Digital media strategies patrick keane
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![Page 1: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/1.jpg)
The Native Advertising Company
Copyright © 2013 Sharethrough, Inc. All rights reserved.
![Page 2: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/2.jpg)
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Sharethrough Distributes Branded Contentthrough In-Feed, Native Placements
![Page 3: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/3.jpg)
227 / 122 MMTotal / Mobile
US Monthly Uniques
94% / 81%Total / Mobile US Reach
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So, What is Native Advertising?Enables brands to deliver content in the natural form & function
of the user experience in which it is placed
Sharethrough Native ads behave consistently
with the native user experience, and function
just like editorial content.
Function
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Form
Sharethrough Native ads match the visual
design of the experience they live within, and
look & feel like editorial content.
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RecoWidgets
Native Formats are DiversifyingThe IAB has identified six distinct native ad types
Paid Search
PromotedListings
Custom
In-FeedIAB
“Native”
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In-Feed Ads Are Continually Evolving
EditorialSearch
2003
Social
2010 2012
In-Feed
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of web users scan headlines rather than read articles*
79% Headline Hunting
Evolution of the Feed Driven by Consumption Behavior...
*Jakob Nielsen Usability Research
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... And Rapidly Growing Mobile Usage
* Adobe US Digital Video Benchmarks, 2012 http://success.adobe.com/assets/en/downloads/briefs/13926_di_mobile_video_v15.pdf
Facebook Data, TechCrunch http://techcrunch.com/2013/08/13/facebook-mobile-user-count/
* 2013 eMarketer http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095
Mobile Video Views Are Up
300% From 2011
80%Of US Daily Facebook Users Log on Via a
Mobile Device
2013Time Spent On Mobile
Devices (Non-Voice) has Surpassed Desktop
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And Mobile Growth Shows No Signs of Stopping
Mobile Web Usage GrowingForward Projection: Mobile Web Browsing vs Desktop Web Browsing
(2007 - 2015)
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Mobile Consumption Trends Have Led to Wide Feed Adoption
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All Publishers are Embracing the Feed
of
the
top
Nielsen-ranked news sites deliver content with a feed
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Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
![Page 13: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/13.jpg)
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
![Page 14: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/14.jpg)
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
![Page 15: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/15.jpg)
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
![Page 16: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/16.jpg)
Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern InternetFor the first time ever, mobile now dictates desktop design
![Page 17: Digital media strategies patrick keane](https://reader034.fdocuments.in/reader034/viewer/2022051400/54c655414a795977328b4584/html5/thumbnails/17.jpg)
Tech matching the look and feel enables content distribution in the feed
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Key to the Feed: Real-Time Templating™
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Launch of Vine
Launch of Instagram Video
Pinterest Promoted
Pins
Spotify Playlists
Sponsored Songza
Concierge
Growth of Medium
Subplot of
2013:
Explosion of
New Content Types
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Publishers are embracing new formats
onon
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Marketers Are Now Using a Massive Content Toolkit
Photos
Custom Content
VideosShort-Form
VideosArticles Music
All Brands Will Have Unique Content Mixes
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Real-Time Templating™
Content Cards
Publishers Need to Support All ContentCapturing Brand Dollars Will Require Content Versatility