Digital & Music: opportunities behind the undergoing changes

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Digital & Music: opportunities behind the undergoing changes Blend Web Mix – November 3rd, 2016

Transcript of Digital & Music: opportunities behind the undergoing changes

Page 1: Digital & Music: opportunities behind the undergoing changes

Digital & Music: opportunities behind the undergoing changesBlend Web Mix – November 3rd, 2016

Page 2: Digital & Music: opportunities behind the undergoing changes

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• M6 Music Label – Project Manager Disc & Compilations

• Universal Music Group – Business Development Manager

Brands partnershipsInnovative services and business modelsAudience monetization

• LoveLiveMusic.fr – CEOThe first concerts’ memories collection and concert curation service, for the public and for pros

Marion Rostan

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DIGITAL DARWINISM“In the race to adopt new technologies, the music industry historically has finished just ahead of the

Amish.” Stan Cornyn, former Warner Music Group

executive

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From the artist to the public

Where to start?A simplified way:

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Create your music project

Photo: Kozmixspace

Find a name

Composte it

Express it visually

Opportunities : How to find and convince experienced managers? How to get A&R recommendations?

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Distribute itFind a

platform

Find an aggregator

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Know your public

Be discovered

Distribute it

New formats? What about algorithms? How to take down piracy?

Opportunités :

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Promote it

Crédit photo : L.E.J. - Facebook

Build your online

presence

Create an engaged fan community

Manage your marketing campaigns

Opportunities : How to manage your time and your money? How to collect and analyse data across platforms?

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And perform it liveFind concert

dates

Sell your tickets

Spread the word

Optimize your tour

Opportunities before the concert: How to avoid black market reselling? How to optimize ticket sales? How to create discovery?

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And perform it live

How to stay in touch and

increase loyalty?Which tools for

the pros?How to capitalize

on past successes?

DURINGLe concert

en ligne

Opportunities during the concert: Who is in the venue? How to create an interactive experience?

AFTER… the opportunities:

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Opportunities for the industry to explore

The comeback of ownership

The new discoverability

cahllengeMeta-tools

Experience and fan engagement

Transveral data analysis

Intermediaries and tools for pros

Rights management and

pircayBlockchain

Marketing applied to music

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Thank you !Marion [email protected] marionrostan