HI...MY NAME IS LAURA...JUST LIKE EVERY NEW RELATIONSHIPI WILL SHOW YOU WHO I AM,BEGINNING BY SENDING YOU THIS BOOK.IT WILL GIVE YOU AN IDEAOF THE SKILLS I HAVE TO OFFER YOU.AND THEN... IF I’VE...HELD YOUR INTEREST...THAT LONG...I HOPE TO MEET YOU IN PERSON. AND KNOW...WHO YOU ARE.GO ON... TAKE A LOOK INSIDE...

ALL PROJECTS COME WITH A

STORY.THIS ONE BEGAN ON A COOL AUTUMN DAY UP IN GREENVILLE, SC. CURRENT RESIDENCY OF A BUNCHOF MOUNTAIN HIPPIES INCLUDING MY TWENTY-SOMETHING YEAR OLD BROTHER. YOU SEE, HE MAKES MEAD IN HIS BASEMENT, AND GIVES IT TO HIS FRIENDS AND FAMILY. HE SAYS, “LAURA YOU DO GRAPHIC - DESIGN-Y STUFF, DO YOU WANT TO MAKE SOME LABELS FOR MY MEAD?

I’D LIKE TO SELL IT ONE DAY,YOU KNOW, START A BUSINESS.”CHECK OUT HIS PROGRESS: SEVENTHSWEET.WORDPRESS.COM

Client ::Undefined Magazinewww.beundefined.com

l.bousman@gmail.com803.528.0202

Client ::Undefined Magazinewww.beundefined.com

l.bousman@gmail.com803.528.0202

IT’S MARCH 2011 AND I’M A FEW MONTHS IN TO MY DESIGN INTERNSHIP WITH

UNDEFINED MAGAZINE.(CHECK ‘EM OUT @ BEUNDEFINED.COM)THE EDITOR TALKED ABOUT WANTING TO CHANGE UPTHE WHOLE LOOK OF THE MAGAZINE.I SAID I WOULD THROW SOMETHING TOGETHER. WELL HE WAS TOUGH TO GET A HOLD OF, BUT FINALLYWE SAT DOWN FOR COFFEE AND I SHOWED HIM THESE MOCK-UPS.HE STARED AT THEM FOR A FEW MINUTES, AND THEN HE GAVE ME THE “I LOVE IT” STAMP OF APPROVAL.WITHIN A MONTH THE NEW ISSUE HAD A BRAND NEW APPEAL TO THE ART SCENE OF COLUMBIA, SC.

WELL,MY PROFESSOR INSTRUCTED US TO DESIGN A HOLIDAY MAILER FOR A COMPANY OF OUR CHOICE.YOU MIGHT HAVE SEEN ON MY RESUME THAT I AM A

BARISTA.(COFFEE MEANS A HECK OF A LOT TO ME)UNFORTUNATELY, LOTS OF PEOPLE DRINK WHAT’S POPULAR,NOT WHAT THEY REALLY WANT. SO MY IDEA WAS THAT ON NATIONAL COFFEE DAY, ALL STARBUCKS GOLD CARD MEMBERS WILL RECEIVE THISLITTLE ACCORDIAN BOOKLET THAT HELPS THEM CHOOSE ACOLD OR HOT COFFEE OR TEA BEVERAGE AT STARBUCKS. WALKING YOU THROUGH SYRUP FLAVORS AND MILK CHOICES AND SIZE OPTIONS.

ONE OF MY FIRST EXPOSURES TO LOGO WORK, WE WERE INSTRUCTED TO CREATE, WITH

ONLY LETTERFORMS,A NEW LOGO FOR A CITY.I’VE ALWAYS LOVED COLORADO. SO I CHOSE BOULDER, COLORADO, HOME OF THE FLATIRONS.

AFTER RESEARCHING THEIR CULTURE, THE TYPE OF PEOPLE THEY ARE, THE BRANDS AND STYLES THAT DEFINE THEM,THE ACTIVITIES THEY PURSUE,I CAME UP WITH THIS DESIGN FOCUSED ON THE OUT-OF-DOORSCULTURE SO PROFOUDLY IMPACTING ON THE PEOPLE OF BOULDER.

MY FRIEND ATTENDS THE CREATIVE CIRCUS IN ATLANTA, GA.THEIR GROUP PROJECT IN CLASS WAS TO CREATE ADVERTISEMENTS FOR OMAHA STEAKS. HE IS A COPYWRITER. AND WHEN THEIR DESIGNER FELL THROUGH ON THEM, CREATING TERRIBLY PIXELATED, LAST-MINUTE DESIGNS,

HE CALLED ME.HE ASKED ME TO REDO THEM SO HE COULD HAVE SOMETHINGGOOD TO SHOW IN HIS PORTFOLIO.I SAID ONLY IF I CAN PUT THEM IN MY PORTFOLIO. THE PROJECT IS STILL IN THE WORKS, BUT FOR NOW IT’S A HULU AD, PANDORA AD, PRINT AD, AND A FEW BANNER ADS AS WELL.

A FARMER’S MARKET.A SHOPPING BAG.A WHOLE LOT OF CONCEPT.FOR THIS ASSIGNMENT I CREATED A SHOPPING BAGFOR AN OPEN AIR MARKET, AND CURATED EVERYTHING ABOUTTHE MARKET MYSELF.

SO THIS SHOPPING BAG IS MADE WITH SOME DARK BROWN BURLAP AND RED THREADING. ALL HAND-MADE, AND DURABLE ENOUGH TO CARRY A BUNCH OF HOME-MADE GOODS.THE HOUSE IS A MARKET TO BRING PRODUCTSFROM THE FARM TO THE CITY.

THANKS FOR SPENDING YOUR TIME WITH ME.HOPE WE GET TO CONTINUE THE CONVERSATION.