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Indian Restaurant Market,particularly QSRs are slated togrow at a fast pace:

• Overall, Indian restaurant market isexpected to grow at a CAGR of 11%to reach Rs. 522,000 Crores by 2018

• The QSR segment will grow at amuch faster rate (CAGR 25%) toreach Rs. 25,000 Crores by 2020.

There is a great opportunity for those who can successfullyposition themselves to benefit from this trend

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THE INDIAN RESTAURANT MARKET

CHALLENGES IN OPERATING IN THE QSR SECTOR

• Weak consumer demand in certain segments due todepressed near term economic outlook and sentiment

• Diversity of tastes due to cultural differences across regions• High price sensitivity in most segments of the market• High Real Estate costs• Inefficiencies in supply chain driving up costs• Shortage of talent and trained manpower• High inflation of food ingredients

Success lies in offering a menu that is diverse enough to appealto a cross section of customers pan India at competitive prices

• Extensive menu to cater todiverse cultural and tastepreferences

• Vegetarian/eggless options• Continuous innovation in menu

for freshness and novelty factors• Frequent changes in prices as a

result of inflation in foodingredients

There is a need to sharply display a diverse and sizablemenu with a provision for frequent changes

MENU IS A KEY ELEMENT OF A ROBUST QSR STRATEGY

• Allows sharply display acomprehensive menu

• Enables cross-sell and up-sell withsharp display, digital images and easygrouping

• Allows frequent and easy changes inmenu items, groupings, images andprices making experimentation easy

• Allows promotions through dynamiccontent

• Ideal for getting customer feedbackand for market research

In short, Digital Menu Boards are a marketers’ delight

DIGITAL MENU BOARDS – KEY TO IMPLEMENT QSR STRATEGY

• Long shelf life (5 years) as opposedto a very short life for paper basedprinted menus

• Eliminate the recurring cost ofprinting and lamination associatedwith paper based menus

• No cost of making changes orcorrections

• They have extremely lowmaintenance once they are up andrunning

Digital Menu Boards are quite cost effective

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Changes to entire menus, individualmenu items or images can be doneeasily and quickly

• Dynamic content allows: a different meal time menu that can

be changed manually orautomatically

display images, video or Live TV, ifrequired

Pre-programmed announcement ofrestaurant specials at pre-definedtimes

Digital Menu Boards provide easy maneuverability

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Digital menu boards provide sharpimages and content readable upfront or from a distance

• Digital content is more pleasing tothe eye

• Look and feel can be changed easilyand quickly

• Display can be easily customized bychanging brightness and contrast

Digital Menu Boards provide better readability for the customer

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Allow content upload on all displaysremotely

• Allow changes on some or alldisplays remotely

• Allow monitoring of a specific or alldisplays remotely

• Allow specific display health checkremotely

Digital Menu Boards provide centralized control very useful for alarge chain or large number of displays in one location

DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS

• Displays 32” or 40” ( even higher sizes are possible )• Die Cast Aluminum Frame• Media Players-Display Controllers• Software• Power Accessories

Digital Menu Boards can be ceiling mounted or wall mounted asper customer’s needs

Techworks’ TECH-DMB Series Is The Complete Solution ForDigital Menu Boards And Consists Of The Following Components:

We can provide solutions for a single outlet to a pan India chain

Entry Level Mid Range Full

Display and Frame Display, Frame and Media Players Display, Frame, Media Players, Central Control Software and Servers (Local or Cloud)

Content runs off USB drive Designed content display templates

Designed content display templates

Manual Operation Programmed content scheduling Programmed content scheduling, display and content monitoring

Limited no of displays Large no of displays Large no of displays in multiple locations

Useful for a single location Useful for a single location Useful for QSR with multiple locations requiring central control

TECH-DMB CONFIGURATIONS

The configurations are customizable as per client needs

SAMPLE CONFIGURATION : TECH-DMB 332L

We are a “One Stop Shop” for all your DMB andDigital Signage needs

TECHWORKS PROVIDES COMPLETE SUITE OF PRODUCTS ANDAND SERVICES FOR DIGITAL MENU BOARDS

Techworks excels in developing solutions that enable enhancedcustomer engagement by leveraging technologies such as:

BREAKAWAY EXPERIENCEfrom ordinary the extraordinary

• Interactive• Multitouch• Gesture Control• Proximity Triggers• Load Sensors• Social Media

• Mobile Technology• Radio Frequency Identification

(RFID),• Blue Tooth Low Energy• Augmented Reality• Wayfinding

SAMPLE CONFIGURATION : TECH-DMB 332L

Amritsari ExpressAndaaz-E-LucknowBikanos Chaat CafeCafé Brown SugarMoti Mahal ExpressSmoke On The WaterMovenpickInstaPizza

Blue TandoorShanghai NoonFast TraxKebab ExpressCrazy WokChina GateThe Bento Café

SAMPLE LIST OF OUR QSR CUSTOMERS

C-48, 2nd Floor, DDA sheds, Okhla phase-I, New Delhi – 110020, India

contact@techworksworld.com | www.techworksworld.com+91 11 4171 8445