Digital & Music: opportunities behind the undergoing changes
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Transcript of Digital & Music: opportunities behind the undergoing changes
Digital & Music: opportunities behind the undergoing changesBlend Web Mix – November 3rd, 2016
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• M6 Music Label – Project Manager Disc & Compilations
• Universal Music Group – Business Development Manager
Brands partnershipsInnovative services and business modelsAudience monetization
• LoveLiveMusic.fr – CEOThe first concerts’ memories collection and concert curation service, for the public and for pros
Marion Rostan
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DIGITAL DARWINISM“In the race to adopt new technologies, the music industry historically has finished just ahead of the
Amish.” Stan Cornyn, former Warner Music Group
executive
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From the artist to the public
Where to start?A simplified way:
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Create your music project
Photo: Kozmixspace
Find a name
Composte it
Express it visually
Opportunities : How to find and convince experienced managers? How to get A&R recommendations?
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Finance it
Crowdfunding
Rights manageme
nt
Opportunities : What is the acceptable revenues? Blockchain? Fintech?
Photo: Irma - Facebook
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Distribute itFind a
platform
Find an aggregator
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Know your public
Be discovered
Distribute it
New formats? What about algorithms? How to take down piracy?
Opportunités :
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Promote it
Crédit photo : L.E.J. - Facebook
Build your online
presence
Create an engaged fan community
Manage your marketing campaigns
Opportunities : How to manage your time and your money? How to collect and analyse data across platforms?
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And perform it liveFind concert
dates
Sell your tickets
Spread the word
Optimize your tour
Opportunities before the concert: How to avoid black market reselling? How to optimize ticket sales? How to create discovery?
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And perform it live
How to stay in touch and
increase loyalty?Which tools for
the pros?How to capitalize
on past successes?
DURINGLe concert
en ligne
Opportunities during the concert: Who is in the venue? How to create an interactive experience?
AFTER… the opportunities:
Opportunities for the industry to explore
The comeback of ownership
The new discoverability
cahllengeMeta-tools
Experience and fan engagement
Transveral data analysis
Intermediaries and tools for pros
Rights management and
pircayBlockchain
Marketing applied to music
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Success Stories
Thank you !Marion [email protected] marionrostan