behaviour

• Develop a strategy for each chosen marketing

channel

• Fully implement a digital campaign in each

channel to acquire new customers

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Search Engine OptimizationDriving more traffic to business websites by increasing

online search rankings

Paid SearchDriving traffic and conversions for specific objectives,

with detail-oriented campaign management to deliver

exceptional ROI

UsabilityExpert assessments and testing to coach conversions on

a web page

DMAP Base / Digital PowerPlay

A unique benchmarking document to analyse

your business vs. three of your major

competitors across a variety of

marketing channels.

DIGITAL EFFECTIVNESS INDEX - Example

Coming Soon

VISIBILITY ROADMAP - Example

A customized roadmap, laying the foundation

for your future success.

The Visibility Roadmap guides your journey

within Digital PowerPlay’s product modules.

Coming Soon

DMAP Based / Digital PowerPlay – SEO

SEO - 50KW

*$6K/m

Digi

tal P

ower

Play

SEO - 40KW

*$5K/m

SEO - 30KW

*$4K/m

SEO - 20KW

*$3K/m

SEM TouchPoint

$2K - $6K/m

SEM Advanced$6K/m+

User Experience Pro*

Digital PowerPlay is a program providing 3 core product options

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2 add-on options

add-on options

*custom quote by Mediative.

SEO Features

• Competitive keyword research • Your website ranking vs. top

3 competitors• Identify high potential search

terms• Full organic site audit• Analytics review

We diagnose, fix, and optimize your website

• Monthly off-site link building

• Optimize local listings• Monthly performance and

progress report• Customize and optimize

based on your needs

Repair Build Optimize• Google analytics set up• Existing page content

improvements• Development of new page

content• Local listing set up

SEO Modules

Product Features• Fully implemented on-site changes.• Advanced Keyword Research from Mediative SEO experts. You vs. Competitors• On-Site Optimization – Content Edition and Creation, Meta Items, etc.• Off-Site Optimization – Link Building, Blog and Article Creation, etc.• Local Places Optimization Included.• 12-month commitment.• Options for 20, 30, 40, or 50 keywords -• Monthly reporting on visibility.

• Fully Bilingual (English/French or English/Spanish)• French or Spanish only campaigns available at no additional charge.

SEO - 50KW

*$6K/m

SEO - 40KW

*$5K/m

SEO - 30KW

*$4K/m

SEO - 20KW

*$3K/m

Core SEO Options:

SEM Modules

Product Features• 12-month commitment with spend adjustment possible (minimum initial contract amount, 30 day notice).• Monthly reporting on performance and visibility vs. competitors.

SEM Touch Point SEM Advanced

Client Target Moderately competitive markets / categories More competitive markets / categories

Spend $2,000 to $6,000 / month $6,000 / month +

Fees 35 % of media budget fees 15 % of media budget fees, $1500 setup

Visibility Google, Yahoo!, Bing Google, Yahoo!, Bing*, Facebook*, Display *, LinkedIn*

Meetings TouchPoint milestones* + monthly mtgs if needed

Monthly Meetings

* TouchPoint milestones – 1, 2, 6 month program reviews ** client supplied

SEM TouchPoint

$2K - $6K/m

SEM Advanced$6K/m+

add-on options

Customer Targeting

Hyperlocal

Large Local

Regional/National Advanced

EnterpriseIntl.

YPG 360

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Levels – Digital Marketing Acceleration Plan

Market Segmentation

Taking advantage of Mediative’s location based marketing research

Targeting Cosmo cities

• Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Quebec City

• Search volume is big enough to build the case• Competition is intense• Big companies targeting multiple cities, multiple product lines

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TYPES OF CLIENTS - WEST• Vancouver, Calgary, and Edmonton only

• Clients targeting multiple cities, with multiple locations• Clients spending $5 K plus per month on advertising (often Yellow Pages)• Desire to move digital – following customers, frustrated they can’t rank well

• Clients selling high dollar, high margin products

• Verticals we have success in (40 accounts West, $2,154,000)• 5 Plumbers • 4 Lawyers• 2 Insurance Brokers• 3 Roofers• 5 Automotive (repair mostly)• 6 Home (Garage Doors, landscape, countertops)• 2 Fencing• 4 Bankruptcy Trustee• 4 Dentists• Others: Movers, Security, University, Storage

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TARGETINGClients that fit Digital PowerPlay• Trades & Professional Services serving < 3 cities with one main simple site

(<300 pages)

• Plumbers, roofers, HVAC, pest control, auto repair, lock smiths, alarms, construction, fences, home repair…

• Lawyers, dentists, insurance brokers, mortgage brokers, doctor clinics, real estate…

Clients that fit DMAP Enterprise•Larger regional or national companies targeting > 3 cities that have:

• Large websites (>300 page)s or multiple branded websites• Complex websites (E-commerce, inventory,)• Targeting competitive keywords often without geotargeting (“Insurance”, “Cell

phones”)• National or Large Regional brands - Auto dealers, Real Estate, Insurance,

Manufacturing, Software, Retail …..

Sales Process & Roles

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TOOLBOXDMAP Base / Digital PowerPlay

1. Keyword Research – Opportunity!• Customers are searching• Competition is winning• Focus story on top products, geographies, keywords• Show them their roadblocks – website problems

2. Client Opportunity Presentation• Search Behavior & Education• Analysis of client’s website versus competitors• Show them why they aren’t ranking

3. Proposal• Our digital roadmap to success• We take care of everything

4. DMAP Playbook• The details

• Bring an expert

• Call us• Meeting prep• Presentations• Objections• Nurturing

• Support• Amanda Lock• Manpreet Deol

Google Search Engine Algorithms

3 Pillars of SEO Optimization:

1. Technical SEO

2. On-Page Content

3. Relevant Off-Site Links (a vote for you)

Over 200+ changing factors in a search algorithm

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PRE-SALES SEO ANALYSIS• #1 Differentiators – Full implemented service & content writing of website pages

• Show the opportunity – Customers are searching• Show them the competition is winning• Show them how their content will be fixed - and yes the technical stuff will be taken care of

• Fully implemented – Clients are too busy!

Requires Keyword Focus

• “Debt Solution Services” page – Need individual pages to describe each solution

• Mediative will build separate pages for these services:

• “Debt Counselling• “Credit Counselling”• “Debt Consolidation”• “Consumer proposal”• “Foreclosures”• “Bad credit loans”• Etc.

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Service Category Pages

Grant Thorton / Alger just launched this new site

• Debt Consolidation• Credit counselling• Consumer proposal• Debt settlement

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Service Category Pages

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• Number of product/service search returns for Google Local Listings:• Develop individual city pages for each service area with unique content• Need to rank for city-specific keyword searches

Local Listings and City Pages

City Office pages

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• Client needs to have office location pages on its website• Rank for city keywords

• Create individual location pages for each service area

• Claim Google Places Listing – link to location page on website

• List services, office details, pictures, testimonials on each service area page

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Link from Google Places, straight to the location specific landing page

Introduce the customer to their local office or service shop

Interlink to services offered

Local Listing Pages – By City

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SALES PROCESS

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WINNING TEAMCentral DPP - $141,000• Monte Carlo Inns - $31.5 K• Paramount Dentistry - $36 K• Pacific Plumbing - $37.5 K• Corner Stone Dental - $36 K

East DPP - $37,500• Nuden – 37.5 K

National DMAP - $163,000• Brothers Plumbing - $51 K• Advanced Plumbing - $30 K• Toothworks - $27 K• A1 Air Conditioning - $35.5 K• Bath Solutions - $19.5 K

Mediative Perf DMAP - $105,500• Edgenet- $62.5 K• Lighthouse Financial - $43 K

Team•West – Ryan Wood–Business Development •Central - David Henderson –Business Development

• East – Melanie Roth, Genevieve Tremblay, Stephane Leduc

• National – Keln Huang, Sue Rutledge

• Mediative Performance– Nick Fane

•Support -Amanda Lock & Manpreet Deol

West DPP - $2,154,000

Total Country DPP sales - $2,258,656

Total DMAP sales - $313,500

Total DMAP & DPP sales - $2,572,156

QUESTIONS & DISCUSSION

Important MilestonesDMAP Base & Digital PowerPlay

2011 – Q4• Turnkey SEO product

developed (Angie/Ryan)

• Beta test selling Turnkey SEO with Victoria’s team

July/August• $1 million in sales + 20

clients (West)

• 4 trips + 20 client presentations with reps

• Launch 1st DPP projects

• Refine project delivery and kick off process

• Product refinement input

May/June• Training Diamond West team

• 6 trips / 25 client presentations with reps

• Initial DMAP orders

• YPG Marketing takes over product – renames Digital PowerPlay

• Marketing provides weekly input to product refinement

Jan/Feb• DMAP Base product developed

(Paul Coulter, Ryan , David Henderson)

• Launch DMAP Base – Victoria’s team

• Beta test selling

• Milani Plumbing ($130 K)

• A1 Air Conditioning ($30 K)

2011 Q1

Sept + Q4• $2 million in sales

+ 36 clients (West)

• 35 active DPP/DMAP projects started

• Product & Delivery refinement continues

Jan/Feb March/ April May/June July/August Sept + Q4

March/April• Diamond West DMAP

base launch

• Setup sales process and keyword process

• Start 70 accounts – end April proposals + keywords

Digital PowerPlay - Partner Perk

USABILITY AUDIT - Example

A Usability Audit will assess your website and recommend the

most important modifications you can make to it to improve your digital presence.

Includes:30-point analysis with recommendations to improve effectiveness, efficiency, engagement and comprehension of your site – all designed to increase the conversion of your websites traffic.