Digital Marketing Tools & tips
-
Upload
invest-northern-ireland -
Category
Business
-
view
76 -
download
2
Transcript of Digital Marketing Tools & tips
Tools and Tips
• Making your life easier
03/03/2015 1
Tools and Tips – Part I
• Search Engine Roundtable– www.seroundtable.com
• Webmaster World– http://www.webmasterworld.com
• Good UI– https://goodui.org
• Constant Contact – excellent tips newsletter to signup to– http://www.constantcontact.com/uk/index.jsp
03/03/2015 2
Tools and Tips – Part II
• Social Media Platforms– Facebook– Twitter– Pinterest– LinkedIN
• Aggregators– Hootsuite– Buffer
• Short URLS– Bitly
03/03/2015 4
Tools and Tips – Part III
• Page Speed Tools
– GT Metrix
– Google Page Speed Insights
– Pingdom
03/03/2015 5
Tools and Tips – Part IV
03/03/2015 6
Fast e-commerce website = Better Performance
Tools and Tips – Part V
• Useful tools– Screenflow - www.telestream.net/Screenflow -
screen recording and editing software - £60 - has MAC version
– Camtasia - www.techsmith.com/camtasia.html -screen recording and editing software - £206 -best for a PC
– Screenr - www.screenr.com - instant screencasts
– Google Alerts – lets you monitor internet for interesting new content.
03/03/2015 7
Tools and Tips – Part VI
• Useful tools
– Facebook Apps
• www.shortstack.com - design facebook apps and promotions
• www.offerpop.com - create and run contests
– Picture/photo editors
• www.canva.com/
• http://pixlr.com/ - excellent online photo & picture editing tool
03/03/2015 8
Tools and Tips – Part VII
• Useful tools
– https://yoast.com/wordpress/plugins/seo - the best WP plugin for WordPress
– www.screamingfrog.co.uk/seo-spider/
• desktop program (PC or Mac) which crawls websites' links, images, CSS, script and apps from an SEO perspective
– Broken link checker http://xenus-link-sleuth.en.softonic.com - free
03/03/2015 9
Tools and Tips – Part VIIIView own & Competitors' websites
03/03/2015 10
Tools and Tips – Part IX
Google Web Master Tools
– www.google.com/webmasters/tools
03/03/2015 11
Tools and Tips – Part IXGoogle Web Master Tools
– www.google.com/webmasters/tools
03/03/2015 12
Tools and Tips – Part XThe Beginners guide
to SEO
– http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf
03/03/2015 13
Where to go from here....
• http://www.nibusinessinfo.co.uk/content/sales-marketing
• http://www.nibusinessinfo.co.uk/content/e-commerce
• http://www.nibusinessinfo.co.uk/content/online-business-networking-and-social-networking
03/03/2015 14
Thank you!Alison Nicholl Simon Hunter
15
uk.linkedin.com/in/alisonnicholl0776 641 [email protected]
http://lnkd.in/9ce_mc0777 152 [email protected]