Digital Marketing Tools & tips

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Tools and Tips Making your life easier 03/03/2015 1

Transcript of Digital Marketing Tools & tips

Page 1: Digital Marketing Tools & tips

Tools and Tips

• Making your life easier

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Page 2: Digital Marketing Tools & tips

Tools and Tips – Part I

• Search Engine Roundtable– www.seroundtable.com

• Webmaster World– http://www.webmasterworld.com

• Good UI– https://goodui.org

• Constant Contact – excellent tips newsletter to signup to– http://www.constantcontact.com/uk/index.jsp

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Tools and Tips – Part II

• Social Media Platforms– Facebook– Twitter– Pinterest– LinkedIN

• Aggregators– Hootsuite– Buffer

• Short URLS– Bitly

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Tools and Tips – Part IV

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Fast e-commerce website = Better Performance

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Tools and Tips – Part V

• Useful tools– Screenflow - www.telestream.net/Screenflow -

screen recording and editing software - £60 - has MAC version

– Camtasia - www.techsmith.com/camtasia.html -screen recording and editing software - £206 -best for a PC

– Screenr - www.screenr.com - instant screencasts

– Google Alerts – lets you monitor internet for interesting new content.

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Tools and Tips – Part VI

• Useful tools

– Facebook Apps

• www.shortstack.com - design facebook apps and promotions

• www.offerpop.com - create and run contests

– Picture/photo editors

• www.canva.com/

• http://pixlr.com/ - excellent online photo & picture editing tool

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Tools and Tips – Part VII

• Useful tools

– https://yoast.com/wordpress/plugins/seo - the best WP plugin for WordPress

– www.screamingfrog.co.uk/seo-spider/

• desktop program (PC or Mac) which crawls websites' links, images, CSS, script and apps from an SEO perspective

– Broken link checker http://xenus-link-sleuth.en.softonic.com - free

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Tools and Tips – Part VIIIView own & Competitors' websites

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Tools and Tips – Part IX

Google Web Master Tools

– www.google.com/webmasters/tools

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Tools and Tips – Part IXGoogle Web Master Tools

– www.google.com/webmasters/tools

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Tools and Tips – Part XThe Beginners guide

to SEO

– http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf

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Where to go from here....

• http://www.nibusinessinfo.co.uk/content/sales-marketing

• http://www.nibusinessinfo.co.uk/content/e-commerce

• http://www.nibusinessinfo.co.uk/content/online-business-networking-and-social-networking

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Thank you!Alison Nicholl Simon Hunter

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uk.linkedin.com/in/alisonnicholl0776 641 [email protected]

http://lnkd.in/9ce_mc0777 152 [email protected]