DigitalPlanning

1# contexto

2# consumidor

3# mercado

4# marca

5# categoria

6# categorias complementares/estruturantes

7# tendências / hot topics

A new era of digital Darwinism.

The Future of Advertising, John V Willshirehttp://www.slideshare.net/gamages/the-future-of-advertising-apa-170209

1# Mudança no paradigma de produção

2# Mudança no paradigama de propriedade

3# Mudança no paradigma de poder

What the fuck is Bra(i)nding?, Damon Crepin Burrhttp://www.slideshare.net/damoncb/what-the-fuck-is-brainding-upload-conference-lisbon-2011

What the fuck is Bra(i)nding?, Damon Crepin Burrhttp://www.slideshare.net/damoncb/what-the-fuck-is-brainding-upload-conference-lisbon-2011

SEM >> Optimização

Rede de pesquisa - orgânica/conteúdos

Rede de display - channel planning

>> estatística criativa (the rise of math man)

SEM (organic/conteúdos)

Display (audiências/credibilidade)

Social Media (o meio é a mensagem)

Mobile (smartphones/tablets)

Geo-localização

Briefing

EstratégiaEstratégia

Campanha

"Eat 'Em Like Junk Food"

2010 / CP+B

www.babycarrots.com

www.babycarrots.com

http://itunes.apple.com/us/app/xtreme-xrunch-kart/id390552979?mt=8

http://twitter.com/babycarrots

www.facebook.com/babycarrots

http://www.youtube.com/BunchOfCarrotFarmers

http://www.youtube.com/watch?v=aXrDjpwQJSQ

Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos.

His secret weapon? He knows every snack-marketing trick in the book.

How Carrots Became The New Junk Food, Fast Companyhttp://www.fastcompany.com/magazine/154/the-new-junk-food.html

Best Job in the World

2009/ Cummins Nitro

http://www.youtube.com/watch?v=SI-rsong4xs&feature=player_embedded

http://www.ourawardentry.com.au/bestjob/index.htm l

Ano 2

Ano 2

http://islandreefjob.com/

Ano 2

http://islandreefjob.com/queensland-ambassador-blog/

A New Warrior

2010/ DDB Paris

2010/ DDB Paris

http://anewwarrior.ddbparis.net/?lang=en

Obama

2008/ Obama

2008/ Obama

Case-study completohttp://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy-993931

Brand segmentation

http://obamiconme.pastemagazine.com/entries.html

http://www.youtube.com/watch?v=IX7or9LcYDs

http://thisisnotadvertising.wordpress.com/2011/11/04/ikea-embrace-change-the-ikea-version-of-the-oval-office/

http://www.rga.com/work/dear-mr-president

2012/ Obama

http://www.barackobama.com/

Convida-me para jantar

2010/ BrandiaCentral

www.bendito-azeite.com

Música

http://en.wikipedia.org/wiki/In_Rainbows

http://www.youtube.com/watch?v=aqVUmnPLnBA

http://web.stagram.com/n/ntnl/

http://www.vaccinesvideo.com/

Burberry

http://artofthetrench.com/

http://creativity-online.com/work/burberry-retail-theatreipad-shopping/21357

DigitalPlanning?

It’s about the people.

It’s aboutEngagement

InteractiveAge

Obrigada.

http://twitter.com/jv_wiz

http://www.linkedin.com/in/joanaveiga