Digital Marketing This Week - July 26th 2014
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Transcript of Digital Marketing This Week - July 26th 2014
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July 26th, 2014
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Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
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This Week’s Focus Topic…
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Have A Question? http://ssm.tips/question
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7 Steps To The Perfect Sales Funnel(And The ONE Thing Every Funnel Must Avoid)
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Step 1:“Blueprint”
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Step 2:“Welcome Mat”
• Introduction
• Relative Low-Barrier To Entry
• Simple & Focused
• Matches Traffic
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Step 3:“Would You Like…”
• Offers That:• Relate• Help• Make Sense
• Production Tip:• Repurpose
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Step 4:“Frequent Buyers”
• Subscription• Exclusivity• Updates• Discounts
• Production Tip:• Repurpose!
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Step 5:“Pay Attention”
• Retargeting
• Pixels:• Facebook• Google• Display
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Step 6:“Follow-Up”
• Autoresponders = Good
• CRM’s = Better• Infusionsoft• Ontraport• Aweber + AW Pro Tools
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Avoid:“Complacency”
• The Market Changes
• Split Testing Keeps You Growing
• Metrics Light The Way
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The Secret That All Successful Sales
Funnel Share…
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TheyTakeWork
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How To Ask A Question...http://ssm.tips/question
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Digital Marketing This Week.
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