Digital Media in UAE's Public Sector: Current Trends and Missing Opporunities
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May 23, 2013 Ibrahim Ahmed Elbadawi ( @iBadawi ) eGovernment and Digital Media Consultant Digital Media in UAE’s Public Sector Trends of Usage and Missing OpportuniGes
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Transcript of Digital Media in UAE's Public Sector: Current Trends and Missing Opporunities
May 23, 2013
Ibrahim Ahmed Elbadawi ( @iBadawi ) eGovernment and Digital Media Consultant
Digital Media in UAE’s Public Sector Trends of Usage and Missing OpportuniGes
Copyright © Ibrahim Elbadawi 2
Message in a Tweet
Copyright © Ibrahim Elbadawi 3
Message in a Tweet
Source: Albayan.ae
Copyright © Ibrahim Elbadawi 4
Current Trends
Do you officially use social media to interact with citizens about service design and deliver?
Yes
No
62%
38%
Source: TheGovernmentSummit.ae
Copyright © Ibrahim Elbadawi 5
Current Trends
62%
Source: TheGovernmentSummit.ae
Do you support using social media in the design and delivery
of public services?
Emiratis Expats
Yes, Strongly Agree
Yes, but I’ve concerns
No, but I see benefits
No, Strongly Disagree
No Opinion
55%
20%
8%
13%
3%
53%
17%
11%
16%
4%
Copyright © Ibrahim Elbadawi 6
Current Trends
62%
Source: TheGovernmentSummit.ae
Expats
No, Strongly Disagree
No Opinion
55%
20%
8%
13%
3%
53%
17%
11%
16%
4%
How does your organization use social media?
Cro
wds
ourc
ing
Shar
ing
Info
rmat
ion
Ans
wer
ing
Inqu
iries
Inte
ract
ion
with
To
p M
anag
ers
Publ
ic
Con
sulta
tion
Surv
eyin
g th
e Pu
blic
48% 48%
31% 28%
24%
3%
Copyright © Ibrahim Elbadawi 7
Current Trends
Copyright © Ibrahim Elbadawi 8
62%
Source: TheGovernmentSummit.ae
Expats
No, Strongly Disagree
No Opinion
55%
20%
8%
13%
3%
53%
17%
11%
16%
4%
How does your organization use social media?
Cro
wds
ourc
ing
Shar
ing
Info
rmat
ion
Ans
wer
ing
Inqu
iries
Inte
ract
ion
with
To
p M
anag
ers
Publ
ic
Con
sulta
tion
Surv
eyin
g th
e Pu
blic
48% 48%
31% 28%
24%
3%
Missing OpportuniGes
Copyright © Ibrahim Elbadawi 9
Missing OpportuniGes
Govt. Core Business
Media & PR
Social Media
Copyright © Ibrahim Elbadawi 10
Source: TheGovernmentSummit.ae
Key OpportuniGes Key Threats
ü Reducing Cost
ü Improving Quality
ü Offering Citizen-Oriented
Services
ü Sharing Inaccurate
Information
ü Reputation Issues
Missing OpportuniGes
Copyright © Ibrahim Elbadawi 11
The Way Forward
Key enablers ü Leadership support ü High ci8zen readiness ü Innova8on-‐driven public sector
Key steps ü Social media as a philosophy not a “tool” ü Ac8onable social media strategy ü Business and cultural changes
Copyright © Ibrahim Elbadawi 12
Ibrahim Ahmed Elbadawi eGovernment and Digital Media Consultant Contacts: @iBadawi [email protected]
Thanks!
