Digital Marketing Trends Panel Discussion at University of Colorado Denver
25
PREPARED FOR University of Colorado Denver Ann Oleson, CEO PANEL DISCUSSION CONVERGE CONSULTING | 10.7.16
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Transcript of Digital Marketing Trends Panel Discussion at University of Colorado Denver
PREPARED FOR
University of Colorado Denver
Ann Oleson, CEO
PANEL DISCUSSION
CONVERGE CONSULTING | 10.7.16
2
About Converge
3
What’s New & Next
4
Inbound Marketing
CONVERT DELIGHT
Search EngineOptimization
(SEO)
Inbound Content Offers
Social Media
PaidAdvertising
ATTRACT
Calls-to-Action (CTAs)
Landing Pages
Forms
Retargeting
Amplification
Content Strategy
OngoingEngagement
User Experience
(UX)
Measurement
STRANGERS VISITORS STUDENTS PROMOTERS
7
6
Career Journey
CareerJourney
7
8
Digital Advertising Trends
9
Digital Advertising
Digital Marketing TrendsGeofencing
10
dealerstrong.com
Digital Marketing TrendsIP Targeting
11
linkedin.com
cmglocalsolutions.com
Digital Marketing TrendsNative Advertising
12
fipp.com
Digital Marketing TrendsInstagram Advertising
13weplay.com
Digital Marketing TrendsFacebook Canvas Ads
14reshiftmedia.com
Digital Marketing TrendsVoice Search
15
theamericangenius.com
Digital Marketing TrendsExpanded Text Ads
16
adwords.google.com
Digital Marketing TrendsContent Offers
17
18
What Marketing Students Need to
Know to Be Competitive
Inbound Certification
19
All of our interns take the Inbound Certification. It’s a great overview of digital marketing best practices and easy to complete within a week or two.
Inbound Certification
20
HubSpot Academy offers several free certifications to boost your resume. Check out the full list of certifications here: https://academy.hubspot.com/certification
Google Analytics Certification
21
90minutes, 70 questions & 80% pass requirement. Valid for 18 months after passing.https://analyticsacademy.withgoogle.com/
StrengthsFinder
22
LinkedIn Skills + Strengths
23
LinkedIn Certifications
24
