1.Digital Marketing:The New Kid on the Block Maura Neill ABR, CRS, CDPE, REALTOR about.me/mauraneill

2. On Twitter?Tweet live during this class!@MauraNeill @WIRealtors #WRAConv2012 3. I Have No Time For Social media Blogging Photos Videos Email marketing Anything more than I already do! 4. Rule of Thirds from Chris Brogan NewExecuting on Servicing Prospecting Prospecting Your AccountsPhoto credit: 3 fire buckets by Hadleywal on Flickr.com 5. I Have No Time For Social media Blogging Photos Videos Email marketing Anything more than I already do! 6. Your Brand Should Tell Me:Why You? Whats your value proposition toyour clients? What sets you apart from others inthe same business? Why should theclient choose you? What is your why? 7. yourself. Log out of Google/Gmail see whatothers are seeing Put your name in quotes, i.e. MauraNeill or Maura Neill REALTOR 8. AlertsWhat do you find?Take charge of your online presence. 9. Google Maura Neill 10. Branding 11. What is a Brand? Its who you are. Its what sets you apart. Its what your clients think of whenthey think of you. Its the story you tell with yourmarketing. 12. Are You the SameOnline and Offline? 13. YOU are Your Brand 14. Do You Have a Logo? 15. Get a Professional Logo... (that doesnt look) Cheap 16. Are You Using Your Photo? Does it look like you? (in otherwords, is it current?) Is it professional? Is it friendly? accessible? relatable? Is it prop-free? Does it appeal to your targetaudience? 17. Broadcasting Your Brand Consistency is Crucial 18. Consistency: Logo Colors Recognizable photo Voice Niche Message Passion 19. To Blog or Not To Blog:Is There Really Any Question? 20. If you havent yet started blogging for your businessWHY NOT? 21. Blogging Platforms 22. Blogging: Buzzword or Business Booster?Photo credit: BusinessWeek cover by moxliukas on Flickr.com 23. Benefits of BloggingPhoto credit: Audience by thinkmedialabs on Flickr.com 24. Benefits of BloggingPhoto credit: Buy Fresh, Buy Local (lomo) by stevegarfield on Flickr.com 25. Benefits of Blogging 26. Benefits of BloggingPhoto credit: Bullhorn by carolbrowne on Flickr.com 27. What Should I Blog? Content is King 28. Local Market StatsPhoto credit: Central Scottdale [sic] Real Estate Market by athomeinscottsdale on Flickr.com 29. Local Dining 30. Local News 31. Local Events & Things To Do 32. Buyer and Seller Tips 33. DIY Home Tips 34. Photos and Videos 35. YOU!Photo credit: Who Are You? by adewale_oshineye on Flickr.com 36. Guest Bloggers Partner with other local experts inrelated fields Student interns (also great forphotography + video blogs) Realtors in similar (but notcompeting) markets link-backs! 37. Keys to Blogging Success Put a (written) plan in place Keep a running topics list / notebook Know your target audience Write ahead Identify guest bloggers Be creative Keep it fun for you & your readers Stay consistent 38. Blog Sharing Already On My Site = SEO Gold 39. Awesome FREE Website Toolhttp://marketing.grader.com 40. Social Media:For UNmarketing Purposes 41. Always have something to sell, but dont always be selling. ~ Chris Brogan 42. Where Are You? 43. Profiles Need Consistency Bio Company & contact informationup-to-date Photo Are you always the same you? 44. Facebook 45. How Do You Use Facebook?o Fun, fun, funo A place to get away from worko Reconnecting with old friends/clientso A place to mix business withpleasureo Business only I stay strictly on myFacebook business page 46. Where Is Your FacebookPresence? Your personal profile what does itlook like? Your Facebook Business Page: Do you have one? Do you use it effectively? Do you need one? Where do you spend the most timeand get the most response? 47. Branded Facebook Business Page 48. Dont Want a Biz Page?Find Your Facebook Niche 49. Finding Your Facebook NicheBobbi Howes Saturday Morning Runners 50. Julie BeallPut This On Facebook1,000 pairs of shoes donatedand delivered 51. Harvesting the Information at Your Fingertips 52. Letting Facebook Do the Work For YouFrom Raziel Ungar ~ Burlingame, CA Clients hobbies, interests What you see on Facebook + howwell youve gotten to know them Sharing articles, books, points ofinterest An excuse to get in touch 53. Harvesting Facebook forClient InformationBirthdays & Anniversaries 54. Harvesting Facebook for Client InformationFacebook gathers usefulinfo for you!Timeline-style page(above); old page style(right) 55. Facebook:Your Blogs Best FriendAdd the Like button to your website to link your Facebook Business Page to your site:http://goo.gl/aZbXf Integrate your page with yourwebsite: links to blog posts,website pages, etc. 56. Twitter 57. Tweet Along With Me Listening whos talking aboutwhat? Conversation jump right in Twitter search key words for yourarea and niche market Local love whos on? whostalking? whos influencing? 58. Twitter Basics Who should you follow? How do you get followers? What should you be tweeting? What is a hashtag? How can Twitter be useful? 59. Pinterest 60. Pinning as Prospecting?Pin what interests you create boardsfor yourself and let pinners come toyou 61. Pinning with Past Clients Follow yourclients onPinterest seewhat theyrepinning, whattheir interests are Tag them in pinsthat wouldinterest them 62. Google+ 63. Are You on G+ Yet? The new kid whos using? Google owns #1 and #2 searchengine Google + YouTube Public posts are indexed (unlike onFacebook) SEO Gold! Hangouts! 64. Google+ Public Posts Make your posts public 65. Hootsuite Manage Facebook, Twitter, G+,Foursquare, LinkedIn, Wordpress, MySpace all from one dashboard Schedule tweets & updates Save time 66. Hootsuite 67. Blog Share Social Sharing 68. Email Marketing:Permission, Not Forgiveness 69. Just because you have my email address does not mean you have mypermission to add me to your email list. Can Spam Act: A Compliance Guide forBusinesses - http://goo.gl/SQhHL 70. Email Marketing An opt-in is much more valuablethan an apathetic past client An opt-out can hurt you Produce quality content andsubscribers will come to you Create a plan Be focused with your content 71. EmailStationery.com Branded every email: Email signature - $109 Email stationery - $229 Signature + stationery - $289 Complete package - $395 (includesemail postcard + thank you card) 72. My Favorite Email Platforms V Mailchimp.com FREE for up to2,000 subscribers, fewer than 12,000emails/month Cocodot.com unlimited FREEdigital e-cards & invitations likeE-vite but better! (or print for a smallprice) 73. Closing Invitations Cocodot 74. Blog-Share Adding Email 75. VideoJust Do It 76. If Youre Not Making Videos What Are You Waiting For? Face-to-face redefined YouTube - #2 search engine Embed into your blog Use as a mini-Vlog to correspond to alonger blog post Answers FAQs Build trust 77. Neighborhood Videos 78. Video AppsiMovieSocialCam Videolicious Tout Animoto 79. Blog Share Video Mania 80. Social Content PlanWhat, where, when & how often?Key = be consistent: Blog: 2 3 times / week Facebook: 1 2 times / day Twitter: 4 6 times / day Google+: 2 4 times / day Pinterest: when the mood strikes Email: bi-weekly to monthly Video frequently, build your library 81. QR Codes Bridging Virtual to Mobile 82. What Is That Thing? Explain it to yourclients dontassume theyknow. Give instruction onflyers: DownloadQR Reader andscan here for moreinformation. 83. Bit.ly More than a URL shortener Creates and TRACKS shortened URLS,QR codes, and more 84. Public Relations inYour Marketing Strategy 85. Connect with the Media Gather names & contact info forlocal media outlets & content editors Request via email their story/issuedeadlines (daily, weekly, monthly) Find them on Twitter, too Make a PR calendar of pertinentdates/deadlines and keep handy 86. Write a Perfect Press ReleaseWell-written pressreleases will getmore attentionhttp://goo.gl/qtimM 87. Write a Press Release Online Instant Press Releasewww.ducttapemarketing.com/IPR.htm 88. Press Release Tips Proofread oncetwicethen again Put in all pertinent details (dont assumeyoull get a call to fill in the blanks!) Include contact information Put in a quote or two Keep it to one page in length Add appropriate photos (your photo,logo, or event photos) Send only onceand send to theappropriate editor/contact 89. More Cool Tools 90. Fiverr Cheap StuffHave $5 to spare? You could get: Professional voice-over Cool, graffiti-style portrait Say anything you want in an Irish accent And so much more! 91. Olloclipwww.olloclip.com 3 lenses in one wide angle, macro,and fisheye $70 check Amazon.com! 92. Gliffy Flowcharts Galore Createflowcharts anddiagrams FREE 30-day trial 93. SurveyMonkey Create surveys, track results Collect client data FREE accounts 94. PicMonkey FREE online photo editing Make collages Add text, etc. 95. Jing http://techsmith.com/jing.html Screen capture on steroids! FREE! Take screenshots (stills) Record screencasts (videos) 96. KeepVidwww.keepvid.com DownloadvideosfromYouTube No needto keephugevideo files FREE! 97. PDF Converter www.freepdfconvert.com FREE online PDF converter Keeps links in tact (for uploading to yourwebsite) Downside: only 1 convert/30 minutes (with freeservice) 98. Cool Tool: Apple TV Mirrors your iPad oriPhone onto yourTV In-office listingpresentationsapple.com/appletv How else could youuse it? 99. Q&A 100. Find This Presentation Online www.mauraneill.com/digital-marketingPhoto credit: Computer mouse, mousepad, hand by Si1veryon Flickr.com 101. Thank You!Lets Connect! :)about.me/mauraneill