Digital Marketplace | Ivanka Majić | July 2014
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Transcript of Digital Marketplace | Ivanka Majić | July 2014
Ivanka MajićDigital MarketplaceGovernment Digital Service
@ivanka
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We are building a Digital Marketplace
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To create a more open and competitive market that gives access to quality suppliers through frameworks such as G-Cloud and Digital Services
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So that all of government can buy what it needs in digital and technology
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To bring about lasting change in the way that government and wider public sector thinks about, and buys, digital and technology
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How we do things
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Transforming the buying life-cycle
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Transforming the buying life-cycle
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To read more about the strategy please visit this blog post: https://digitalmarketplace.blog.gov.uk/2014/06/13/sketching-out-the-strategy/
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Who our users are
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Making the thing
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DiscoverLearnBuy
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In order to deliver the transformation vision, the Digital Marketplace must support people’s need to discover and learn, not just to buy. It must be a trade show as well as a store.
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This market is new. Design and build with evolving needs in mind. Enable our users to learn and adapt.
Self-improving ecosystem
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Check out the Digital Marketplacehttps://www.gov.uk/digital-marketplace
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Join our user researchhttps://digitalmarketplace.blog.gov.uk/2014/01/31/understanding-user-needs/
Email [email protected]
How you can help
Ivanka MajićDigital MarketplaceGovernment Digital Service
@ivanka