Integrating a youth focussed on-ground event into digital media

RC Cola approached us to do some collaterals for an event they were sponsoring for AIESEC.

As usual we wanted to do more-Double the impact with minimum incremental spend.

Business Challenge

We created the “RC Cola Born free” contest where we asked people to submit quotes depicting ‘ individuality, freedom & whackiness’. Things which our brand stands by .

Born Free Contest

An infographic depicting the contest which was shared across platforms

The winning quotes were fused with RC Cola’s official artwork and printed on t-shirts.

Crowdsourcing T-Shirt Designs

We built the campaign further and involved a direct mailer, mix of pre-event social media activities and posters at the event.

Digital integration with on-ground activities

Photos from the successful event

We captured content at the event and spread it via social media,encouraging people to tag themselves thus increasing traction.

Videos of people who love RC

We captured videos of people who love RC Cola.Specifically targeting those who had tried the brand abroad & liked it.

https://www.youtube.com/watch?v=KzE-rwMvCoo

Direct mailer,Poster

On Ground Activation

Social MediaContest

Capturing videos & images

Elements of the Campaign

Results: A lot of Brand Love