Digital Marketing Vs. Marketing 2015 DigiPharm London

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FACT Visual data is processed 60,000 times faster by the brain than text

Transcript of Digital Marketing Vs. Marketing 2015 DigiPharm London

Page 1: Digital Marketing Vs. Marketing 2015 DigiPharm London

FACT

Visual data is processed 60,000 times faster by the brain than text

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Photo by ocean.flynn - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89488115@N00 Created with Haiku Deck

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Photo by kari_1981 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/11082242@N05 Created with Haiku Deck

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Photo by shawncampbell - Creative Commons Attribution License https://www.flickr.com/photos/59077136@N00 Created with Haiku Deck

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Photo by Juliana Coutinho - Creative Commons Attribution License https://www.flickr.com/photos/10217810@N05 Created with Haiku Deck

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Photo by archer10 (Dennis) REPOSTING - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22490717@N02 Created with Haiku Deck

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Photo by Maryam Abdulghaffar عبدالغفار Creative Commons Attribution License https://www.flickr.com/photos/47910063@N06 - مريم Created with Haiku Deck

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Marc Prensky, Digital natives, digital immigrants. NCB University Press, Vol. 9 No. 5, October 2001

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Tommy Kok Annfeldt, pharmacist and marketer on a mission, 2015

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A new breed of customers …

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FACT

When we add up all the online activities in the “average” day of a Digital Native it results in 27 hours!

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FACT

77% of buyers are more likely to buy from a company if its CEO uses social media.

Yet, 36% of executives say their CEO either “does not care,” or “cares little” about the company's reputation on social

media.

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