Digital Marketing Strategy for RENOtrades

250 Yonge Street, Suite 2201, Toronto, ON, M5B 2L7A presentation by

Kazi M. HossainCell# (647) 836 4335

20 March 2016

Understanding the Business

Who are the TA of RENOtrades Platform?

Business/Home Owners who are looking for qualified Trades to get their projects done.

The qualified Trades who are seeking aplatform to showcase their expertise to

connect with potential business/home owners.

TA is divided into two groups-

How does RENOtrades Connect Business/Home Owners and Traders?

Kitchen CabinetryGeneral ContractingElectrical Services

PaintingPlumbing

Heating and Air ConditioningFlooring

Landscape and ExteriorDisposal and Cleaning

RoofingWaterproofing

Windows and Doors

Understanding the Context of RENOtrades as a Brand

Important Parameters Considered by Business/Home Owners for Relying on RENOtrades

Ultimately, satisfaction for quality work

• Convenience/Hassle-free

• Reliability• Reassurance• Fastness• Safety• Risk-free

• How popular as a platform among business/home owners

• What benefits offered for traders (Banner Ad, upload company profile contact no.

and address with Google map, company website link opportunity to submit estimate,

video upload, chat room service)?

Important Parameters Considered by Trades for Choosing RENOtrades as a Platform

Ultimately, the business

Benefit (Point of Difference)RENOtrades gives business/home owners satisfaction for

quality works and fetch business for trades. Support

By offering a common platform for both business/home owners and trades, RENOtrades ensures fast, reliable , convenient services you want to improve your dream

home/business.Brand Positioning

RENOtrades is master of all trades. By using this platform, you do not need to search all these home improvement services/clients apart. Be smart by keeping your hassles

away and afford more time for your personal life/professional life.

Brand Positioning

Development Stages of RENOtrades in the Market

Emerging Introduce

RENOtrades in the market

Establish key attributes: reliability, fast, convenience

Developing Established Build awareness &

brand preference in Home Improvement Decision

Evolve from attributes to sense of choice

Sense of brand loyalty with positive brand image - Loyalty beyond reason

New Services

RENOtrades is a reliable platform that provides the information, knowledge and services to improve my home/business.

Key Consumer Demand

Three Market Stages to develop RENOtrades as a Brand among business/home owners

Emerging Introduce

RENOtrades in the market

Establish key attributes: more business opportunity for trades

Developing Established Build dependability

among trades on the platform preferred by Home improvement Decision makers

Evolve from attributes to sense of choice

Sense of brand loyalty with positive brand image - Loyalty beyond reason

New Services

RENOtrades is such a platform that helps me showcase my expertise to potential end-users, ultimately fetches business for me.

Key Trades Demand

Three Market Stages to develop RENOtrades as a Brand among Trades

Attention: The first step. RENOtrades must capture the viewer’s attention through brand name, color, image, different activities.

Interest: We have to make sure what we are doing is interesting. We have to create content in that way.

Desire: This is the stage where we stoke the flames of their desire. How? Our TAs have a problem and we provide the solution so that they think they need this service.

Action: We have grabbed their attention, built their interest, fanned their desire, now it’s time to take their decision.

Before developing marketing communication, we need to apprehend

AIDA

Connect RENOtrades with TA

85% of consumers report that they now use the Internet to find local businesses

Our customers are Online. To capture them we need

digital marketing.

77% of consumers research home improvement products online

Make the website engaging, customers will give time. • Post articles on relevant issues• Publish the same articles in LinkedIn and

facebook• Enhance your customer experience by

tailoring your site to their needs.• Update link and headline of the article in

twitter• Make website properly organized and

easy to browse, lucrative

Website

• Search trades/people involved with business and Connect

• Send message to visit website for home related issues/trades

• Post articles and act like an industry expert• News updates on your industry• Promote your Thought leaders• Join relevant groups Be active

to be Noticed

• Post photos and videos of completed and current project

• Encourage to comment and posting • Post relevant news and industry knowledge

based article, tips and solution• Invite relevant parties to write and

comment

Make facebook a Serious Business

• Promote a targeted twitter following• Listen, engage and communicate your

followers• Write great headlines • Add your facebook, LinkedIn, website URL• Create a page worth following

Be active consistently

• Create your branded youtube channel• Link you website, facebook, LinkedIn,

twitter URL• Interview senior people in your industry

and upload with their approval• Create educational video demonstrating

expertise and thought leadership

Email Marketing

• Allows you to directly connect with past customers and potential leads

• It helps to remind the service offered by the company

• Email has to be professional and info driven

Content Development Ideas

Sample content idea for business/home owners

RENOtradesThe master of all trades

When home improvement comes in your mind, you are puzzled. A lot of issues accumulate in your mind immediately. Who is available in your locality? Who is reliable? How much does it really cost? How much should you allocate? If you can answer these questions, you must be an expert. Better leave the specialized job to specialist. To improve your home, you don’t need to learn everything from scratch to end. You just go to RENOtrades- search, compare, decide and spend your evening in the couch. Isn’t it great!

Why shy?If you Can shine.

Sample content Idea for trades

RENOtrads is such a platform where you can showcase your expertise, experience, works and even talk with clients. The more you get involved, the more learn about your potential. Don’t be shy to join us if you can shine!

RENOtrades

Thank You!

How can I help you?

Kazi M. HossainBrand Consultant, Mozaic Creative Inc. Toronto,

CanadaCell# (647) 836 4335

ca.linkedin.com/in/mkazihossainyoutube.com/user/kmhrasel

To learn more, please contact me-